How to build a brand for your small business: Tips and practical examples
“Products are made in the factory, but brands are created in the mind.” – Nalter Landor. In a…
Click, shop, smile: Revealing irresistible eCommerce Call to Action examples
Have you ever wondered what high-performing landing pages or eCommerce websites are doing right? Well, there are multiple…
5 smart tips for merchandise business owners from The Souled Store
Do you own a merchandise company, but want more advice on how to see it become the best…
Here’s how you can reduce the carbon footprint for your small business
The carbon footprint of your business is probably not as easy to measure as your foot size. If…
Sustainable travel: 7 hacks to make your travel business greener + A free resource
Climate crisis is not a buzzword anymore! Around the world, citizens are waking up to the responsibility they…
3 keyword strategies to improve your online store SEO
Your online store is ready. But why aren’t you getting any customers? We recently hosted a webinar with…
A guide on using colour psychology for your online store
You might have your favourite colour. But do you know why you like that colour? Scientists for decades…