{"id":1310,"date":"2015-08-15T14:44:26","date_gmt":"2015-08-15T09:14:26","guid":{"rendered":"http:\/\/blog.instamojo.com\/?p=1310"},"modified":"2021-12-16T14:46:16","modified_gmt":"2021-12-16T09:16:16","slug":"maatikaar-home-grown-in-its-truest-sense","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/maatikaar-home-grown-in-its-truest-sense\/","title":{"rendered":"Maatikaar: home-grown in it&#8217;s truest sense!"},"content":{"rendered":"<p>An old digital camera and a couple of empty cartons is all it took for Maatikaar \u2014 a homegrown fusion jewellery design brand \u2014 to foray into the online space. 2 years and 10,000 Facebook followers later, Maatikaar has grown leaps and bounds.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2015\/08\/396118_308851595824052_768221520_n.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-5308\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2015\/08\/396118_308851595824052_768221520_n.jpg\" alt=\"\" width=\"824\" height=\"960\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2015\/08\/396118_308851595824052_768221520_n.jpg 824w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2015\/08\/396118_308851595824052_768221520_n-258x300.jpg 258w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2015\/08\/396118_308851595824052_768221520_n-768x895.jpg 768w\" sizes=\"(max-width: 824px) 100vw, 824px\" \/><\/a><\/p>\n<p>Vasanthi Meattle, the founder of Maatikaar has worked with craftsmen from across the country to design the unique fusion jewellery. The designs are an amalgamation of multiple materials like wood, brass, glass, shell etc; with terracotta being the most prominent. After years of exhibiting her products at various exhibitions and outlets in Delhi, she decided to create a Facebook page to see if she could create some traction.<\/p>\n<p>Soon enough, orders started to roll-in, even on WhatsApp!<\/p>\n<p>\u201cPeople like the personal touch of interacting with someone while buying something. You don\u2019t always want to be staring at your computer screen and pretending to be a robot.\u201d At Maatikaar, we involve the consumer in the process and give them alternatives to various designs etc.<\/p>\n<p>\u201cIt\u2019s all about trying to save time and doing better things with it\u201d, says Vasanthi Meattle, Founder of Maatikaar, which now processes multiple orders through its Facebook page alone.<\/p>\n<p>When it comes to payments, Maatikaar uses Instamojo as a payment option. \u201cAfter the tedious process of finalising the order, I don\u2019t want them to do an extra step of adding my account as a beneficiary. Instead, I just send them a link through Instamojo; saves time for everyone since I no longer need to constantly keep checking my bank account to know if the payment has reflected. It also enables us to despatch the order faster after the payment confirmation e-mail. Apart from saving time the customer feels safer paying through Instamojo rather than transferring money into a Facebook seller\u2019s bank account\u201d.<\/p>\n<p><span style=\"font-weight: 400;\">Maatikaar is one of the many Facebook sellers that Instamojo has given the freedom to #DoMore with their time.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"An old digital camera and a couple of empty cartons is all it took for Maatikaar \u2014 a&hellip;\n","protected":false},"author":6,"featured_media":5766,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[12,53],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Maatikaar: home-grown in it&#039;s truest sense! - Blog Instamojo<\/title>\n<meta name=\"description\" content=\"Vasanthi Meattle, the founder of Maatikaar has worked with craftsmen from across the country to design the unique fusion jewellery.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.instamojo.com\/blog\/maatikaar-home-grown-in-its-truest-sense\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maatikaar: home-grown in it&#039;s truest sense! 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