{"id":12087,"date":"2019-12-11T17:08:19","date_gmt":"2019-12-11T11:38:19","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=12087"},"modified":"2021-10-21T20:30:38","modified_gmt":"2021-10-21T15:00:38","slug":"digital-marketing-trends-2020-tools-to-use-for-business-growth","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/digital-marketing-trends-2020-tools-to-use-for-business-growth\/","title":{"rendered":"Digital Marketing Trends 2020 + Tools to Use for Business Growth"},"content":{"rendered":"

About 4.2 billion people in the world use the internet<\/b>. If you can market your business to even a fraction of the population, you are a success. But Digital Marketing is not just about being big. In this blog, we unbox digital marketing trends 2020.<\/span><\/p>\n

Before we fast forward to the future, here\u2019s an overview of the digital marketing trends that marketers swore by in 2019:\u00a0<\/span><\/p>\n

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  1. Marketing got more personalized.<\/b> Campaigns were customized for different target groups. This was also done at an individual level with mass personalization.\u00a0<\/span><\/li>\n
  2. Artificial intelligence made waves in the marketing world<\/b>. AI-powered customer segmentation, retargeting, push notifications, click tracking, you name it \u2013 in a limitless combination of possibilities. It\u2019s even creating content now!\u00a0<\/span><\/li>\n
  3. Live videos became a thing<\/b>. Increased need for social media presence allowed marketers to reach out to thousands of customers irrespective of location, to view their live stream in the comfort of their own homes.\u00a0\u00a0<\/span><\/li>\n<\/ol>\n

    What\u2019s to come in the next decade? We forecasted trends that could take over digital marketing. These trends will help you boost your business in 2020 and prepare you for the decade.<\/span><\/p>\n

    Here are the 3 most important digital marketing trends 2020:<\/strong><\/h2>\n

    1. <\/b>Rank Zero in SEO\u00a0<\/b><\/h4>\n

    If you want your brand name ranking, it should rank at zero! The top spot in SERP ( Search Engine Results Page) is now \u2018zero\u2019 – a featured snippet of text appearing above the search results.\u00a0<\/strong><\/span><\/b><\/p>\n

    This prime location often provides information relating to the search query, while also providing a link to the page from which the information is drawn.<\/span><\/b><\/p>\n

    Position zero is the first, and sometimes only, result that some users will view. As such, it is highly coveted and should be the focus of your efforts.<\/span><\/b><\/p>\n

    SERP features that make this happen are:\u00a0<\/b><\/p>\n