Unfortunately for the passionate foodie behind the scenes, it is not just about serving a great meal and offering a memorable experience.
There is the food to buy, the menu to design, staff to manage, accounts to keep and whilst juggling all of this, you need to find time to market your business so that prospective customers can find you.
This leads us to why a lack of web presence in today’s digital world may have negative consequences. It really is no longer a ‘nice to have’, but a ‘must have’ because if your restaurant or café can’t be found online, you soon won’t be found at all.
Realistically your website should be your epicenter of your online marketing efforts and it is a crucial tool for when prospective customers search for you online – if you don’t have a website what are they likely to find?
Your competitors!
Traditionally many restaurants / café owners have shied away from having a website because of the time and effort required and the large cost associated with building a website.
This is no longer the case, especially as there are so many easy to use content management systems (CMS) available including the highly customizable WordPress.
So if your restaurant / cafe website is non-existent, what are you really missing out on?
Most importantly though, you are not able to control the message and offerings to your customers and prospective customers.
You can do this on your website by:
In short, a website that works both for you and your restaurant / café is one that’s updated, easy to use and has all the information your prospective customers want to see.
Get this website and for further information contact us.
Sample link: https://knextandco.com/cafe-restaurant/