{"id":1500,"date":"2015-10-06T17:46:11","date_gmt":"2015-10-06T12:16:11","guid":{"rendered":"http:\/\/blog.instamojo.com\/?p=1500"},"modified":"2021-06-06T21:34:01","modified_gmt":"2021-06-06T16:04:01","slug":"behind-the-scenes-powering-businesses-to-greater-heights","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/behind-the-scenes-powering-businesses-to-greater-heights\/","title":{"rendered":"Behind the Scenes – Powering Businesses to Greater Heights"},"content":{"rendered":"

Deep Janardhanan is the founder of the International School Of Success, an organization established for\u00a0the sole purpose\u00a0of offering quality education to entrepreneurs – not as per any textbook, but as per\u00a0experience on the field.\u00a0Check out what they do at iSchoolofSuccess<\/strong>.<\/em><\/p>\n

We\u2019re in the business of providing much-needed education and training to entrepreneurs.\u00a0Entrepreneurship as a subject is pretty vast and full of challenges. We have managed to break it up\u00a0into different streams of knowledge that can be taught in order to give the entrepreneur the\u00a0knowledge and\u00a0confidence to get started on his\/her own – and make his\/her venture successful.<\/p>\n

We\u2019re a completely virtual training academy in the sense that we offer our training courses at different venues all over Mumbai and other metros. So far we have successfully concluded three sessions of our\u00a0flagship course \u2018Setting Up Your E-commerce Business From Scratch\u2019 and a couple of digital\u00a0marketing\u00a0sessions aimed at the small entrepreneur. We are also launching a course for the development of\u00a0Android\u00a0apps in the near future.<\/p>\n

When we started this business, we were adamant on doing a couple of things right. We\u00a0give the best possible information\/knowledge to our students and back it up with free support for as\u00a0long as they need us. Also, we hire entrepreneurs themselves to\u00a0come in and do the training so as to\u00a0provide the most experienced viewpoints.<\/p>\n

When my partner and I started this business, we were taking fees by cash or NEFT.\u00a0Cash required us to be present on the spot to accept payment. Due to the inherent delay in\u00a0payment after the deal was closed on the phone, we lost quite a few customers. Some of them plain\u00a0forgot\u00a0that they were scheduled to attend our session. Some of them would feel lazy to attend on a\u00a0weekend and would\u00a0postpone their attendance to the next session. This meant we needed another way of accepting\u00a0payments\u00a0instantly over the web.<\/p>\n

One of the biggest issues with NEFT was that banks have imposed an artificial 24-hour delay in\u00a0making\u00a0transactions. Also, NEFT cannot happen outside of banking hours. Again we lost customers\u00a0due to the\u00a0delay in their ability to make payments quickly.<\/p>\n

We looked at the major payment gateway<\/a> as a way of accepting payments from customers. We found that\u00a0most of them worked on a similar basis to banks – with respect to the requirements they put forth to us.\u00a0Some of them demanded huge upfront setup fees or charged too high a commission per transaction.\u00a0Some said the Know Your Customer forms needed to be\u00a0filled and verified; which could take up to two\u00a0weeks. Others would retain our money for a longer\u00a0period before giving us our dues. A few wanted us to be a properly registered private limited company\u00a0before they would accept payments. There were those who would not take payments under a certain cut\u00a0off amount – due to which I would not be able to make smaller payments.<\/p>\n

None of this was really what I wanted to go through as a sole proprietor. I wanted\u00a0convenience for my customers and money in my account at the earliest. After a bit of hunting, I\u00a0remembered meeting Instamojo\u2019s founder at a meetup in Mumbai. I recalled\u00a0him mentioning that his startup was meant for startups that wanted to get going immediately.<\/p>\n

I browsed the Instamojo website, filled in my details and provided some basic banking information.\u00a0The form required only a few identification and banking documents, which I supplied online. And lo\u00a0and\u00a0behold, my application was approved within two hours, and I got an email saying I was ready to\u00a0accept\u00a0payments that same afternoon.<\/p>\n

Now with Instamojo, our payment receipts are instantaneous. We are even able to offer customers\u00a0different pricing depending on when they pay, group discounts, early-bird discounts etc. Our sales\u00a0efforts are rewarded by instant receipt of money as opposed to us losing out due to\u00a0memory lapses or the customer getting busy with other things. It allows the customer to be worry-free\u00a0as there is a proper proof of payment\u00a0online. Our marketing team is ecstatic that they are not bound by\u00a0completely artificial or\u00a0technological limitations.<\/p>\n

In the first session we held soon after integrating Instamojo with our site as our payments partner, we\u00a0sold over three\u00a0lakh rupees worth of tickets for our session; almost entirely over Instamojo. The best part was when\u00a0they sent the\u00a0money into our account on the third day of receiving payment.<\/p>\n

We were recently offered even more control over our dashboard and the payment acceptance process\u00a0by Instamojo. I am excited to have this extra information available to me. I can look for any issues that\u00a0customers are facing and take action to offer them alternatives. Instamojo seems to be doing\u00a0everything\u00a0possible to make it easier for us to do business.<\/p>\n

Another fun thing about Instamojo has been that they have called me more times to check after my\u00a0satisfaction than I have had reason to call them. Occasionally, they have even worked with my\u00a0customers\u00a0in helping them make a payment! Now that is what I call real customer service. In fact, I ask\u00a0my\u00a0own\u00a0employees to model our customer service after Instamojo’s.<\/p>\n

We plan to make more courses available to our customers in different fields. With Instamojo we can\u00a0offer\u00a0any fee range to any customer. I\u2019m positive that with a company like Instamojo on my side, we\u00a0can grow\u00a0this business to great heights.<\/p>\n","protected":false},"excerpt":{"rendered":"Deep Janardhanan is the founder of the International School Of Success, an organization established for\u00a0the sole purpose\u00a0of offering…\n","protected":false},"author":6,"featured_media":4505,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[398,4],"tags":[1990,1543,72,173,19,73,2448],"yoast_head":"\nBehind the Scenes - Powering Businesses to Greater Heights<\/title>\n<meta name=\"description\" content=\"Deep Janardhanan is the founder of the International School Of Success, an organization established for\u00a0the sole purpose\u00a0of offering quality education to entrepreneurs - not as per any textbook, but as per\u00a0experience on the field.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.instamojo.com\/blog\/behind-the-scenes-powering-businesses-to-greater-heights\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Behind the Scenes - 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