\u201cThere is no such thing as bad publicity\u201d <\/b><\/p>\n
But what do you do when you make a marketing mistake during a pandemic? A crisis is a litmus test for all entrepreneurs to pull up their socks and think strategically.<\/p>\n
Often, this means leaving the marketing to rot in a corner. It is not a priority during a pandemic, is it?<\/p>\n
And that is your first mistake.<\/p>\n
Marketing\u2019s sole purpose is not to sell. In every way, marketing is the gateway between your business and the world i.e your customers, clients and competitors.<\/p>\n
So, even during a pandemic, do not skip out on marketing campaigns. All you need to do is avoid these common marketing mistakes.<\/p>\n
Your customers are now more divided than ever. There will be a section of people who do not want any sales offers, cold emails or social media posts.<\/p>\n
There will be another group of audience who are looking towards informational marketing, like webinars, ebooks, expert tips via carousel posts\/short video content. It is important to understand what your customer needs at a time like this and fuse that into your marketing strategy.<\/p>\n
For example, a good way to know what your customers need to hear is by asking them yourselves. If you have a social media account, ask your customers what they need advice or help with.<\/p>\n
An ad I came across recently, highlights this point. Ikea, a company that sells furniture and home decor, used the lockdown as an opportunity to market to their customers about the pleasures of staying indoors. They cleverly pivoted their marketing campaigns to highlight the joys of being home, whilst also being safe indoors.<\/p>\n