{"id":13354,"date":"2020-04-02T20:34:10","date_gmt":"2020-04-02T15:04:10","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=13354"},"modified":"2020-04-21T17:50:19","modified_gmt":"2020-04-21T12:20:19","slug":"save-neighbourhood-cafe-with-indiancoffeeculture-cupofjoy","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/save-neighbourhood-cafe-with-indiancoffeeculture-cupofjoy\/","title":{"rendered":"Save Your Neighbourhood Cafe with Indian Coffee Culture’s #CupofJoy"},"content":{"rendered":"

While you are busy enjoying your cup of\u00a0Dalgona coffee<\/strong> at home, your favourite local cafe could be on the verge of shutting down! To make sure cafes and roasteries don’t run dry in the post-COVID world, Indian Coffee Culture has started #cupofjoy<\/strong>\u00a0to help these businesses and YOU could be a part of it!<\/p>\n

Why are cafes shutting down?<\/strong><\/h2>\n

The COVID-19 pandemic has several small businesses struggling to keep up with rents, electricity costs, etc., during the lockdown. No people on the roads means no business for cafes.<\/p>\n

Many cafe owners have taken out loans to start their business. Most are struggling to keep up with the EMIs and operational costs. To help these local coffee houses stay afloat, Indian Coffee Culture started\u00a0#CupofJoy<\/a><\/span> – a non-profit initiative that lets you buy coupons\/online vouchers from your favorite cafe and redeem it any time after the lockdown!<\/strong><\/p>\n

How Indian Coffee Culture is saving local cafes with #CupofJoy<\/strong><\/h2>\n

\"cup<\/p>\n

IndianCoffeeCulture.com<\/a><\/span> is a hub for all coffee connoisseurs or enthusiasts looking to take their love for coffee to the next level. It started as an Instagram coffee review page in 2017. Today it offers coffee consulting, evaluation, coffee brewing training, events, and even retails premium coffee.<\/p>\n

Run by Paul, Indian Coffee Culture is a true promoter of love for coffee<\/strong>. When the COVID-19 pandemic hit,<\/strong> they put their heads together to help struggling local cafes keep up with utility costs, barista salaries, and other expenses.<\/p>\n

“We started working on this idea 3 days after the lockdown was announced.<\/p>\n

A\u00a0lot of our customers who were small cafes and restaurants were not going on with their regular business due to lockdown and hence we going in to a loss. Our sales too\u00a0sales plummeted to ZERO.<\/p>\n

Most of them were in business due to the passion they had for coffee and had used their life savings to start these projects.” – Suhas told us in a conversation.<\/p><\/blockquote>\n

The idea became a thriving topic on Twitter:<\/strong><\/h3>\n
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Just came across this brilliant idea by @Benkicoffee<\/a> and @ICoffeeculture<\/a> (members of @India_CBC<\/a>) which can be replicated for all industries hit by #COVID2019<\/a> @sampad<\/a> can we enable this through @instamojo<\/a> ?<\/p>\n

It\u2019s such a great gifting idea too that can help businesses tide over pic.twitter.com\/kQVfStKxxQ<\/a><\/p>\n

— Brat@Home \ud83c\uddee\ud83c\uddf3 (@D_Brat) March 25, 2020<\/a><\/p><\/blockquote>\n