JustLikeNew \u2019s nomenclature speaks volumes of its business model – an e-commerce platform, it aims to\u00a0revolutionize\u00a0the electronics after-sales service and refurbished goods industry in India. XLRI Jamshedpur alumni Ajit Panigrahi and Rahul Agarwal began the portal in 2014 when Panigrahi ran from pillar to post to get his mobile screen repaired. \u201cWe launched operations ten months ago and have received tremendous response from our early adopters.\u00a0For the first time ever in this category, we have\u00a0productized over 5000+ repair services and are operational in Bangalore and Hyderabad,\u201d says Panigrahi.<\/p>\n
What JustLikeNew.in did was package a service as a product, by\u00a0pre-defining all the service delivery elements like the price, timeline, features, service terms etc in the portal. This brought in service standards and transparency to the highly unorganized service, repair and refurbish industries in the country. Panigrahi adds, \u201cWhat we\u2019re doing is basically reducing the variability involved with availing a service. So a customer buys the service as if s\/he is actually buying a product.\u201d They process hundreds of orders a month currently, having tie-ups with official suppliers of gadgets and parts. And customers are thrilled. \u201cFree pick up and drop, one day service, standby phone and all this for a nominal price,\u201d says Milan Singhal, a customer from Bangalore.<\/p>\n
And to facilitate this, they needed\u00a0a fast and secure payment platform for customers to pay for their desired service. \u201cWe wanted a trusted payment processor, one that supports multiple banks. And of course, the TDR should be reasonable,\u201d continued Panigrahi, \u201cThe nature of our business is such that customers prefer paying post repair, after inspecting the device. We were dealing with cash transactions that were becoming a nuisance, and\u00a0emailing links through Instamojo helped us move to a hassle-free, transparent and secure payment solution.\u201d<\/p>\n