This book includes the chapter. 1. How to position your store in the Jewellery Market 2. The new 4 C’s of Jewellery Retailing 3. Ways to have an eye-catching Jewellery Store Signage 4. How to design a Jewellery Outlet with inviting interiors 5. Points to improve Parking in a Jewellery Showroom 6. Ways to increase foot traffic to a Jewellery Showroom 7. Ways to improve your Jewellery Window Display 8. Window shopping to worthwhile shopping - how to achieve this paradigm shift? 9. How to attract customers to your Jewellery Showroom 10. Ways to welcome customers to the Jewellery Showroom 11. How to retain customers at a jewellery showroom 12. The Do’s and Don'ts of Customer Service for Jewellery Retailing 13. It’s all about execution!