After you have finished researching and writing your e-book, it is time to reap the sweet fruit of your labor and make money through selling your e-book. Discussed below are a few pointers you should keep in mind when marketing your e-book in order to boost sales and profit.
Know Your Target Buyer
Keep your target buyer in mind when you market your e-book.
For example, the advertisement of an e-book dealing with children’s nutrition would gain no traction on a business or banking website. It would be most apt to advertise or talk about this e-book in a kindergarten or school website.
Attract The Buyer
How would you attract and convince your buyer to buy your e-book?
This task would be simple if you let the prospective buyer read the preface or the first few pages of the book. You could even have the buyer sneak a peek into interesting sections of the book.
Price It Right
The price of your e-book can be one of the major factors that affects its sale. It is necessary to price it right. How you price your e-book also depends on how established or well-known you are as an e-book writer which is determined by the sale and popularity of your previous e-books. We suggest pricing your e-books very competitively if you are new in this industry, and if you are an established writer chances are people would be willing to pay a higher price to read your e-book. Keeping this in mind be price wise.
Regardless, we suggest pricing your e-books competitively if you are new to the industry.
Spread Word Using Online Platforms/ Social Media
It is an absolute must for every business to have an online presence these days. Speaking of e-books, when your market is online, you just cannot ignore the online platforms to market your e-book.
There are many different media where you can speak about your e-book. The first most obvious choice is the various social media platforms that have a wide audience. You could also try writing about the e-book on a blog or in the various articles and posts published on the internet. You could also get your work reviewed by bloggers who blog about similar topics.
Use a Simple Payment Method
Convincing the buyer to make an online payment could be the trickiest part of selling your e-book. Buyers are always in doubt if the online method of payment is safe and secure. We can help you turn this suspicious shopping experience into a safe one.
With Instamojo, you can not just offer the buyer a safe shopping experience but also allow them to use any mode of payment they choose to use. You can get started in 2-flat minutes.
Thousands of sellers are selling their e-books on Instamojo. You can too!