{"id":10119,"date":"2019-07-18T18:05:28","date_gmt":"2019-07-18T12:35:28","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=10119"},"modified":"2021-06-07T12:13:28","modified_gmt":"2021-06-07T06:43:28","slug":"sales-strategies-to-grow-your-business-mojomeets-jaipur","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/sales-strategies-to-grow-your-business-mojomeets-jaipur\/","title":{"rendered":"mojoMeets Jaipur Roundup: Sales Strategies to Grow your Business"},"content":{"rendered":"<p>Does your business have the perfect strategy for sales? How have you planned to achieve your goals? We conducted our 4th round of mojoMeets last week, this time in Jaipur. This time, we gathered a unique medley of Founders, business experts and entrepreneurs from different startups in the country. The theme centred around the mojomeets Jaipur this year was:\u00a0<strong>What sales strategies will help grow your business?\u00a0<\/strong><\/p>\n<h2>Keynote Speaker for mojoMeets Jaipur:<\/h2>\n<p>Mojomeets Jaipur keynote speaker is Chintan Bakshi, CEO, <span style=\"color: #0000ff;\">Startup Oasis<\/span><\/p>\n<h3>Panellists for mojoMeets Jaipur:<\/h3>\n<p>Vipin SJ &#8211;\u00a0 Customers success manager, Instamojo<br \/>\nManish Harodia, Chief Business Officer, <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/trucks.cardekho.com\/\" target=\"_blank\" rel=\"nofollow noopener\">trucksdekho.com<\/a><\/span><br \/>\nAayushmaan Falod, Founder, <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/mapstriponline.com\/\" target=\"_blank\" rel=\"nofollow noopener\">mapstriponline.com<\/a><\/span><br \/>\nRaman Malpani, Founder, <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"http:\/\/www.namastegerman.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Namaste German<\/a><\/span><br \/>\nSonia Birla, Founder, Sonia Birla Jaipur<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">We are <a href=\"https:\/\/twitter.com\/hashtag\/mojoMeets?src=hash&amp;ref_src=twsrc%5Etfw\">#mojoMeets<\/a> ready you guys!<br \/>\nWe\u2019d be discussing about <a href=\"https:\/\/twitter.com\/hashtag\/salesstrategies?src=hash&amp;ref_src=twsrc%5Etfw\">#salesstrategies<\/a> to grow <a href=\"https:\/\/twitter.com\/hashtag\/startups?src=hash&amp;ref_src=twsrc%5Etfw\">#startups<\/a> in this <a href=\"https:\/\/twitter.com\/hashtag\/event?src=hash&amp;ref_src=twsrc%5Etfw\">#event<\/a>.<a href=\"https:\/\/twitter.com\/hashtag\/mojoMeetsJaipur?src=hash&amp;ref_src=twsrc%5Etfw\">#mojoMeetsJaipur<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/networking?src=hash&amp;ref_src=twsrc%5Etfw\">#networking<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/startup?src=hash&amp;ref_src=twsrc%5Etfw\">#startup<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Instamojo?src=hash&amp;ref_src=twsrc%5Etfw\">#Instamojo<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/entrepreneurs?src=hash&amp;ref_src=twsrc%5Etfw\">#entrepreneurs<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/entrepreneurship?src=hash&amp;ref_src=twsrc%5Etfw\">#entrepreneurship<\/a> <a href=\"https:\/\/t.co\/uAe3usagmk\">pic.twitter.com\/uAe3usagmk<\/a><\/p>\n<p>\u2014 Instamojo (@instamojo) <a href=\"https:\/\/twitter.com\/instamojo\/status\/1149286329605189633?ref_src=twsrc%5Etfw\">July 11, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h2>How Sales can help MSMEs grow their business &#8211; Vipin SJ<\/h2>\n<p>Vipin SJ, customer success manager at Instamojo, opened the session with a short introduction of mojoMeets. As someone who works closely with small businesses directly, Vipin stressed on the importance of events like mojoMeets to encourage MSMEs and help them grow their business.<\/p>\n<p>It is tough to <strong>differentiate between business and sales<\/strong>.\u00a0 But it is also necessary.<\/p>\n<p>Before starting a business, the first thought on every entrepreneur&#8217;s mind is &#8220;How do I sell my product?&#8221;<\/p>\n<blockquote><p>Every business is here to solve a problem; sales tells customers that THIS is the problem being solved. &#8211; Vipin SJ<\/p><\/blockquote>\n<p>Vipin said on Mojomeets Jaipur events that Startups are dynamic, and what helps the company to sell is identifying the core product challenges.<\/p>\n<p>Data is not the sales person&#8217;s friend. But data should be an integral part of sales. We should learn to measure and measure to learn.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">With <a href=\"https:\/\/twitter.com\/hashtag\/mojoMeets?src=hash&amp;ref_src=twsrc%5Etfw\">#mojoMeets<\/a> we aim to encourage and help <a href=\"https:\/\/twitter.com\/hashtag\/MSMEs?src=hash&amp;ref_src=twsrc%5Etfw\">#MSMEs<\/a> grow their <a href=\"https:\/\/twitter.com\/hashtag\/business?src=hash&amp;ref_src=twsrc%5Etfw\">#business<\/a>.<\/p>\n<p>&#8211;<a href=\"https:\/\/twitter.com\/sj_vipin?ref_src=twsrc%5Etfw\">@sj_vipin<\/a>, Manager- Customer Acquisition &amp; Success at <a href=\"https:\/\/twitter.com\/hashtag\/Instamojo?src=hash&amp;ref_src=twsrc%5Etfw\">#Instamojo<\/a>. <a href=\"https:\/\/twitter.com\/hashtag\/mojoMeetsJaipur?src=hash&amp;ref_src=twsrc%5Etfw\">#mojoMeetsJaipur<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/networking?src=hash&amp;ref_src=twsrc%5Etfw\">#networking<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/sales?src=hash&amp;ref_src=twsrc%5Etfw\">#sales<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/jaipur?src=hash&amp;ref_src=twsrc%5Etfw\">#jaipur<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/entrepreneurs?src=hash&amp;ref_src=twsrc%5Etfw\">#entrepreneurs<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/entrepreneurssummit?src=hash&amp;ref_src=twsrc%5Etfw\">#entrepreneurssummit<\/a> <a href=\"https:\/\/t.co\/Uz2GIWpVmC\">pic.twitter.com\/Uz2GIWpVmC<\/a><\/p>\n<p>\u2014 Instamojo (@instamojo) <a href=\"https:\/\/twitter.com\/instamojo\/status\/1149292975387635712?ref_src=twsrc%5Etfw\">July 11, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h3>Sales is a fundamental building block for business &#8211; Chintan Bakshi<\/h3>\n<p>Chintan Bakshi, CEO, <a href=\"http:\/\/www.startupoasis.in\/\" target=\"_blank\" rel=\"nofollow noopener\">Startup Oasis<\/a>, kickstarted the talk on addressing the importance of building sales from scratch for companies on Mojomeets Jaipur. As an Indian entrepreneur, Bakshi stressed on the importance of building sales for your business with the right product fit.<\/p>\n<blockquote><p>With every sale, you need to aim at making profits, else you are not leading your company to growth. &#8211; Chintan Bakshi<\/p><\/blockquote>\n<p>Bakshi went on to explain the important tools and terms for startups looking to raise funding. Some of thee were:<\/p>\n<ol>\n<li>Activation<\/li>\n<li>Customer reach<\/li>\n<li>Active customers<\/li>\n<li>Customer Retention<\/li>\n<li>ARPU (Average Revenue Per User)<\/li>\n<li>Customer Lifetime Value (LTA)<\/li>\n<li>Customer Acquisition Cost<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Chintan Bakshi, CEO, Startup Oasis is talkingg about solving <a href=\"https:\/\/twitter.com\/hashtag\/customer?src=hash&amp;ref_src=twsrc%5Etfw\">#customer<\/a> pain points.<a href=\"https:\/\/twitter.com\/hashtag\/MojoMeets?src=hash&amp;ref_src=twsrc%5Etfw\">#MojoMeets<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/mojomeetsJaipur?src=hash&amp;ref_src=twsrc%5Etfw\">#mojomeetsJaipur<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Instamojo?src=hash&amp;ref_src=twsrc%5Etfw\">#Instamojo<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/networking?src=hash&amp;ref_src=twsrc%5Etfw\">#networking<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/entrepreneurship?src=hash&amp;ref_src=twsrc%5Etfw\">#entrepreneurship<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/summit?src=hash&amp;ref_src=twsrc%5Etfw\">#summit<\/a> <a href=\"https:\/\/t.co\/9w84fjL6YL\">pic.twitter.com\/9w84fjL6YL<\/a><\/p>\n<p>\u2014 Instamojo (@instamojo) <a href=\"https:\/\/twitter.com\/instamojo\/status\/1149290767371788288?ref_src=twsrc%5Etfw\">July 11, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Bakshi spoke about unit economics as a business need and emphasised on the role sales played in it. sales.<\/p>\n<blockquote><p>Quality of sales is as important as quantity of sales. &#8211; Chintan Bakshi<\/p><\/blockquote>\n<p>Bakshi requested the audience to take a leaf out of their business books and remember a core rule. In Business module innovation, it is important to:<\/p>\n<ol>\n<li>Create a product<\/li>\n<li>Sell it to customers<\/li>\n<li>Make profit<\/li>\n<\/ol>\n<p>It may look simple, but the importance lies in making it a mantra.\u00a0Bring in innovation in terms of the business model or the way you sell, and this will grow your business.<\/p>\n<h4>Panel Discussion &#8211; How to build and grow your sales funnel<\/h4>\n<p>Post the riveting Mojomeets Jaipur session by Chintan Bakshi, there was an interactive panel discussion, moderated by Vipin SJ from Instamojo. The topic centred around building sales funnels for small businesses. Vipin opened the panel discussion to a group of experts with an important question: <em><strong>What is sales funnel? How can you create a sales funnel for small business?<\/strong><\/em><\/p>\n<p>Aayushman said that while you are at a startup, it is important to hire people who have knowledge of the industry. To begin things off in your business, the first goal should centre around creating the right target market, once hiring is taken care of. Stick to a strategy. Revisit the strategy every quarter and compare your goals.<\/p>\n<p>Raman Malpani, Founder, Namaste German took an unorthodox but relevant approach to the discussion by talking about Trump. Yes!\u00a0 He things Indian salespeople and businesspersons can learn a lesson from his shocking election win.<\/p>\n<blockquote><p>\u00a0Do not advertise to the entire world, advertise to your target audience only. &#8211; Raman Malpani<\/p><\/blockquote>\n<p>Advertising to everyone is a huge cost and can also attract negative sentiment for your brand. Daily\/weekly focus on your target customer should be your primary goal and later, it should be all about your following.<\/p>\n<p><img loading=\"lazy\" class=\"size-large wp-image-10129 aligncenter\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/mojoMeets-Jaipur-1024x768.jpeg\" alt=\"mojoMeets Jaipur Instamojo\" width=\"1024\" height=\"768\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/mojoMeets-Jaipur-1024x768.jpeg 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/mojoMeets-Jaipur-300x225.jpeg 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/mojoMeets-Jaipur-768x576.jpeg 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/mojoMeets-Jaipur-705x529.jpeg 705w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/mojoMeets-Jaipur-960x720.jpeg 960w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/mojoMeets-Jaipur.jpeg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Sonia Birla, jewellery businesswoman spoke about removing age as a constriction to becoming an entrepreneur on Mojomeets Jipur event.\u00a0 She also insisted on making products for India and selling them to Indians.<\/p>\n<p>All the best products made in India are exported and not sold to Indians. This needs to change. &#8211; Sonia Birla<\/p>\n<p>Her advice to entrepreneurs: Start by learning about the market, segment and people buying capacity and willingness.<\/p>\n<p>Vipin continued the panel discussion with a final question: What are some of the channels companies need to use to sell their products or services?<\/p>\n<p>Manish Harodia, Chief Business Officer, trucksdekho.com spoke about how businesses need to identify their products as a low intent or high intent product before defining channels.<\/p>\n<p>Sonia birls said that the best way to reach out to your customers are:<\/p>\n<ul>\n<li>Whatsapp Database<\/li>\n<li>social media posts<\/li>\n<li>Email communication<\/li>\n<li>Personalised messaging<\/li>\n<\/ul>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Sonia Birla, Founder, Feyroz Brand Of Jewelry.<br \/>\nShe talks about how she believes age and situation in life does not matter.<a href=\"https:\/\/twitter.com\/hashtag\/paneldiscussion?src=hash&amp;ref_src=twsrc%5Etfw\">#paneldiscussion<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/mojomeets?src=hash&amp;ref_src=twsrc%5Etfw\">#mojomeets<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/instamojo?src=hash&amp;ref_src=twsrc%5Etfw\">#instamojo<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/mojomeetsjaipur?src=hash&amp;ref_src=twsrc%5Etfw\">#mojomeetsjaipur<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/BusinessStrategy?src=hash&amp;ref_src=twsrc%5Etfw\">#BusinessStrategy<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/sales?src=hash&amp;ref_src=twsrc%5Etfw\">#sales<\/a> <a href=\"https:\/\/t.co\/c4DlpLR4Sl\">pic.twitter.com\/c4DlpLR4Sl<\/a><\/p>\n<p>\u2014 Instamojo (@instamojo) <a href=\"https:\/\/twitter.com\/instamojo\/status\/1149308893559869440?ref_src=twsrc%5Etfw\">July 11, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Raman&#8217;s company did things differently. &#8220;We do not advertise to everyone. Since problems are localised, one solution will not fit every market, tweak the solution to the problem as per the geography and you will find your channels there.&#8221;<\/p>\n<p>Ayushman stressed on maintaining a steady product personality. &#8220;Choose to be a brand that sticks to the original idea while tweaking and making changes to fit the market.&#8221;<\/p>\n<h5>In conclusion: Learn to differentiate between sales and marketing<\/h5>\n<p>The panel urged the audience and anyone with a business idea to remember that sales mean &#8216;to supply&#8217; and marketing is done to create the demand.<\/p>\n<p>Manish Harodia gave a strong statement about entrepreneurs attending networking events. Instead of hackathons and attending success stories of companies who are very successful, he urged everyone to attend and look at stories of companies which failed. Why? Because companies need to learn and unlearn what worked for some businesses and what did not work too.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">\u201cAttend a lot of fail-a-thons rather than hackathons\u201d<\/p>\n<p>You will learn more from a subject you failed in rather than a subject u cracked at first attempt.<br \/>\n&#8211; Manish Harodia, CBO, Trucksdekho<a href=\"https:\/\/twitter.com\/hashtag\/mojomeets?src=hash&amp;ref_src=twsrc%5Etfw\">#mojomeets<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/mojomeetsjaipur?src=hash&amp;ref_src=twsrc%5Etfw\">#mojomeetsjaipur<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/instamojo?src=hash&amp;ref_src=twsrc%5Etfw\">#instamojo<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/networking?src=hash&amp;ref_src=twsrc%5Etfw\">#networking<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/entrepreneurship?src=hash&amp;ref_src=twsrc%5Etfw\">#entrepreneurship<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/motivation?src=hash&amp;ref_src=twsrc%5Etfw\">#motivation<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/startups?src=hash&amp;ref_src=twsrc%5Etfw\">#startups<\/a> <a href=\"https:\/\/t.co\/DZY2O1USWd\">pic.twitter.com\/DZY2O1USWd<\/a><\/p>\n<p>\u2014 Instamojo (@instamojo) <a href=\"https:\/\/twitter.com\/instamojo\/status\/1149311997873229826?ref_src=twsrc%5Etfw\">July 11, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>The mojoMeets concluded with an interactive session with the audience.<\/p>\n<p>mojoMeets is all about community building and sharing unique business ideas with the whole country! If you are an entrepreneur, you should be a part of mojoMeets.<\/p>\n<p>Follow our\u00a0<span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/twitter.com\/instamojo\" target=\"_blank\" rel=\"noopener\">social media space<\/a><\/span>\u00a0to stay updated on the next mojoMeets happening in your city.<\/p>\n<hr \/>\n<p style=\"text-align: center;\"><a class=\"mb-button mb-style-flat mb-size-default mb-corners-default mb-text-style-default \" style=\"background-color: #2bc470;\" href=\"https:\/\/www.instamojo.com\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=home_page\" target=\"_blank\" rel=\"noopener\">DISCOVER INSTAMOJO<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Does your business have the perfect strategy for sales? How have you planned to achieve your goals? We&hellip;\n","protected":false},"author":6,"featured_media":10528,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[238,2012,2010,1787,2003,1459,2006,2011,2009,2004,2013],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sales Strategies to Grow your Business | Mojomeets Jaipur | Instamojo<\/title>\n<meta name=\"description\" content=\"Instamojo conducted our 4th round of mojoMeets last week, this time in Jaipur. This time, we gathered a unique medley of Founders, business experts and entrepreneurs from different startups in the country. 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