{"id":13761,"date":"2020-05-27T22:46:02","date_gmt":"2020-05-27T17:16:02","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=13761"},"modified":"2021-06-04T12:44:17","modified_gmt":"2021-06-04T07:14:17","slug":"how-pigeon-co-made-the-coronavirus-cry-and-raised-money","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/how-pigeon-co-made-the-coronavirus-cry-and-raised-money\/","title":{"rendered":"Pigeon &#038; Co &#8211; The Artist Duo Making Crying Corona Tees to Raise Money"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">What do pigeons and coronavirus have in common? <\/span><b>The Cryona Campaign.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Founded by college buddies Saurabh Malhotra and Vipin Babu, Pigeon &amp; Co. is a design studio that gets its name from the founders&#8217; shared love for pigeons. The studio collaborates with different brands to breathe life into creative projects. Their style is quirky, funny, inspired by pop-culture, and of course, pigeons.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s no surprise their fundraisers are creative too.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We got in touch with the creators of <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/pigeonandco.com\/\"><span style=\"color: #0000ff;\">Pigeon &amp; Co<\/span><\/a> .<\/span><span style=\"font-weight: 400;\">to learn about their collaborations and their latest \u2018Cryona\u2019 donation Campaign.\u00a0<\/span><\/p>\n<figure id=\"attachment_13765\" aria-describedby=\"caption-attachment-13765\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-large wp-image-13765\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/05\/Pigeon-founders-1024x683.jpg\" alt=\"Pigeon &amp; Co founders \" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/05\/Pigeon-founders-1024x683.jpg 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/05\/Pigeon-founders-300x200.jpg 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/05\/Pigeon-founders-768x512.jpg 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/05\/Pigeon-founders-380x253.jpg 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/05\/Pigeon-founders-800x533.jpg 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/05\/Pigeon-founders-1160x773.jpg 1160w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/05\/Pigeon-founders.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-13765\" class=\"wp-caption-text\">Founders Saurabh Malhotra and Vipin Babu<\/figcaption><\/figure>\n<h3><b>\u2018Cryona\u2019 &#8211; The Crying Corona<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Since the lockdown started, many businesses have set up fundraising campaigns to help those in need. But Pigeon &amp; Co, true to their name, flew in a different direction.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vipin and Saurabh took a light-hearted approach to their campaign with Goonj that is helping raise funds for people struggling with basic needs.<\/span><\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/B_nIIKGJxGW\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"12\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/B_nIIKGJxGW\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<p><\/a> <\/p>\n<p style=\" margin:8px 0 0 0; padding:0 4px;\"> <a href=\"https:\/\/www.instagram.com\/p\/B_nIIKGJxGW\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;\" target=\"_blank\">Hello Again,  We are doing a fundraiser for Goonj, to help them with their relief work for people severely affected by the current lockdown. As a part of the fundraiser, we are selling block-printed &#39;CRYONA&#39; T-shirts, with net proceeds from the sale to be donated to Goonj. We look forward to your contribution and would love for you to share this with your loved and unloved ones \ud83d\ude42 . . Each T-shirt is individually block printed with one or more Cryonas, in collaboration with the lovely @poorvaroid . The T-shirts are 100% cotton, super comfy tees from @thegluaffair  Link to buy it in bio. \u2014\u2014\u2014 Answers to your questions: \ud83e\uddc3\ud83e\uddc3\ud83e\uddc3 Where does my money go? Net proceeds from the Cryona T-shirt will go towards supporting Goonj\u2019s relief work for people struggling for basics in the time of Covid. To know more, check out www.goonj.org \u2014\u2014\u2014 How much of my money reaches Goonj? After subtracting all third party costs, which include T-shirt sourcing, shipping, GST, Taxes, Instamojo fee and packaging fee, an amount of Rs. 500\/T-shirt would be donated to Goonj. \u2014\u2014\u2014 What\u2019s my Cryona T-shirt made of? All T-shirts are pre-washed 100% cotton, available in S, M, L and XL sizes. \u2014\u2014\u2014 When will my Cryona t-shirt reach me?  We will only be able to ship them once shipping normalises(and that could mean a month or more). We will notify you a week prior to shipping. \u2014\u2014\u2014 Can I return, exchange or get a refund for my T-shirt? No. Unless you receive a damaged product. \u2014\u2014\u2014 Song credits: Ramakadha Gaanalayam &#8211; Bharatham (1991) #covidrelief #goonj #fundraising #cryona #corona #mouthofpigeon #pigeonandco #artistsagainstcorona<\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">A post shared by <a href=\"https:\/\/www.instagram.com\/mouthofpigeon\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;\" target=\"_blank\"> Pigeon &amp; Co.<\/a> (@mouthofpigeon) on <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2020-04-30T16:15:28+00:00\">Apr 30, 2020 at 9:15am PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe are lucky we don\u2019t have to worry about essentials like food or medicines. As artists and communication professionals, we wanted to help raise funds for people that are a lot more vulnerable to the crisis.\u00a0 This led to our fundraiser campaign called \u2018Cryona\u2019 (short for crying corona).\u201d &#8211; Saurabh told us in an email conversation.\u00a0<\/span><\/p>\n<h5><b>How do you contribute to the campaign?\u00a0<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">Simply buy their specially curated \u2019Cryona\u2019 t-shirts and tote bags with block printed \u2018Cryonas\u2019, and the net proceeds from the sale will be donated to Goonj.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe feel that beyond a point, tearjerker campaigns reach a blind spot, instead an idea that is fun builds a case for hope and has a better impact.\u201d &#8211; Saurabh explained.<\/span><\/p>\n<h5><b>How do the donations work?\u00a0<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">After subtracting all third party costs, which include T-shirt sourcing, shipping, GST, Taxes, Instamojo fee and packaging fee, an amount of Rs. 500 per T-shirt is donated to Goonj.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h5 style=\"text-align: center;\">Contribute to Cryona right here &#8211;\u00a0 <a href=\"https:\/\/www.instamojo.com\/pigeonandco\"><span style=\"color: #0000ff;\">Pigeonandco online store<\/span><\/a><\/h5>\n<blockquote><p><b>\u201cWe saw quite a few people in the creative community using Instamojo and were impressed by the ease and speed at which one could set this up. We used it sometime last year when we put a few of our prints on sale. With the urgency of the ongoing Corona crisis, we saw this as the fastest way to set up the \u2018Cryona\u2019 fundraiser. We\u2019ve played around with the instant transfer feature once, and look forward to using it again whenever we need quick funds at our disposal.\u201d &#8211; Saurabh\u00a0<\/b><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">The artistic duo is now working towards building their <a href=\"https:\/\/www.instamojo.com\/online-store\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=online_store\" target=\"_blank\" rel=\"noopener\">free online store<\/a> on Instamojo and their first line of products.\u00a0<\/span><\/p>\n<h2><b>Supporting artists, campaigns, and other small businesses &#8211;<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Pigeon &amp; Co. sought the help of multiple artists and brands to join them in creating the Cryona tees! They collaborated with multiple artists on different products (Poorva Shingre, Pranjal Kalia, Prabhleen Kaur, The Glu Affair and Sayitwithapin.)\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe feel collaborations are key to the idea of extending the reach of our ideas beyond our practice and limitations. We really look forward to more of these in the coming future!\u201d &#8211; Saurabh told us.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pigeon &amp; Co. are currently working on a super-fun range of party tissues for a tissue brand. The designer duo is also working on a range of wooden toys with <\/span><a href=\"http:\/\/www.studiochisel.com\/\"><span style=\"font-weight: 400;\">Studio Chisel.<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>Here&#8217;s a peek into their video collaboration with Tajdar Junaid for the song &#8216; Ekta Golpo&#8217;<\/p>\n<div class=\"cs-embed cs-embed-responsive\"><iframe loading=\"lazy\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/_rgljeIJgtw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<h2><b>Pigeons? Really?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">When the two artists-turned-entrepreneurs decided to start an art &amp; design studio, they needed to close in on a name. Vipin and Saurabh were looking for a window of opportunity to get the perfect name when they found it on their window!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cAs most naming exercises go, we looked for things that were common between the two of us to reach a name both of us could relate to. We realised that the only thing common through all our time together were pigeons living by the window; literally through every house\/hostel\/office, we&#8217;ve been in. We decided to honour this coincidence and decided to name the studio after Pigeons, and we became the \u2018Co.\u2019\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides Pigeons are funny, and stubborn. So it was a no-brainer match for us.\u201d &#8211; Saurabh revealed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vipin and Saurabh took their love for humour and design to not just set up their own business &#8211; but also to help other businesses and artists flourish.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can too! Contribute to the Cryona Campaign or start your own on Instamojo.<\/span><\/p>\n<hr \/>\n<p style=\"text-align: center;\"><a class=\"mb-button mb-style-flat mb-size-default mb-corners-default mb-text-style-default \" style=\"background-color: #4e4e91;\" href=\"https:\/\/www.instamojo.com\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=home_page\" target=\"_blank\" rel=\"noopener\">SET UP YOUR ONLINE BUSINESS ON INSTAMOJO<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"What do pigeons and coronavirus have in common? The Cryona Campaign. Founded by college buddies Saurabh Malhotra and&hellip;\n","protected":false},"author":6,"featured_media":13769,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[2370,103,3356,3355],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pigeon &amp; Co - The Artist Duo Making Crying Corona Tees to Raise Money<\/title>\n<meta name=\"description\" content=\"Pigeon &amp; Co. believe business can be fun - through the power of memes and a solid sense of humour. 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