Digital Desh Yatra (drives) are part of the audacious mission to deeply understand the next billion Indians who are adopting technology and internet.
Over the past 2 years, we have travelled across the country multiple times, to deeply understand the next billion Indians adopting internet, smartphones and technology. Our journey took shape of what we call the ‘anti-survey’.
In December of 2016, we drove across Karnataka. We explored almost every part of this incredible state including Ramanagar, Mandya, Mysuru, Kodagu, Dakshina Kannada, Udupi, Shivamogga, Davengere, Haveri, Gadag, Bagalkot, Belagavi, Uttara Karnataka, Dharwad, Koppal and Ballari. The team spent a gruelling month driving and documenting ‘Inside the Internet of Karnataka’. We focused on the impact of demonetization and the changing landscape of vernacular Internet. But, as always, we came back with a lot more information.