{"id":10439,"date":"2019-08-07T19:27:49","date_gmt":"2019-08-07T13:57:49","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=10439"},"modified":"2022-03-16T14:08:59","modified_gmt":"2022-03-16T08:38:59","slug":"why-you-need-videos-in-your-social-media-marketing-plan-3-free-tools","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/why-you-need-videos-in-your-social-media-marketing-plan-3-free-tools\/","title":{"rendered":"Why You Need Videos in Your Social Media Marketing Plan + 3 Free Tools"},"content":{"rendered":"

Do you use videos in your social media marketing plan? Videos should no longer play just a minor part in your company’s marketing plan. Over 63% of companies globally use videos in their social media marketing strategies.<\/p>\n

Creating videos for social media is not new and is gaining popularity among businesses. According to a recent study carried out by Hubspot, using videos for social media marketing stands 4th among the top 6 channels for global consumers.<\/p>\n

What is Video Marketing?<\/h2>\n

When you upload a video on your social media for your business as part of your marketing strategy, it becomes video marketing. In a nutshell, your business needs video marketing to:<\/p>\n