Consumer Behavior Notes PDF for BBA, BCOM and MBA Students

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Searching for Consumer Behaviour Notes? Your complex search ends here. No matter whether you are a BBA, BCOM or MBA student, our notes are designed for everyone.

Our notes are designed as per the syllabus of popular management colleges and universities.

The objective of our consumer behaviour notes is -
To make you understand the conceptual foundations of consumer buying behaviour.
To create awareness of all consumer behaviour theories.
To familiarise you with the communication and consumer decision-making process

Topics Covered in Consumer Behaviour Notes

Unit-1: Consumer Behaviour and Marketing Action - Overview, Consumer involvement - Decision-making processes - Purchase Behaviour and Marketing Implications - Consumer Behaviour Models

Unit-2: Environmental influences on Consumer Behaviour - Cultural influences - Social class - Reference groups and family influences - Opinion leadership and the diffusion of innovations - Marketing implications of the above influences.

Unit-3: Consumer buying behaviour - Marketing implications - Consumer perceptions – Learning and attitudes - Motivation and personality – Psychographics - Values and Lifestyles, Click-o-graphic

Unit-4: Strategic marketing applications - Market segmentation strategies - Positioning strategies for existing and new products, Re-positioning, Perceptual Mapping - Marketing communication - Store choice and shopping behaviour - In-Store stimuli, store image and loyalty - Consumerism - Consumer rights and Marketers’ responsibilities.

Unit-5: The Global Consumer Behaviour and Online buying behaviour - Consumer buying habits and perceptions of emerging non-store choices - Research and applications of consumer responses to direct marketing approaches - Issues of privacy and ethics

Introduction to Consumer Behaviour Notes

Consumer Behaviour plays a very important role for every commerce and management students. We should know what are the types of decisions customer take while buying any product or service, different types of influences in their buying behaviour and a lot more.

Whether you do your business or job in future, consumer behaviour notes will help you in all ways. You must be thinking I am promoting my notes. But I am serious.

Let me give you an example.

Let’s say if you do your business, then you need to know customer behaviour to strike their pain points in order to increase the sales of your company.

And after BBA, BCOM or MBA, if you do any sales or marketing job, then knowing the customer behaviour is your vital role.

And If You just want it for the course, then also our consumer behaviour notes are great to get you good grades.

So, in all cases, our notes work well for you. The actual price of our consumer behaviour lecture notes is Rs.499 and the price of the worksheet of mock question papers is Rs.199 which totally costs Rs.700

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Frequently Asked Questions (FAQ)

Q- Reading from your notes is enough for the exam?
Ans- Yes, for sure. If you learn from our notes, then you don’t need to read any other book. You will learn even extra from us

Q- Is Your Consumer Behaviour Notes are ideal for BBA students?
Ans- Yes. Our Consumer Behaviour Notes are designed for all BBA, BCOM and MBA Students.