{"id":11853,"date":"2019-11-22T18:08:51","date_gmt":"2019-11-22T12:38:51","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=11853"},"modified":"2022-02-18T18:07:15","modified_gmt":"2022-02-18T12:37:15","slug":"tia-berry-changed-the-taste-of-tea-in-india","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/tia-berry-changed-the-taste-of-tea-in-india\/","title":{"rendered":"For The Love of Tea – How Tia and Berry Changed the Taste of Tea In India"},"content":{"rendered":"

Winter is coming, and it is time to put away the cold coffee and brew a hot cup of tea for your Indian soul!<\/span><\/p>\n

With Tia & Berry\u2019s tea, you get the benefit of enjoying tea as a beverage and also a snack!\u00a0<\/span><\/p>\n

Have you ever had a rum and raisin tea? Neither have we, but it sounds like a delicious treat for a cold day. This month, we sat to brew a story with Tia & Berry<\/strong> – a premium tea brand based in Ahmedabad, Gujarat.\u00a0<\/span><\/p>\n

We spoke to Amit Shah, Founder and Brewmaster, to know more about this colourful and unique brand!\u00a0<\/span><\/p>\n

What is Tia & Berry about?\u00a0<\/span><\/h2>\n

Like many other tea brands, Tia & Berry started with one purpose; to make and produce quality tea leaves. However, Amit saw more potential in taking the brand one step ahead – mixing flavours for a more enriched experience!\u00a0<\/span><\/p>\n

The idea for Tia & Berry was born when Amit’s company started business operations with \u201cChime\u201d, a brand that manufactured \u201cChai-Machines.\u201d Their machines brewed Tea using flavour caps or pods, which Amit supplied to them. <\/span><\/p>\n

Tea has been in my family since 1929. I knew the nitty-gritty of the business and thus decided to launch Tia & Berry as a brand that sold artisanal full leaf Assam and Darjeeling teas with various gourmet flavours and healthy blends. – Amit<\/span>
\n<\/span><\/p><\/blockquote>\n

Amit started Tia &\u00a0 Berry for one main reason – he wanted Indians to experience the luxury of sipping on a premium blend of natural tea and eclectic flavours.\u00a0<\/span><\/p>\n

\"Tia
Amit Shah, Founder of Tia & Berry, busy at work<\/figcaption><\/figure>\n

How Tia and Berry stand out from the rest of the tea-m! <\/span>
\n<\/span><\/h3>\n

Have you ever heard of Litchi tea, wine tea or blueberry cardamom tea?! <\/span><\/p>\n

Neither have we, and it already makes the brand stand out so distinctly from the rest of the beaten path. <\/span><\/p>\n

Tia and Berry also believe in the “Go Green\u201d concept. Therefore, they only use biodegradable\u00a0 PLA Mesh Tea Bags – something that is still new to the Indian tea market.\u00a0<\/span>
\n<\/span><\/p>\n

Also, the tea brand offers a wide variety of blends for customers to pick and choose from. <\/span><\/p>\n

We import the best natural flavours to create unique blends like the Rum & Raisin and Wine & Smoke tea, which you won\u2019t find anywhere else in the market – Amit<\/strong><\/p>\n

\"Tia
Tia & Berry Tea<\/figcaption><\/figure>\n

How does Tia and Berry Source their tea?<\/h4>\n

Amit’s family has been dealing in purchasing, selling and export of tea since over seven decades for three generations now. In a lesson of how it is important to maintain healthy professional relationships with people who work with you, Amit’s family formed a great relationship with some of the best tea estates in Assam and Darjeeling. <\/span><\/p>\n

With our experience and loyalty, we\u2019ve been sourcing premium quality Tea leaves from these gardens for our brands – Amit\u00a0<\/strong>
\n<\/span><\/p>\n

But it comes at a price too –\u00a0<\/span><\/h4>\n

One of the major tasks the brand faced on entering the market was the lack of information people in India had about tea – despite the popularity of the beverage.\u00a0 Amit and his team worked hard to convince the public that Tea is not just a brew that has to be had in the morning. <\/span><\/p>\n

We are trying to inform people about the various flavours and styles in which they can have a luxurious experience of having Tea. We also educate people about the kind of taste and food pairings that can go well with our blends.\u00a0<\/span><\/p>\n

\n
<\/p>\n
\n
<\/div>\n
\n
<\/div>\n
<\/div>\n<\/div>\n<\/div>\n
<\/div>\n
<\/path><\/g><\/g><\/g><\/svg><\/div>\n
\n
View this post on Instagram<\/div>\n<\/div>\n
<\/div>\n
\n
\n
<\/div>\n
<\/div>\n
<\/div>\n<\/div>\n
\n
<\/div>\n
<\/div>\n<\/div>\n
\n
<\/div>\n
<\/div>\n
<\/div>\n<\/div>\n<\/div>\n

<\/a> <\/p>\n

A TasTEA way to kickstart your HealTEA mornings! Enjoy a delicious, refreshing blend of berries and spices with #TiaBerry's #RaspberryCinnamon Tea. Get this or check out our other blends of gourmet and wellness teas at www.tiaberry.com. #fruittea #cinnamonspice #raspberry #gourmetteas #organictea #assamtea #darjeelingtea #teablends<\/a><\/p>\n

A post shared by Tia & Berry<\/a> (@tiaberryofficial) on