AtWorks presents "A Conversation with Amy Jo Kim on Game Design/Thinking and Creating Massively Successful Products"

  • Start Date: March 19, 2019, 6 p.m.
  • End Date: March 19, 2019, 8 p.m.
  • Venue: STPI, No. 5, Rajiv Gandhi Salai, Taramani, Chennai - 600 113
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Ever wondered just why Slack is so addictive? Or how products like Kickstarter and Duolingo have grown to millions of users to the point of becoming cultural phenomena?

Well, it all has to do with Game Thinking.

Amy Jo Kim, game designer, entrepreneur, and now startup coach, is in Chennai on Tuesday, March 19 2019, and we're hosting an interactive session with her on Game Thinking, a Product Development methodology she's evolved over her experience working on hit games like the Sims, Ultima Online, RockBand, as well as with digital companies/platforms like NetFlix, eBay, Indiegogo,, to name a few.

Her session will be using case studies of how companies like Slack, KickStarter and DuoLingo have leveraged game design/thinking to build massively successful hits.

So if you're building products in both the B2B and B2C space and looking for ways to create a product flow that's more immersive, habit-forming, and ultimately addictive (in a good way), you should check this session out.


It's happening at the STPI offices in Taramani, on Tuesday, March 19 2019, from 6:30pm to 8:00pm.

Yes, it's a Tuesday, and yes it's in the evening, but unfortunately, it's the only day she's here in town, so do try and make it if you can.


The session is targeted primarily at folks who make decisions on product architecture, UX flow, and features. We've requested relevancy to both B2B and B2C so it should cover most scenarios.

So ideally, this session would be great for:

  • startup founders
  • product builders
  • product owners
  • ux leads

If this describes you, do RSVP soon so that we can confirm you participation.

We'd love to have 2-3 people for a company attend, so do let us know how many people from your team will be attending.