{"id":12086,"date":"2019-12-13T17:53:23","date_gmt":"2019-12-13T12:23:23","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=12086"},"modified":"2020-11-24T01:48:22","modified_gmt":"2020-11-23T20:18:22","slug":"networking-for-small-businesses-a-short-guide","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/networking-for-small-businesses-a-short-guide\/","title":{"rendered":"Networking For Small Businesses &#8211; A Short Guide"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Everything is a network. Our bodies, our societies, even the universe is an invisible network of radiation invisible to the naked eye.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Over the years, networking as a concept has been gathering dust. Subconsciously, we have all been networking at a micro-level. When you ask your friend to recommend your skills or business to somebody &#8211; that is a form or micro networking.<\/span><\/p>\n<p><b><i>\u201cWhen we talk to people, we get more ideas, we open up a dialogue, and even find solutions to challenges that may be stopping us from achieving great success.\u201d<\/i><\/b><\/p>\n<p><b>Over 60% of smart businesses today rely on networking for a variety of reasons:\u00a0<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Scale their existing business\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Gain knowledge on starting a business<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Raise funds for business operations<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hire and onboard talented people for their business<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Solve business challenges<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make meaningful partnerships<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Earn recommendations and more<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">What is Networking?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Networking just means staying connected in a business network with people who belong to similar or related industries, skills or business backgrounds.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are umpteen benefits of Networking. Here are some common stats that show the impact of Networking:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">36% &#8211; Boost in Creativity<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">43% &#8211; Increases learning without distractions<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">57% &#8211; Better chances of landing referrals<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">68% &#8211; Improved connects to a mentor<\/span><\/li>\n<\/ul>\n<h3>Why should small businesses network?<\/h3>\n<p>Networking is not just about chatting up like-minded people. For that, you can throw a party! Networking is an inexpensive way to get your business moving upward! Some benefits of networking include:<\/p>\n<h5><b>Finding ideas:<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">Meeting individuals from different walks of life and business allows your network to be the perfect platform to bounce off new ideas and gain more insights.\u00a0<\/span><\/p>\n<h5><b>New contacts and referrals:<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">Meet potential clients and\/or generate referrals. Helps you identify opportunities for partnerships, joint ventures, or new areas of expansion for your business.\u00a0<\/span><\/p>\n<h5>Visibility:<\/h5>\n<p><span style=\"font-weight: 400;\">Attending offline events, online conferences, meetups and other networking events raise your personal profile and can help people remember you at the right moment.\u00a0<\/span><\/p>\n<h5>Problem-solving:<\/h5>\n<p><span style=\"font-weight: 400;\">You can find solutions to any business problem by networking. For example: if your business needs help with bookkeeping or legal advice, you might find the ideal hire for that department via networking. If your business needs funding, you may be able to find an angel investor or venture capitalist through networking channels.<\/span><\/p>\n<h5>Sharing knowledge and experience<span style=\"font-weight: 400;\">\u00a0<\/span><\/h5>\n<p><span style=\"font-weight: 400;\">Listen to the experts when you network. Taking advantage of the experiences of others before you invest time and money in a particular venture can be invaluable.<\/span><\/p>\n<h5>Boost Confidence and morale<\/h5>\n<p><span style=\"font-weight: 400;\">Business professionals are optimistic and excited to share their experiences with you. Regularly associating with such people can be a great morale boost, particularly in the difficult early phases of starting a new business. <\/span><\/p>\n<p><b><i>If you are not the ideal extrovert in a business, regularly meeting new people can boost your confidence and you could make new friends on the way!\u00a0<\/i><\/b><\/p>\n<p><b>The purpose of business networking is to increase business revenue &#8211; one way or another.<\/b><span style=\"font-weight: 400;\"> The thickening of the bottom line can be immediately apparent. You can assess immediate results when you see relationships developing with a new client, or learning a new business skill\/growth hacks.<\/span><\/p>\n<figure id=\"attachment_12098\" aria-describedby=\"caption-attachment-12098\" style=\"width: 821px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"wp-image-12098 size-full\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2019\/12\/networking-for-small-businesses-instamojo-blog.png\" alt=\"networking for small businesses - instamojo blog\" width=\"821\" height=\"468\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2019\/12\/networking-for-small-businesses-instamojo-blog.png 821w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2019\/12\/networking-for-small-businesses-instamojo-blog-300x171.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2019\/12\/networking-for-small-businesses-instamojo-blog-768x438.png 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2019\/12\/networking-for-small-businesses-instamojo-blog-380x217.png 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2019\/12\/networking-for-small-businesses-instamojo-blog-800x456.png 800w\" sizes=\"(max-width: 821px) 100vw, 821px\" \/><figcaption id=\"caption-attachment-12098\" class=\"wp-caption-text\">Image Source: Entrepreneur<\/figcaption><\/figure>\n<h3>Where do small businesses go to network?<\/h3>\n<h4>Conferences and events:<\/h4>\n<p><span style=\"font-weight: 400;\">Get into the habit of regularly attending breakfasts, seminars, lectures and lunches that are held by various groups. These events are usually advertised in newspapers, business and trade magazines or online. You can invite others in your field or from your local circle to attend as well.<\/span><\/p>\n<p>Ahem! <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.instamojo.com\/blog\/how-to-host-webinars-and-online-events-in-2020-tools-tips\/\" target=\"_blank\" rel=\"noopener\">Do not step out during COVID! Instead, go virtual &#8211; here&#8217;s a complete guide to conducting virtual hangouts and events in 2020.<\/a><\/span><\/p>\n<h4>Business contacts:<\/h4>\n<p><span style=\"font-weight: 400;\">If you&#8217;re too busy to attend lots of events, focus on developing relationships with just 3 or 4 key people. Strengthen your relationship with contacts you have a good rapport with. Consider contacts who might face similar challenges to you and work out how you might be able to help each other.<\/span><\/p>\n<h4>Industry associations:<\/h4>\n<p><span style=\"font-weight: 400;\">It&#8217;s a good idea to join networking groups run through industry associations. Joining these groups will help you keep up to date with changes in your industry, and will get you invited to networking events.<\/span><\/p>\n<h4>Networking groups:<\/h4>\n<p><span style=\"font-weight: 400;\">Joining networking groups will give you a chance to meet people from a wide range of small- to medium-sized businesses. Contact your industry association and business contacts or search online, for example on the Meetup website, to find out a networking group that suits you.<\/span><\/p>\n<h4>Personal contacts and social events:<\/h4>\n<p><span style=\"font-weight: 400;\">Networking through friends and family can be a great way to establish strong business relationships.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You might meet someone who could be useful for your business, or someone whose business you can help, at a social event. If you develop a rapport with them and exchange contact details, you can then arrange a more official meeting with them later.<\/span><\/p>\n<h2>Online Networking:<\/h2>\n<p><span style=\"font-weight: 400;\">Online social networking sites <strong>(such as Facebook and LinkedIn)<\/strong> are useful tools for businesses to create networks (with other businesses and industry associations) and follow up with new contacts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Connecting with your industry online will help you keep up to date with events. You can also sign up to online newsletters from industry associations and other businesses and receive regular updates about events and opportunities.<\/span><\/p>\n<h2><strong>Online Social Media Networking:\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Treat online\/social media networking with the same importance as traditional face-to-face networking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start with <strong>Whatsapp, Facebook and Instagram<\/strong> to develop your primary community base. Find out different groups on social media channels and pitch your business idea to them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Broaden your options by joining more than one network or group, either online, via social media, or through industry and business associations. Consider joining groups that your customers or suppliers belong to. You can also:\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Start an email newsletter for your business so you can keep your customers, suppliers and other contacts up to date with your activities and invite them to your own events.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">When sending out bulk emails, make sure you are not breaching any spam laws.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Learn more about doing business online &#8211; take free courses from sites like Coursera<\/span><\/li>\n<\/ol>\n<h3>How does Instamojo Build Network?<\/h3>\n<p>Besides having a fleet of networking experts within the team, Instamojo has built networks across the globe &#8211; starting with the <strong>Indian MSME sector<\/strong>. How do we do this?<\/p>\n<p><strong>1. mojoMeets<\/strong><strong>:<\/strong> Our monthly meetups with entrepreneurs who work tirelessly to redefine the startup game in India. <a href=\"https:\/\/www.instamojo.com\/blog\/?s=mojomeets\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=mojomeets\" target=\"_blank\" rel=\"noopener\">mojoMeets<\/a> explores talent and business minds in tier 2 cities.<\/p>\n<p><strong>2.\u00a0<\/strong><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.instamojo.com\/blog\/?s=mojoStore\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=mojostore\" target=\"_blank\" rel=\"noopener\"><strong>mojoStores<\/strong><\/a><\/span><strong>:<\/strong> Our favourite stores for the month. Our <a href=\"https:\/\/www.instamojo.com\/start\/online-store\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=online_store\" target=\"_blank\" rel=\"noopener\">online store<\/a> on Instamojo features brands and companies with exciting products and services &#8211; so we pick some and feature them on our blog!<\/p>\n<p><strong>3. mojoMakers:<\/strong> Stories of our sellers &#8211; their brand, their promise to their customers and their vision. <strong>Watch their videos here:<\/strong><\/p>\n<div class=\"cs-embed cs-embed-responsive\"><iframe loading=\"lazy\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/videoseries?list=PLERrj3cpyz96kKaUWBIuPVqNoOynk4Wzd\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p>Not only do we promote <strong>small businesses<\/strong> trying to make a difference this way, but we also encourage other businesses to create an increased online presence in today&#8217;s digital world!<\/p>\n<p>So, when do you plan to join our network?<\/p>\n<hr \/>\n<p style=\"text-align: center;\"><a class=\"mb-button mb-style-flat mb-size-default mb-corners-default mb-text-style-default \" style=\"background-color: #4e4e91;\" href=\"https:\/\/www.instamojo.com\/start\/online-store\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=online_store\" target=\"_blank\" rel=\"noopener\">BUILD YOUR ONLINE COMMUNITY HERE<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Everything is a network. Our bodies, our societies, even the universe is an invisible network of radiation invisible&hellip;\n","protected":false},"author":6,"featured_media":12099,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[398],"tags":[2628,2626,2627,362,1787,285,2624,2630,2738,2625],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Networking For Small Businesses - A Short Guide | Instamojo Blog<\/title>\n<meta name=\"description\" content=\"Networking as a concept has been gathering dust. 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