Are you looking to decode the secret to Instagram marketing?
There are no second thoughts about how important social media marketing is for your business. Every platform works on a different algorithm that ensures popularity and virality of posts. With Instagram, a common myth is that posting regularly and liking other profiles will suffice.
But, that isn’t the case.
There is more to Instagram marketing than what meets the eye.
Why is it important to decode the algorithm?
Understanding the Instagram marketing algorithm can help you rank higher on your followers’ feed, thereby increasing engagement and discovery. It is crucial to not only post regularly but also use the right strategies to make the best out of it.
- User relationship: The more the users engage with your content, the more likely for your posts to show up on their feed.
- Common interests of users: Determined by the hashtags you use, and what your followers engage with, it is more likely your content to show up on their feed.
- Recency of posts: Depending on when you post and when your followers are online, your posts will show up on their feed.
Some ways to nail your Instagram marketing strategy:
Build relationships, not just followers:
Continuous engagement with your followers is great but clicking a genuine connection with them is what matters. This will encourage your users to share their thoughts and opinions about your business.
You can also promote user-generated content on your platform to help leverage your followers to engage with other profiles. You can also push for more engagement by allowing your customers to tag their friends on your posts to drive more engagement.
Respond to comments on your posts:
It is important that you respond to comments almost instantly. This plays a role in social proof for validating your content and its quality. When you reply instantly, it also ensures more people will visit and engage with your profile. Additionally, it allows users to feel a human connection and helps get more follow-up comments.
While responding to comments on your posts will help your users engage with you, you can also comment on others posts. Be sure that your comments are relevant and add value, rather than just spam their profiles. You can also get notified when these profiles post. You can also be the first one to comment on their profiles, to ensure more views.
Leverage the use of relevant hashtags:
This is an ideal way of increasing your reach and a chance to show up on relevant searches. Here, you can use niche hashtags to generate leads to your profile, increase engagement and encourage new customers to check out your page. Additionally, you can engage with posts using the same hashtags. This will go a long way in helping you generate more leads.
Leverage the power of Instagram stories:
Stories get more attention than you think!
This is because they do not come under the purview of any algorithm scanning. Hence, it’s best you leverage them before they come under the review of the Instagram algorithm.
Some ideal ways of using these stories are:
- Use hashtag stickers: This can be your brand hashtag and is an ideal way of gaining traction.
- Share Customer Stories: Instagram allows you to get notified every time someone shares a story, in which you are mentioned. This can be a creative way to incentivize your own followers to share your posts in their stories.
- Engage your users with stickers: Interactive stickers can be a fun way to engage with your customers. Poll stickers, emoji sliders, and question stickers are some of the ways you can do this.
Have conversations over direct messages:
Instagram is all about conversations. The best way to know this is by checking out their chat features which encourage you to associate and engage with your followers. Direct messages help you hold more detailed conversations in private. This is an ideal way of building and nurturing your relationships.
It is also a mode of finding new leads and converting them into paying customers. Here, you can reach out to potential customers, partners, influencers and more.
Run paid campaigns and Instagram ads:
A trending phenomenon seen on all social channels, especially on Instagram is the use of an influencer to acquire new customers. Here, you can either approach either a micro-influencer (less than 10,000 followers) or a macro-influencer (100,000+) followers, to help endorse your brand.
When these influencers share their experiences with your product, it is likely their followers may check your brand out as well. Depending on your budget and stage of business, you can either pick a micro-influencer or a macro-influencer.
Track and measure your results:
While you are putting in a lot of time and effort into your Instagram feed, it is vital for you to also analyze it, as well. Tracking your results in terms of engagement, profile views, website visits, and reach will help you understand what’s working for you and what isn’t. You can access these insights if you have a business profile. This is how it would look:
Create a brand with genuine relationships:
The catch when it comes to Instagram marketing, is, that it is vital to add a human element to your profile. To rank on the top of your users feed, it is essential to engage with your users. Focus on building a relationship with genuine and honest engagement and connections. This can be done via constant replying, liking and commenting on their posts and just treating each other are human beings, instead of mere digital profiles.
Social media algorithms are ever changing. Hence, it is difficult to pin down the exact to-do list to attain business recognition and success via Instagram marketing. But, what will remain a constant is building relationships beyond conversions and monetary gain.
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