If you're a business owner with a website, you are probably
already familiar with how to incorporate search engine
optimization best practices to ensure your site is found on
Google and other search engines.
However, are you aware that in today's hyper-connected
social media world, you also need to add social optimization
to your to-do list? Having a website that is optimized for
sharing on social media will typically attract more traffic and
sparks more engagement with customers.
While it seems easy enough, creating a socially optimized
website takes some thought and planning. Unfortunately,
you can't just add a few social sharing buttons to your
website and calling it a day. To make your site optimized for
social media you have to do everything from encouraging
more sharing on your pages to seeking feedback from your
Social media has become a significant player for many
business marketing campaigns, which is why it is so vital to
ensure that your website integrates well with the various
social media platforms. Utilizing social media in your
company’s digital marketing campaigns will help you attract
more traffic to your site, enhance your rankings on the
different search engines, and help boost your sales.
If you want to attract more visitors to your site, then you’ll
have to start working on integrating it with the social media
platforms and making it more socially optimized. Here are
five tips that you should consider to make your site more
social and move beyond merely adding buttons.