{"id":13481,"date":"2020-04-18T00:34:03","date_gmt":"2020-04-17T19:04:03","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=13481"},"modified":"2021-06-05T21:08:06","modified_gmt":"2021-06-05T15:38:06","slug":"livingclay-took-customers-back-to-grandmas-kitchen","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/livingclay-took-customers-back-to-grandmas-kitchen\/","title":{"rendered":"LivingClay Will Take You Back to Your Grandma\u2019s Kitchen"},"content":{"rendered":"

There is beauty in the ordinary.\u00a0<\/span>And LivingClays Founder, Devika Kulkarni rediscovered it in clay and ceramic.\u00a0<\/span><\/p>\n

LivingClay Ceramicware<\/strong> is what everyone secretly wants to adorn in their kitchen. Sure, plastic is affordable and your mother\u2019s steel utensils are a necessity, but LivingClay also promotes a unique lifestyle.\u00a0<\/span><\/p>\n

Why we\u00a0\u2764\ufe0f cutlery<\/strong><\/h2>\n

As far as basic human nature goes, we have been interested in cutlery ever since we learned to tame fire. Why are we interested in cutlery you might ask?\u00a0<\/span><\/p>\n

\u201cWe are driven by a purpose to make everyday moments and rituals joyful and memorable!\u201d Devika explains.<\/strong><\/p>\n

Since its launch in December 2016, LivingClay has been a reflection of Devika\u2019s passion for the ceramic craft and her firm belief that beautifully crafted ceramics play an important role in making everyday rituals like cooking and dining enjoyable and memorable experiences.\u00a0<\/strong><\/span><\/p>\n

We got in touch with Devika to know more about her unique lifestyle brand, and the enthusiastic circle of loyal customers she has curated \u2018LivingClay experiences\u2019<\/strong> with.\u00a0<\/span><\/p>\n

\"Devika
Devika Kulkarni, founder LivingClay<\/figcaption><\/figure>\n

France to China- spread on a table in India<\/h2>\n

How did the idea of a lifestyle brand using clay come to life?\u00a0<\/span><\/p>\n

A French linguist, Devika has been researching ceramic craft traditions across different parts of the world. Since 2010, she studied the origin of the ceramic craft in China. This led to a fascination for the techniques, materials, influences, and applications across cultures.<\/strong><\/span><\/p>\n

Devika also knew that to create a brand selling ceramicware, it needed to be useful.\u00a0<\/span><\/p>\n

Devika’s Business Tip #1: \u201cA product must be useful, relatable and must cater to a need.\u201d\u00a0<\/strong><\/p><\/blockquote>\n

LivingClay Design – Nostalgia with a stylish finish<\/h2>\n

LivingClay focuses on creating timeless designs and lasting value. Devika did not just want her products to look good, she needed them to provide value. When a customer looks at a LivingClay product, Devika wants them to think of a recipe or a place that it would look perfect in.\u00a0<\/strong><\/span><\/p>\n

\u201cA big part of our design work is to observe people\u2019s lifestyle and how it is influenced by social and cultural trends. We stay away from passing trends but look deeper into core values and aspirations. These inspirations lead to ideas for collections or products, which then are prototyped and showcased.\u201d – Devika<\/span><\/p><\/blockquote>\n

“A citrus fruit juice mixer reminded my customer of her grandmother\u2019s kitchen!”<\/h3>\n

Each of these design stories is part of the creative process, and Devika carries the essence of the stories through the designs. That in turn, leads to a conversation with buyers and other storytellers who use these as a backdrop to their \u2018design\u2019 of food stories.\u00a0<\/strong><\/span><\/p>\n

“Our \u2018design stories\u2019 don\u2019t end with people buying the products but also by building and creating their own narratives around them. In essence, we are making a canvas for creative culinary people.<\/span><\/p>\n

In fact, one happy customer said to me ‘The juicer epitomises LivingClay – you\u2019ve brought back to life what our grannies used 40 years ago!’ <\/span><\/p>\n

It\u2019s one of our best sellers today.\u201d – Devika<\/span><\/p><\/blockquote>\n

She explains this with a story –\u00a0<\/strong><\/p>\n

One of Devika\u2019s favourite customer stories revolves around the Citrus Fruit Juicer – a very simple rustic looking juicer crafted with flutes on the ream. The Citrus Fruit juicer has inspired customers to be creative and use it in many different ways. <\/span><\/p>\n

A culinary expert came up with an idea to plate his creation in the juicer. Another customer loved the form and is using them as wall mountings in the kitchen!\u00a0<\/strong><\/h4>\n

\"Citrus-fruit-juicer-<\/p>\n

\u201cOur customers are people with good taste!\u201d<\/strong><\/h3>\n

LivingClay reflects a contemporary lifestyle.\u00a0<\/span><\/p>\n

\u201cWe are inspired by nature and people\u2019s motivation to explore and share together with family and friends.\u201d – Devika<\/strong><\/p>\n

You see a bowl, but LivingClay sees material that stood the test of time so, they use clay to make their products, with a warm natural feel that can be used in everyday rituals like cooking and dining.\u00a0<\/span><\/p>\n

\u201cThose who go for natural organic food do love our wabi-sabi collection. Such products enhance these rituals – they liven up a conversation, set the mood for a memorable meal can be used and handed down all embellished in culinary stories and stories of use.\u201d – Devika\u00a0<\/strong><\/p>\n

And over time, they transform into precious heirlooms! <\/span>For example, the Farmhouse collection is inspired by casual yet charming meals outdoors, hand-tossed preparations, and lively conversations. The products are simple in form with textures and glazes that evoke a rustic charm.<\/span><\/p>\n

A sustainable, eco-friendly production process<\/strong><\/h3>\n

Apart from careful research and a sentimental design, Devika also makes sure that production is carried out in a responsible and ethical manner and quality checks are done for batches.<\/strong>\u00a0<\/span><\/p>\n

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From the start we\u2019ve always believed in the happiness that beautiful objects bring. And as a maker it\u2019s just simply pure joy to see my objects in the hands of those who put them to use creatively. ************************************************************ So here I am designing and making for the wonderful folks of @itcgardenia ! Stepping into the culinary world with their team, talking creativity on the plate and conversations around forms and glazes and textures give a deep meaning to LivingClay pottery and that makes me truly happy!!!. \ud83d\ude42 . .#livingclay #livingclayexperience #dining #pottery #handcrafted #happiness #beauty #joy #culinary #ceramictableware #functionalceramics #beautifulobjects #design #gooddesign #homedecor #potterylove #maker #wheelthrown<\/a><\/p>\n

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