{"id":14715,"date":"2020-09-16T23:39:41","date_gmt":"2020-09-16T18:09:41","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=14715"},"modified":"2023-05-18T13:33:05","modified_gmt":"2023-05-18T08:03:05","slug":"how-to-sell-clothes-online","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/how-to-sell-clothes-online\/","title":{"rendered":"How to sell clothes online in India: With LIVE examples"},"content":{"rendered":"<p class=\"p3\">Do you have what it takes to be the next Masaba Gupta? No, don\u2019t worry, you do not need a degree in fashion design to sell clothes online in India, but you do need to go about it smart!<\/p>\n<p class=\"p3\">In this short guide, we will cover everything you need to know on how to start a successful online clothing store, gain customers and find the right platform. Let&#8217;s begin!<\/p>\n<h2 class=\"p3\"><strong>Selling clothes online: How to get started<\/strong><\/h2>\n<p class=\"p3\">Clothes are one of the most popular categories in online shopping. Since 2014, clothes have counted for over 14% of the net online retail market, right behind electronic.<\/p>\n<p class=\"p3\"><strong>So, if you wish to sell clothes, here\u2019s how you can start.<\/strong><\/p>\n<ol class=\"ol1\">\n<li class=\"li3\">Choose what line of fashion\/clothing you want to sell<\/li>\n<li class=\"li3\">Source raw materials, equipment, and estimated production cost per product<\/li>\n<li class=\"li3\">Find a label printing agency<\/li>\n<li class=\"li3\">Set up social media account(s)<\/li>\n<li class=\"li3\">Create\/join WhatsApp groups<\/li>\n<li class=\"li3\">Set up an online store or\/and a website<\/li>\n<li class=\"li3\">Find a logistics partner<\/li>\n<li class=\"li3\">Keep a strong customer retention strategy ready.<\/li>\n<\/ol>\n<p class=\"p3\">Before you set up a business, you need to know what kind of clothes you plan to sell. To help you with that, draft up a business plan. Here are <a href=\"https:\/\/www.instamojo.com\/blog\/top-business-plan-templates-you-need-to-get-started\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=business_plan_templates\" target=\"_blank\" rel=\"noopener\">5 business plan templates<\/a> to help you get started.<\/p>\n<h2 class=\"p3\"><strong>Use social media to sell clothes online<\/strong><\/h2>\n<p class=\"p3\">Social media is a world on its own. For anyone selling clothes, it is a goldmine of information, but a cramped market of competition too. But you need to start somewhere.<\/p>\n<p class=\"p3\">Social media has several benefits for business owners. By starting your online clothing store on Instagram or Facebook, you can:<\/p>\n<ol class=\"ol1\">\n<li class=\"li3\">Scope your ideal customer base based on messages, DMs. Likes, shares and comments.<\/li>\n<li class=\"li3\">Drive traffic to your websites once you set it up and link.<\/li>\n<li class=\"li3\">Have access to customer insights, and engagement.<\/li>\n<li class=\"li3\">Allow cross-brand promotion seamlessly.<\/li>\n<\/ol>\n<div class=\"cs-embed cs-embed-responsive\"><iframe loading=\"lazy\" title=\"How to connect social media to Instamojo online store || Connect with customers on social media\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/7NXtyOGrtgE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<h4 class=\"p3\"><strong>Top 4 social media platforms you can use to sell clothes<\/strong><\/h4>\n<p class=\"p3\"><strong>(I) Instagram<\/strong> &#8211; If you are selling clothes for young adults, or teenagers, Instagram is a good place to start. This platform relies a lot on visual imagery, which we will discuss in later chapters.<\/p>\n<figure id=\"attachment_24568\" aria-describedby=\"caption-attachment-24568\" style=\"width: 798px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.instagram.com\/happiecurves\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"wp-image-24568 size-large\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/09\/Happie-Curves-798x1024.png\" alt=\"\" width=\"798\" height=\"1024\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/09\/Happie-Curves-798x1024.png 798w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/09\/Happie-Curves-234x300.png 234w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/09\/Happie-Curves-768x986.png 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/09\/Happie-Curves-380x488.png 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/09\/Happie-Curves-800x1027.png 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/09\/Happie-Curves.png 986w\" sizes=\"(max-width: 798px) 100vw, 798px\" \/><\/a><figcaption id=\"caption-attachment-24568\" class=\"wp-caption-text\">Instamojo online store: Happie Curves<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p class=\"p3\"><strong>(II) Pinterest<\/strong> &#8211; Yes, Pinterest. This valuable tool provides options for you to link to your online store and is a great networking platform for men and women between 20-60 years old.<\/p>\n<p class=\"p3\"><strong>(III) Youtube<\/strong> &#8211; <a href=\"https:\/\/www.instamojo.com\/blog\/how-to-sell-on-youtube\/\" target=\"_blank\" rel=\"noopener\">How do you sell clothes on Youtube?<\/a> LINKS! And of course, use your creativity! You can style your own clothes, you can publish videos and promotional content on Youtube about your brand. The platform is accessed by over 5 million people daily, so, use it to your benefit.<\/p>\n<p class=\"p3\"><strong>(IV)Facebook<\/strong> &#8211; For men and women of all ages. The platform has several options for you to showcase your products, and SELL them yourself.<\/p>\n<figure id=\"attachment_24567\" aria-describedby=\"caption-attachment-24567\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.facebook.com\/kurtitale\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"wp-image-24567 size-large\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/09\/Kurti-Tales-_-Facebook-2-1024x995.png\" alt=\"\" width=\"1024\" height=\"995\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/09\/Kurti-Tales-_-Facebook-2-1024x995.png 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/09\/Kurti-Tales-_-Facebook-2-300x292.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/09\/Kurti-Tales-_-Facebook-2-768x746.png 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/09\/Kurti-Tales-_-Facebook-2-380x369.png 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/09\/Kurti-Tales-_-Facebook-2-800x778.png 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/09\/Kurti-Tales-_-Facebook-2.png 1068w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption id=\"caption-attachment-24567\" class=\"wp-caption-text\">Instamojo online stores: Kurti Tales<\/figcaption><\/figure>\n<blockquote><p>Also read: <a href=\"https:\/\/www.instamojo.com\/blog\/how-to-effectively-use-social-media-to-launch-your-business-successfully\/\">How to effectively use social media to launch your business successfully\u00a0<\/a><\/p><\/blockquote>\n<h4><strong>How Sangeetha Rajesh sells sarees via Facebook<\/strong><\/h4>\n<p class=\"p3\">In fact, here\u2019s how Sangeetha Rajesh, founder of Sangeetha Kalamkari Studio built a \u20b950 Lakh+ Business selling sarees on FB LIVE!<\/p>\n<p class=\"p3\">Sangeetha is one of many enterprising Indian entrepreneurs out there who are making a difference with the way they do business. Facebook is the everyday mans\u2019 go-to social media platform. You may not like to use it, but it is valuable for your brand.<\/p>\n<p class=\"p3\">On the Sangeetha Kalamkari Studio LIVE Facebook show, Sangeetha shows her viewers beautiful sarees and gives her audience a LIVE demo. Check out her <span style=\"color: #000080;\"><a href=\"https:\/\/www.facebook.com\/sangeethasonline\/\" target=\"_blank\" rel=\"noopener\">FB videos here<\/a>.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?height=476&amp;href=https%3A%2F%2Fwww.facebook.com%2Fsangeethasonline%2Fvideos%2F134367289460332%2F&amp;show_text=false&amp;width=267&amp;t=0\" width=\"267\" height=\"476\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p3\">Soon after, bids start coming in. On a show, quote, and fastest-finger-first basis, the sarees start selling like hotcakes.<\/p>\n<h5 class=\"p3\">In a matter of 2 hours, Sangeetha sells 100+ sarees to over 80,000 viewers on Facebook LIVE video. The sarees range from \u20b95000 to \u20b930,000.<\/h5>\n<p class=\"p3\">Social media marketing is not as tough as it looks. Do a little reading in your free time with our ebook, proofread by expert social media marketers.<\/p>\n<p class=\"p3\" style=\"text-align: center;\"><span style=\"color: #333399;\"><strong><a style=\"color: #333399;\" href=\"https:\/\/www.instamojo.com\/instamojoebooks\/ebook-the-essential-guide-to-selling-on-soci\/?ref=store\" target=\"_blank\" rel=\"noopener\">Download your social media marketing ebook here.<\/a><\/strong><\/span><\/p>\n<h2 class=\"p3\"><strong>Create a story for your brand<\/strong><\/h2>\n<p class=\"p3\">Before you create a social media presence, bring out your whiteboard and write your brand story.<span class=\"Apple-converted-space\">\u00a0 <\/span>Why are you selling clothes? Do you think your brand can make a difference? How do you plan to sell a story?<\/p>\n<p>When you <a href=\"https:\/\/www.instamojo.com\/blog\/how-to-write-about-us-page-for-ecommerce-website\/\" target=\"_blank\" rel=\"noopener\">write the About Us page for your eCommerce website<\/a>, you can include your brand story.<\/p>\n<p class=\"p3\">Here\u2019s where you leverage the power of storytelling. It is important when you make a sale. Believe us. Once you draft the business plan and lay out your brand persona, tell a story.<\/p>\n<blockquote>\n<p class=\"p3\">&#8221; Figure out what you have to say to your customers. Ask yourself all the questions first. Do not become a copycat entrepreneur. Just share your own personal story. No one will listen to you immediately. It takes time to find your brand voice, and soon you will understand your business ecosystem. &#8221; &#8211;\u00a0<span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/www.instamojo.com\/instamojoebooks\/ebook-the-power-of-branding-and-storytelling\/?ref=store\" target=\"_blank\" rel=\"noopener\">Arvindh Sundar<\/a><\/span>, Branding coach and mentor on storytelling<\/p>\n<\/blockquote>\n<p class=\"p3\">For example, the Suta sisters, Sujata and Taniya Biswas, who sell handwoven sarees online, which over <strong>1 million other businesses do<\/strong>. However, the Suta sisters did things differently. They told a story about their brand.<\/p>\n<p class=\"p3\">They associated every piece of clothing they sold with a rich backstory of their hometown, their memories, nostalgia and their personal style too! Now, Suta sarees has over 270K followers on Instagram and a strong customer base! Why? People believe their stories.<\/p>\n<div class=\"cs-embed cs-embed-responsive\"><iframe loading=\"lazy\" title=\"SUTA story by Su &amp; Ta\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/1ZZ0Ef4Lbr4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<p><strong>Related read:\u00a0<a href=\"https:\/\/www.instamojo.com\/blog\/branding-for-small-business\/\" target=\"_blank\" rel=\"noopener\">How to build a brand for your small business: Tips and practical examples<\/a><\/strong><\/p>\n<h2 class=\"p3\"><strong>Use high-quality images to sell clothes online<\/strong><\/h2>\n<p>Images today, carry a lot of importance, especially if you are starting out on social media. Clothes are not just something you wear anymore.<\/p>\n<p>It is a <a href=\"https:\/\/www.instamojo.com\/blog\/branding-for-small-business\/\" target=\"_blank\" rel=\"noopener\">brand identity factor<\/a> for your customer too. When you sell clothes online, customers need to believe in quality. Here are some tips to step up your images:<\/p>\n<p><strong>Step #1 &#8211; Design &#8216;fashion-forward&#8217; websites. Add large, expressive photos of your products\u00a0<\/strong><\/p>\n<div style=\"width: 1200px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-14715-1\" width=\"1200\" height=\"675\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/09\/Untitled-design-1.mp4?_=1\" \/><a href=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/09\/Untitled-design-1.mp4\">https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/09\/Untitled-design-1.mp4<\/a><\/video><\/div>\n<p><strong>Step #2 &#8211;<a href=\"https:\/\/www.instamojo.com\/blog\/ecommerce-photography\/\" target=\"_blank\" rel=\"noopener\"> Click photos that give a personality<\/a> to your brand. If you are selling warm, comfortable home wear, take photos of models at home wearing your designs and clothes.<\/strong><\/p>\n<figure id=\"attachment_14727\" aria-describedby=\"caption-attachment-14727\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/officialshibui.com\/\" rel=\"attachment wp-att-14727\"><img loading=\"lazy\" class=\"wp-image-14727 size-large\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/09\/shibui-1024x1024.jpg\" alt=\"shibui\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/09\/shibui-1024x1024.jpg 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/09\/shibui-150x150.jpg 150w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/09\/shibui-300x300.jpg 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/09\/shibui-768x768.jpg 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/09\/shibui-80x80.jpg 80w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/09\/shibui-380x380.jpg 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/09\/shibui-800x800.jpg 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/09\/shibui-1160x1160.jpg 1160w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/09\/shibui.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption id=\"caption-attachment-14727\" class=\"wp-caption-text\"><a href=\"https:\/\/officialshibui.com\/\" target=\"_blank\" rel=\"noopener\">Shibui<\/a> &#8211; a brand that uses eco-friendly clothing, takes photos in warm tones, to show the natural colours of their textiles.<\/figcaption><\/figure>\n<p><strong>Step #3 &#8211; Upload images of your customers wearing your clothes<\/strong><\/p>\n<p>Want to keep your customers happy when you sell clothes online? Feature them! Show off your customers wearing your clothes to the world!<\/p>\n<h2><strong>Attract customers to your online clothing store<\/strong><\/h2>\n<p class=\"p3\">Stand out.<\/p>\n<p class=\"p3\">Like we said before, over 1 million other businesses out there plan to do what you do. How do you stand out? Your story? Social media? Your cool new website? Yes, but also, your message. Give back to society with your business.<\/p>\n<p class=\"p3\">For example &#8211; <span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/pahartah.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Pahartah<\/a> <\/span>sells natural clothing with a strong environmental message. Their clothes look simplistic, minimal and breathable. Pahartah&#8217;s founder Sakshi Khanna, the brains got fascinated with the art of natural dyeing and sustainable clothing, in fact, her daily involvement in the practice helped Pahartah become a reality.<\/p>\n<p>And this reflects a lot in their branding and marketing.<\/p>\n<blockquote><p>\u201cThe fashion industry is the second largest contributor to pollution in the world. With the growth of fashion industry and shoppers, we are exposed to more chemicals than before. Products created through the chemical process are causing more harm to the maker, wearer and our planet. \u201d \u2013 Sagar<\/p><\/blockquote>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/B60rtDWpWrh\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/B60rtDWpWrh\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/B60rtDWpWrh\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by \u092a\u093e\u0939\u0930\u0924\u0903 (@pahartah)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<h5><strong>How Pahartah sells conscious clothing and raises awareness:<\/strong><\/h5>\n<ol>\n<li>The siblings employ women from rural areas to help them in the dyeing and weaving process.<\/li>\n<li>Sakshi is constantly in touch with weavers all over the country to understand and practice eco-friendly forms of making their products.<\/li>\n<li>For every product, customers buy, Pahartah plants a tree in their name i. e giving back to nature.<\/li>\n<\/ol>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CEBOCb1pvVg\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CEBOCb1pvVg\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CEBOCb1pvVg\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by \u092a\u093e\u0939\u0930\u0924\u0903 (@pahartah)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<h2 class=\"p3\"><strong>Find a logistics partner for your orders\u00a0<\/strong><\/h2>\n<p>Estimate how many orders you wish to take. This is dependent on your business model. According to an article by <span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/blog.storeya.com\/2018\/02\/successful-online-clothing-business\/\" target=\"_blank\" rel=\"noopener nofollow\">storeya.com<\/a><\/span>, your business model can be:<\/p>\n<ul>\n<li>Print-on-demand<\/li>\n<li>Custom cut-and-sew<\/li>\n<li>Private label<\/li>\n<li>Dropshipping<\/li>\n<\/ul>\n<p>You can collect orders via your website or online store. Once you do, <a href=\"https:\/\/www.instamojo.com\/ecommerce-shipping\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=shipping\">find a shipping partner<\/a> and approach them for a contractual deal, if orders are recurrent.<\/p>\n<p><strong>Packaging<\/strong> &#8211; Pack your clothes for shipping in sturdy packaging that does not impact the material inside. Ensure your shipping partner seals the product safely before packing.<\/p>\n<figure id=\"attachment_14733\" aria-describedby=\"caption-attachment-14733\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.instamojo.com\/blog\/how-to-sell-apparel-online-in-india-with-live-examples\/packaging-pahartah\/\" rel=\"attachment wp-att-14733\"><img loading=\"lazy\" class=\"size-large wp-image-14733\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/09\/packaging-pahartah--1024x768.jpg\" alt=\"packaging pahartah\" width=\"1024\" height=\"768\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/09\/packaging-pahartah--1024x768.jpg 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/09\/packaging-pahartah--300x225.jpg 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/09\/packaging-pahartah--768x576.jpg 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/09\/packaging-pahartah--380x285.jpg 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/09\/packaging-pahartah--800x600.jpg 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/09\/packaging-pahartah--1160x870.jpg 1160w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/09\/packaging-pahartah-.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption id=\"caption-attachment-14733\" class=\"wp-caption-text\">Pahartah makes use of sustainable packaging to ship their products across the globe<\/figcaption><\/figure>\n<p>When you sign up for online platforms like Instamojo or tie up with an online shipping platform like DTDC or Delhivery, you get to track the package until it reaches your customer&#8217;s doorstep.<\/p>\n<p>Instamojo offers flexible <a href=\"https:\/\/www.instamojo.com\/blog\/mojoxpress-ecommerce-shipping\/\" target=\"_blank\" rel=\"noopener\">shipping partners<\/a> for your online business.<\/p>\n<h2><strong>Use Instamojo to start your own online clothing store<\/strong><\/h2>\n<p>This is almost pivotal to setting up an online clothing business. You need an <a href=\"https:\/\/www.instamojo.com\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=home_page\" target=\"_blank\" rel=\"noopener\">eCommerce platform<\/a> that can help take care of 3 of the 5 steps above. When you look for an online store or website portal, you need to factor in &#8211;<\/p>\n<p class=\"p1\"><b>Your current market<\/b>\u00a0&#8211; these are your potential shoppers and existing shoppers. Do they want an online store? If yes, what do they want exactly?<\/p>\n<p class=\"p1\"><b>Products<\/b> &#8211; What you plan to sell, upload and ship.<\/p>\n<p class=\"p1\"><b>Competitors &#8211;<\/b> You are running a business, not an NGO. There will be competition and you need to keep track of where they are selling their clothes.<\/p>\n<p class=\"p1\"><b>Brand identity<\/b> &#8211; How should customers view your brand<\/p>\n<p>We considered these factors when so that you have smooth sailing as you <a href=\"https:\/\/www.instamojo.com\/online-store\/sell-clothes-online\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=sell_clothes\" target=\"_blank\" rel=\"noopener\">set up an online store for free<\/a> on Instamojo.<\/p>\n<figure id=\"attachment_14740\" aria-describedby=\"caption-attachment-14740\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.instamojo.com\/blog\/how-to-sell-apparel-online-in-india-with-live-examples\/screenshot-2020-09-16-at-11-40-36-pm\/\" rel=\"attachment wp-att-14740\"><img loading=\"lazy\" class=\"size-large wp-image-14740\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-16-at-11.40.36-PM-1024x581.png\" alt=\"Shibui online store Instamojo \" width=\"1024\" height=\"581\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-16-at-11.40.36-PM-1024x581.png 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-16-at-11.40.36-PM-300x170.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-16-at-11.40.36-PM-768x436.png 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-16-at-11.40.36-PM-380x216.png 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-16-at-11.40.36-PM-800x454.png 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-16-at-11.40.36-PM-1160x658.png 1160w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-16-at-11.40.36-PM.png 1295w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption id=\"caption-attachment-14740\" class=\"wp-caption-text\">The Shibui online store Instamojo<\/figcaption><\/figure>\n<h3><strong>Why should you sell clothes online from your Instamojo store?<\/strong><\/h3>\n<ol>\n<li>Online payment systems &#8211; this gives your customers options to pay you online using any mode (credit\/debit card, UPI, digital wallets or net banking)<\/li>\n<li>In-built marketing and lead generation apps.<\/li>\n<li>SMS and email campaigns to reach out to more customers<\/li>\n<li>Manage and customise your online store with over 30+ themes, custom domains and mailbox<\/li>\n<li>Use wholesale and referral discounts and\u00a0SEO marketing tools for campaigns<\/li>\n<li>Domain and emails<\/li>\n<li>A wide option of trusted shipping partners to choose from<\/li>\n<\/ol>\n<p><strong>Check out this short video on how to create your own Instamojo store easily.<\/strong><\/p>\n<div class=\"cs-embed cs-embed-responsive\"><iframe loading=\"lazy\" title=\"How to set up a free online store on Instamojo for small businesses\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/Z9yiIc7X9Wg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<p>Start your own clothing store and grow your business to heights. You will find everything you need to start and scale on Instamojo. Create your <a href=\"https:\/\/www.instamojo.com\/online-store\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=online_store\" target=\"_blank\" rel=\"noopener\">free online store<\/a> now!<\/p>\n<hr \/>\n<p style=\"text-align: center;\"><a class=\"mb-button mb-style-flat mb-size-default mb-corners-default mb-text-style-default \" style=\"background-color: #2b2b81;\" href=\"https:\/\/www.instamojo.com\/online-store\/sell-clothes-online\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=sell_clothes\" target=\"_blank\" rel=\"noopener\">Start an online clothing store<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Do you have what it takes to be the next Masaba Gupta? No, don\u2019t worry, you do not&hellip;\n","protected":false},"author":6,"featured_media":25241,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5322],"tags":[2370,4137,3856,3855,3829,3833,958,3857,5173,3834,3858,3830,3656],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Sell Clothes Online In India - With LIVE Examples<\/title>\n<meta name=\"description\" content=\"The Indian textile industry is one of the largest online shopping platforms in the world. 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