Need to collect payments from your customers for your product or service at regular intervals? Businesses usually make it easier for customers with the Credit Card option. But with UPI in the forefront, it could be a great contender. Should you choose UPI or Credit Cards for recurring payments? Find out.
Understanding recurring payments
Today, the recurring payments model is hot property. In a subscription/membership model, the product/service provider debits the purchase amount from the buyer’s account at regular intervals, set up automatically.
There are different types of recurring payment businesses. While some use the invoice method – a payment is automatically deducted against an invoice – others use the subscription-model business or a pay-as-you-use model. You can read more about recurring payments business models here.
Rise of UPI – Unified Payments Interface
UPI – the brainchild of the National Payments Corporation of India has been rapidly growing in India. Built on the IMPS mechanism, UPI allows money transfer from one bank account to another without the need to enter account details. You just need an email ID for your bank account – a Virtual Payment Address (VPA) to make or receive a payment.
According to data released by the NPCI, in March, Rs. 1.33 Lakh Crore worth of transactions were made via UPI. That’s a 24% increase from February 2019.
In 2018, UPI also launched its second advanced version with robust features for businesses or merchants. While the NPCI did not add recurring payments support in the previous release, this could be coming soon to UPI 3.0.
According to an Economic Times report, an RBI official said:
“This feature would have enabled customers to issue a one-time mandate to make recurring payments for periodic services rendered from merchants. The use cases for this would have been automatic payments of monthly bills and subscription-based services.”
The RBI refused to release the recurring payments in fear that they could be misused. The ET also quoted a source saying:
“We had asked the RBI to make the feature available just for bank customers as it would have simplified the process of credit recovery on services such as EMI, credit cards, and insurance premiums…the RBI scrapped the feature because it felt the technology could be misused by unregulated operators to widen their credit network using pyramid schemes and chit funds.”
You may also like this infographic on the future of UPI payments.
UPI Vs Credit Card for recurring payments
Usually, businesses set up periodical payments against Credit Cards or direct bank debits – standing instructions. Some global businesses like iTunes have it set up on Debit Cards with One-Factor-Authorisation.
We have put together some pointers that can help you decide which instrument you could choose for your recurring payments business.
Did you know you could allow your customers to pay with any mode they want with an Instamojo payment link? Just use the Request a Payment app to schedule payment requests and let your customers pay you with any modes.
Here’s how you can use Instamojo RAP for your recurring payments business: