Welcome to the wireless revolution! If you’re new to the 3G wireless age,
don’t worry. This is a great opportunity to learn about this technology and
how it applies to business today. But, we understand that you do know
business – and advertising. And, you certainly know how important
advertising is to your business.
Like any business owner, advertising is an expense to your bottom line. So,
it’s important to spend your advertising dollars to your greatest advantage.
And as technology changes, advertising strategies and tools must change,
This book is designed to help you begin advertising to mobile phone users
that are taking advantage of 3G technology. This technology gives them
access to the internet, fast downloads, and streaming audio and video in
addition to their voice and text messaging capabilities.
Even if you have a website and advertise via the internet, you may not be
convinced that mobile advertising is right for your business. Following are
some statistics that might change your mind.
Nielsen Mobile, which reports on trends in the wireless industry says
that statistic shows the development of global mobile internet traffic as
of the second quarter of 2018. As of that period, 51.89 percent of
global web traffic originated from mobile devices,. This means that
1.79 billion people are using their mobile phones to access the
95 million mobile users in the US are paying for internet access on
their mobile phones, but they do not use it regularly, according to this
Nielsen also reports that these mobile customers most often use their
mobile internet connection to visit websites – even more frequently
than they use it to access email.
eMarketer reports that even older baby boomers (those aged 54-62)
access the internet at least once per month, meaning that internet
marketing truly appeals to all ages.
eMarketer also reports that in the UK, restaurant advertising on mobile
phones grew 63.6% in the year up to 2019 and clothing ads on mobile
phones grew by 53%.
This same report in eMarketer reports that the restaurant ads sent to
mobile phones reported a 15.5% response rate. These ads utilized
SMS messaging technology, rather than web browsing.
Hopefully, the statistics above have convinced you that advertising via cell
phones is the wave of the future. It’s doubtful that you can boast a 15%
response rate to any ad you’ve placed in the yellow pages, on a billboard or
via direct mail. But, you may not yet understand how to take on this
advertising venue, or what methods and resources are actually out there.
It is the goal of this e-book to provide basic information about marketing to
the cell phone user, taking advantage of the new features and functions of
3G technology. Hopefully, we’re going to help you get creative about
marketing your business to technologically savvy users.
In the pages ahead, we’ll take a look at 3G itself, including what features 3G
offers wireless users. We’ll also look at how business users today are taking
advantage of these features that 3G offers to make them more productive at
work and at home.
This book will offer ideas and suggestions, as well as give you case studies
about how these advertising methods have already been proven in the
marketplace. You’ll probably be surprised at how many companies are
already catering to the wireless user, offering ads on frequently visited
websites and sending coupons via text messaging.
We’ll also offer you insight into the hottest applications available today and
how they are being used or might be used to the advertiser’s advantage.
There’s a lot of food for thought in the coming pages. It’s all designed to
make you think about advertising your business in a very different way. It is
our hope that these ideas and suggestions make your business successful
and prepare it for the future of advertising in wireless technology.