"Zindagi ke sath bhi zindagi ke bad bhi"
"Baat karne se baat banti hai"
What does come in your mind? Remember, where did you hear these captions?
The first one is “LIC”, Second belongs to “Intel”, Third belongs to "Airtel" and the last one is "Apple".
Some punchlines are eye-catching and grab attention for the very first time. Why? It is because of the fascinating words that are used and arranged in a creative way.
This book discusses the techniques of creative copy-writing without creating an issue of copyright.
I hope you find it useful.
To your unlimited success,