{"id":14921,"date":"2020-09-30T19:23:15","date_gmt":"2020-09-30T13:53:15","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=14921"},"modified":"2023-11-06T19:02:56","modified_gmt":"2023-11-06T13:32:56","slug":"how-to-start-podcast","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/how-to-start-podcast\/","title":{"rendered":"How to start a podcast – with live examples, tools & tips from experts"},"content":{"rendered":"

An exciting, interesting, and profitable way to make money is to start a podcast. Your podcast may be a hobby, a side gig, or an immediate business, depending on your goals.<\/span><\/p>\n

Over half of India\u2019s population listens to music and streams of video content. But there is a new wave of online listening activity brewing and popping up on playlists – podcasts.<\/p>\n

As per Statista’s data, there were 383.7 million internet users who tuned into podcasts in 2021, and this number has expanded to 464.7 million in 2023. It is projected that the global podcast audience will further increase to 504.9 million by 2024, representing approximately 23.5% of all internet users.<\/strong><\/p>\n

With the entry of platforms like Spotify India, and an increase in podcasts by celebrities and stand up artists post lockdown, podcasts could become the next big audio-streaming source in India after music.<\/p>\n

What is a podcast?<\/strong><\/h2>\n

If you are new to the field of podcasts, here\u2019s what you need to know. Here\u2019s how we define a podcast:<\/p>\n

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  1. You set up a topic of discussion and contact a guest speaker to shed light on the topic.<\/li>\n
  2. You prepare a script, set a date for the discussion.<\/li>\n
  3. Set up audio requirements to ensure excellent sound quality during the session.<\/li>\n
  4. On the day of the session, you record the entire conversation.<\/li>\n
  5. Before uploading it on a platform, you edit, trim and refine the entire session.<\/li>\n
  6. You upload the final digital audio file on a platform for audiences to listen.<\/li>\n<\/ol>\n

    You just recorded and uploaded your first podcast! Now, let us convince you WHY you need to podcast for your business.<\/p>\n

    Why should small businesses use podcast?<\/strong><\/h2>\n

    Have you ever been a person who thought that a certain topic has to reach a larger number of audience? Could be awareness on how to start a new small business, mental health, socio-political issue or any present day experiences with audience so that they can connect to you.<\/p>\n

    \n

    Did you know that podcasting is set to increase by 40-45% by listener base in India?<\/p>\n<\/blockquote>\n

    Think of it this way – you are catering to an audience who treasured the radio at one point in time. All you need to do is know how to have a conversation with your audience through this platform.<\/p>\n

    \n

    \u201c Despite being a new concept in India, the podcast industry has successfully marked its presence in countries like the United States. Entrepreneurs that are willing to establish their career in the Indian podcast segment primarily needs to design a proper business model that could make sense in this market.\u201d – Amit Doshi, Founder of IVM Podcasts, for Entrepreneur Magazine.<\/p>\n<\/blockquote>\n

    People had access to OTT platforms during the pandemic, not only to watch movies, series, or for any other purpose, but also to listen to podcasts, which saw a number of growths. <\/span><\/p>\n

    It didn’t particularly have to be related to awareness but had also various topics debates, conversations with entrepreneurs, artists, celebrities, and politicians which helped audience be engaged to it.\u00a0<\/span><\/p>\n

    The introduction of podcasts in music platforms<\/strong><\/h3>\n

    Platforms like Gaana, Apple Music, Spotify and Google Play Store, JioSaavn, and Airtel\u2019s Wynk music are betting on podcasts becoming the next big thing in India – and want brands to pitch in!<\/p>\n

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    \u201cWe have seen a niche segment of our users who are very regular listeners of podcasts and this number although pretty small in the percentage of our user base is seeing continued growth,\u201d Prashan Agarwal, CEO Gaana for Hubhopper<\/p>\n<\/blockquote>\n

    \"How<\/a>
    Image Credit Scroll.in<\/figcaption><\/figure>\n

    Reaching out to a vernacular audience base<\/strong><\/h3>\n

    Small businesses need not resort to English to record podcasts and tech out to their audience.<\/p>\n

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    • Khabri<\/strong> – a digital audio platform for vernacular content is seeing a rise with listeners.<\/li>\n
    • Headfone<\/strong> is another audio platform that encourages users to listen to short stories, talk shows, all in regional languages. Take a look at their Youtube channel here.<\/li>\n<\/ul>\n