{"id":13416,"date":"2020-04-10T21:22:59","date_gmt":"2020-04-10T15:52:59","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=13416"},"modified":"2020-11-18T02:47:35","modified_gmt":"2020-11-17T21:17:35","slug":"daniel-fernandes-indias-first-pay-what-you-want-comedian","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/daniel-fernandes-indias-first-pay-what-you-want-comedian\/","title":{"rendered":"Daniel Fernandes: Keeping it Relevant in the Indian Standup Comedy Business"},"content":{"rendered":"<p>Daniel Fernandes is one of the founding members of Indian stand up comedy scene who helped shape what it is today. With his dark, political\/satirical take on current affairs, his punchlines are crisp. If you&#8217;re not paying attention you could miss them. Just like you miss going out.<\/p>\n<p>As LIVE shows stay canceled for the foreseeable future, how does a full-time comedian stay on top of the game?<\/p>\n<p><span style=\"font-weight: 400;\">We got in touch with Daniel to know more about his brand, his journey as a standup comedian and his new podcast show <a href=\"https:\/\/www.youtube.com\/channel\/UCFREM8qDW8rjM-c-75-wrYA\" target=\"_blank\" rel=\"noopener nofollow\"><strong><span style=\"color: #3366ff;\">You started it!<\/span><\/strong><\/a><\/span><\/p>\n<h3><img loading=\"lazy\" class=\"aligncenter wp-image-13435\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/04\/Daniel-Fernandes-1024x655.png\" alt=\"\" width=\"750\" height=\"480\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/04\/Daniel-Fernandes-1024x655.png 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/04\/Daniel-Fernandes-300x192.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/04\/Daniel-Fernandes-768x491.png 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/04\/Daniel-Fernandes-380x243.png 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/04\/Daniel-Fernandes-800x511.png 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/04\/Daniel-Fernandes-1160x741.png 1160w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/04\/Daniel-Fernandes.png 1189w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Daniel was<\/span><span style=\"font-weight: 400;\"> part of the first wave of comedians to hit the Indian scene in 2011. He tried his hand in stand-up while completing his MBA in 2011. Later that year, he started attending open mics in Bombay frequently.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>And just like that, he had the \u2018never looking back\u2019 moment.<\/strong><\/span><\/p>\n<blockquote><p>\u201cI knew there was a strong possibility of this turning into a viable career so I quit my job and went all in. It&#8217;s been 9 years now and I cannot imagine doing anything else\u201d &#8211; Daniel Fernandes<\/p><\/blockquote>\n<h4><strong>Too many laughs could kill a comedian<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">India\u2019s comedy scene is fast-growing with lots of young (and old) talent coming up. At a time like this staying relevant happens to be one of the biggest challenges a comedian could face, Daniel explains.<\/span><\/p>\n<div class=\"cs-embed cs-embed-responsive\"><iframe loading=\"lazy\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/6LHUxFRNguY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<blockquote><p><strong>\u201c There&#8217;s so much competition in terms of what&#8217;s grabbing the attention of your audience, so you need to constantly remind them that you exist, that you&#8217;re good and that they need to give you their money.\u201d &#8211; Daniel\u00a0<\/strong><\/p><\/blockquote>\n<h3><strong>Comedy during recession<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">So how is Daniel making sure his content is fresh and is reaching his audience? Enter a new channel &#8211; podcasts. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Daniel Fernandes has been running a comedy podcast called <\/span><b>&#8216;You Started It<\/b><span style=\"font-weight: 400;\">&#8216; where he offers his conversational style and topical jokes without having to compromise on the quality or worrying about crafting the tightest set!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cGrowing up, a career in radio was something I had considered but that didn&#8217;t really materialize but podcasting now lets me live that dream.\u201d &#8211; Daniel said.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\"><strong>&#8220;A podcast is easier to produce as compared to a stand-up show; where it takes months to prepare, set up and perform,&#8221; Daniel says<\/strong>.<\/span><\/p>\n<p><b>\u201c I can drop a new podcast episode every week so that achieves the goal of being present online in between my comedy specials while giving the audience a glimpse of who I am behind the stage. We&#8217;re in season 3 now and I&#8217;m having a lot of fun with it.\u201d\u00a0 &#8211; he added.<\/b><\/p><\/blockquote>\n<div class=\"cs-embed cs-embed-responsive\"><iframe loading=\"lazy\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/i2DHp5taHhE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p>Today, &#8220;You Started It&#8221; has several episodes with appearances from fellow comedians like Kaneez Surka, Tanmay Bhat, and Radhika Vaz. Since Daniel&#8217;s style is political satire, he also had Gurmehar Kaur and Kunal Kamra on the show.<\/p>\n<p><span style=\"font-weight: 400;\">While the nation practices social distancing actively, podcasts have become a popular source of entertainment for people locked in at home.\u00a0<\/span>According to <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/qz.com\/india\/1744657\/podcasts-may-be-key-to-apple-spotify-jiosaavn-streaming-war\/\" target=\"_blank\" rel=\"noopener nofollow\">QZ<\/a><\/span>, about <strong>40 million people in India listen to podcasts<\/strong>. They call it &#8220;<strong>the rise of the intellectuals<\/strong>.&#8221; And that matches Daniel&#8217;s audience persona completely!<\/p>\n<blockquote><p><strong>\u201cI think anybody who likes intelligent humour with a few sprinkles of dark comedy will enjoy what I do.\u201d\u00a0<\/strong><\/p><\/blockquote>\n<div class=\"cs-embed cs-embed-responsive\"><iframe loading=\"lazy\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/jYOhfWfGjMI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<h4><strong>A smart audience maketh a better audience\u00a0<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">When asked about the audience who frequent his shows, Daniel proudly says \u201c My audience is a young fun bunch of people that have really good taste in comedy. They&#8217;re well-read, well travelled, and avid consumers of pop culture.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Daniel means it &#8211; he enjoys engaging with the audience at live shows and on the internet.\u00a0<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u201cMy favourite experience as far as my audience is concerned is reading fan mail. I love hearing how my work has affected them in so many ways.\u201d Daniel quips.<\/span><\/p>\n<p><strong>Are you a fan? <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/twitter.com\/absolutelydanny?lang=en\">DM him here<\/a><\/span> or <a href=\"https:\/\/www.instagram.com\/absolutelydanny\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #0000ff;\">follow him on Instagram<\/span><\/a> for more show &amp; life updates.\u00a0<\/strong><\/p><\/blockquote>\n<p><span style=\"background-color: #ffffff; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\">Like many artists, Daniel\u2019s motivation is his audience cheering him on. <\/span><\/p>\n<p><strong><span style=\"background-color: #ffffff; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\">\u201c<\/span><span style=\"background-color: #ffffff; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\">Sometimes, you tend to lose the sense of whether what you do is making an impact, and thankfully my fans have always been there to remind me that it does. I&#8217;m very grateful to each and every one of them for supporting my work,\u201d Daniel says.<\/span><\/strong><\/p>\n<h4><strong>Letting the audience \u2018Pay-what-they-want\u2019<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">One of the biggest things that allow an artist to keep creating new content is support from fans &#8211; both moral and monetary. In <strong>LIVE stand-up shows<\/strong>, you pay for a ticket and then watch the show.<\/span><\/p>\n<p>But Daniel has it reversed for his audience.<\/p>\n<p><span style=\"font-weight: 400;\"><strong>Daniel Fernandes is India\u2019s first-ever comedian to use <a href=\"https:\/\/support.instamojo.com\/hc\/en-us\/articles\/208486265-Pay-what-you-want?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=support_page\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #0000ff;\">Instamojo\u2019s &#8216;pay-what-you-want\u2019<\/span><\/a>, where fans can watch his exclusive content first and if they like it, can pay whatever they want for it.\u00a0<\/strong><\/span><\/p>\n<blockquote><p><strong>\u201c They (the viewers) get to decide what it is worth and this approach has been working really well for me.\u201d\u00a0\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u201c<\/span><span style=\"font-weight: 400;\">I was aware of various online payment platforms. Instamojo was the most user friendly so I signed up. I use the platform to enable fans to pay for content (stand-up videos and the podcast) that I post online.&#8221;<\/span><\/p><\/blockquote>\n<div class=\"cs-embed cs-embed-responsive\"><iframe loading=\"lazy\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/nWe2On5H6UA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<h3><strong>Daniel Fernandes &amp; Instamojo are so much alike!<\/strong><\/h3>\n<p>Yeap.<\/p>\n<p>Daniel allows\/charges his viewers only after delivering his shows &#8211; videos or podcasts. Just like Instamojo!<\/p>\n<p>At Instamojo, you are only charged only on a successful transaction. There are no payment set-up fees, no hidden costs, no introductory charges. You can even sign up if you don&#8217;t have a GST number!<\/p>\n<p><span style=\"font-weight: 400;\"><strong>Artists like Daniel Fernandes<\/strong> are doing more than just making India laugh at this dreary time &#8211; they are setting an example of how to keep your business\/brand relevant even when the going is tough.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you, like Daniel, have a dream &#8211; get started today. Do not let a <strong>pandemic<\/strong> be your excuse.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">It most certainly is not for one of India\u2019s finest comedians.\u00a0\u00a0<\/span><\/p>\n<hr \/>\n<p style=\"text-align: center;\"><a class=\"mb-button mb-style-flat mb-size-default mb-corners-default mb-text-style-default \" style=\"background-color: #4e4e91;\" href=\"https:\/\/www.instamojo.com\/?ref=blog\" target=\"_blank\" rel=\"noopener\">TAKE YOUR BUSINESS ONLINE ON INSTAMOJO<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Daniel Fernandes is one of the founding members of Indian stand up comedy scene who helped shape what&hellip;\n","protected":false},"author":6,"featured_media":13432,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[3160,3161,3228,3229,3163,3162,3226,3227,3164],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Daniel Fernandes \u2018started it all\u2019 in Indian Comedy<\/title>\n<meta name=\"description\" content=\"Daniel Fernandes is one of India&#039;s top comedians. But, he is also the first comedian to allow his customers to pay what they like, after they see his show!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.instamojo.com\/blog\/daniel-fernandes-indias-first-pay-what-you-want-comedian\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Daniel Fernandes \u2018started it all\u2019 in Indian Comedy\" \/>\n<meta property=\"og:description\" content=\"Daniel Fernandes is one of India&#039;s top comedians. 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