{"id":11089,"date":"2019-09-16T18:41:32","date_gmt":"2019-09-16T13:11:32","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=11089"},"modified":"2022-12-08T17:14:29","modified_gmt":"2022-12-08T11:44:29","slug":"social-media-analytics-tools","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/social-media-analytics-tools\/","title":{"rendered":"Top 6 social media analytics tools for small businesses"},"content":{"rendered":"

As a small business marketer, where do you turn to for meaningful social media analytics?<\/p>\n

Small businesses know the importance of social media marketing – to boost sales and get more customers. But how do you go about tracking social media analytics for your campaigns?<\/p>\n

In this blog, we will explore some of the top social media analytics tools – both free and paid, that your business can use to track metrics set in your social media marketing plan.<\/p>\n

Let’s begin with:<\/p>\n

What is social media analytics?<\/strong><\/h2>\n

Small businesses should view social media analytics as – gathering data from social media to inform marketers and guide their marketing strategy to achieve goals.<\/strong><\/p>\n

When you pay close attention to your social media analytics, it becomes easier for you to see what is working for your social media goals.<\/p>\n

To make this happen, you have social media analytics tools.<\/p>\n

Social media analytics tools are used to measure performance and analyze your strategy. Do not confuse it with social media management tools – these exist to help you plan and schedule your social media content<\/a><\/span>.<\/p>\n

Social media analytics tools for small business marketers to know:<\/strong><\/h3>\n

Google analytics<\/strong><\/h2>\n

\"social<\/p>\n

 <\/p>\n

The most popular social media analytics tool for small businesses. Google Analytics is ideal to analyse website traffic. You can also track social media. How can you do this?<\/p>\n

Google Analytics<\/span> allows you to track social media as a marketing channel and source of traffic. Click Acquisition > Overview > Social<\/strong>, and you can check the many\u00a0visits your site receives from each of the major social networks.<\/p>\n

You can use the numbers and statistics provided here to tie it to your conversion goals for social media.<\/p>\n

Google Analytics is not purely meant for social media analytics, but you can use the below-mentioned features for free:<\/p>\n

    \n
  • Social referral traffic<\/li>\n
  • Traffic flow – organic<\/li>\n
  • Social conversions<\/li>\n<\/ul>\n

    3 reasons to use Google analytics:<\/strong><\/p>\n

      \n
    • Track which platform users are interacting with you most.<\/li>\n
    • Analyze social media’s value as a channel using conversions.<\/li>\n
    • Check how your customers landing on your site using UTM parameters<\/li>\n<\/ul>\n

      You can also use Google analytics with your Instamojo account. Check it out here.<\/a><\/span><\/p>\n