{"id":15005,"date":"2020-10-08T14:53:41","date_gmt":"2020-10-08T09:23:41","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=15005"},"modified":"2023-05-23T11:45:48","modified_gmt":"2023-05-23T06:15:48","slug":"how-to-drive-e-commerce-online-store-traffic-without-buying-ads","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/how-to-drive-e-commerce-online-store-traffic-without-buying-ads\/","title":{"rendered":"9 ways to drive more eCommerce store traffic without buying ads"},"content":{"rendered":"

Did you know that over 65% of your customers visit your eCommerce store and leave without buying anything or leaving an email ID?<\/p>\n

Let\u2019s end that.<\/p>\n

eCommerce traffic does not rely solely on attracting customers to your online store. It\u2019s also about their activity once they begin growing your landing page. Several startups spend more than they need to on an advertising budget – and that\u2019s mistake number one.<\/p>\n

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In this blog, we will show you:<\/p>\n

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  1. How to use content marketing to increase eCommerce store traffic<\/li>\n
  2. Use mobile marketing to drive eCommerce store traffic<\/li>\n
  3. How to run referral programs to run eCommerce store traffic<\/li>\n
  4. The Instamojo store’s LIVE chat feature<\/li>\n<\/ol>\n<\/blockquote>\n

    7 ways to drive more eCommerce store traffic without buying ads<\/strong><\/h2>\n

    We are assured that half your customers have shifted online, especially since a worldwide pandemic forced shutters down on brick and mortar stores.<\/p>\n

    Which means, it\u2019s no longer enough for eCommerce businesses to \u2018attract\u2019 customers to their store, you need to collect leads, and get them to convert.<\/p>\n

    How can you do so, without spending big bucks on paid marketing?<\/p>\n

    Hear us out.<\/p>\n

    How to use content marketing to increase eCommerce store traffic<\/strong><\/h2>\n

    According to a study by neilpatel.com<\/span>, eCommerce is growing at 23% every year, and will top at $2 billion this year alone.<\/p>\n

    \"E-commerce<\/a>
    Source: Neilpatel.com<\/figcaption><\/figure>\n

    Content marketing is a forgotten tool with startups and businesses who want to see quick results. With effective content marketing strategies, you do not simply attract customers to your site and leave them alone to buy something. You send a clear message which emphasises on how your product\/service can solve their problems!<\/em><\/p>\n

    Key to great content marketing – consistency!<\/strong><\/p>\n

    A study by DemandMetric shows that content marketing costs 62% less than traditional marketing and generates 3 times as many leads.<\/p>\n

    Here are the top content marketing strategies you can start with:<\/p>\n

      \n
    1. Blogging<\/li>\n
    2. SEO<\/li>\n
    3. Generate custom content<\/li>\n
    4. Video content<\/li>\n
    5. Guest blogging<\/li>\n
    6. Infographics<\/li>\n
    7. Ebooks and webinars<\/li>\n<\/ol>\n

      Let\u2019s explore the most popular content marketing tools to drive eCommerce store traffic.<\/p>\n

      1. Blogging<\/strong><\/h3>\n

      Let\u2019s stress the importance of blogs with an example – this blog. You, being our audience, would want to know how to get customers to find your store easily and convert on your site. Therefore, you land here and go through our blog.<\/p>\n

      Now, you do the same for your customers. Write long-form content for your customers. Content should always be written with one key motto – \u2018how will this provide value to my customers?\u201d<\/strong><\/em><\/p>\n

      Here are 3 quick tips to drive website traffic using blogs:<\/p>\n

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      1. Post regularly<\/strong>. This helps you figure out what your customers like to read. Watch out for comments, shares and feedback on your content.<\/li>\n
      2. Foster urgency<\/strong> in your short-form content. For example: \u201c Limited stock, place your orders now\u201d or \u201c Sale ends at 12:00! Only 4 more hours to go\u201d will also spur a sense of urgency for customers to purchase from your website.<\/li>\n
      3. Optimise your blogs with SEO<\/strong>. UTM every interlink, add CTAs to your website or other landing pages. For example – we had customers post increased queries on how to add a product to their premium online store, so we published a guide to assist them with the process.<\/li>\n<\/ol>\n

        2. Video content<\/strong><\/h3>\n

        Speaking of \u2018how-to\u2019 guides, did you know that YouTube is one of the most popular sources of traffic for eCommerce traffic?<\/p>\n

        NeilPatel states that over 67% of Youtube viewers want to see product reviews before making purchase decisions.<\/strong> Uploading YouTube videos is free, and let\u2019s be frank, your customers would rather see a quick helpful guide that provides value over an annoying ad that keeps popping up in between videos!<\/p>\n

        \"How<\/a>
        All Instamojo product tutorials( video content) seek to provide unique value to customers who want quick, visual solutions.<\/figcaption><\/figure>\n

        How mobile marketing Drives eCommerce store traffic<\/strong><\/h2>\n

        Over 60% of your customers will purchase from a mobile device<\/strong>.\u00a0 <\/span>In India, over 400 million phone users own a smartphone. Imagine, with the right mobile marketing tips<\/a><\/span>, you reach a much wider audience. Here are 3 quick tips to help your drive eCommerce store traffic:<\/p>\n

        3. Build a user-friendly app<\/strong><\/h3>\n

        Apps can help increase eCommerce conversions without running ads. Here\u2019s a quick guide<\/a> <\/span>to help you understand how to build a mobile app.<\/p>\n

        4. Send SMS and email campaigns<\/strong><\/h3>\n

        If you use the Instamojo premium online store,<\/a> you can send unlimited SMS campaigns to your customers.<\/p>\n

        5. Easy checkout process<\/strong><\/h3>\n

        Customers spend less than 15 seconds on a website that has a complex checkout process, and even lesser on a mobile app. Allow customers to enter shipping information easily and pay online in 2 steps.<\/p>\n

        For this, you need to choose an eCommerce platform<\/a> where you can create a website with these in-built features.<\/p>\n

        6. Using social media marketing to increase online store traffic organically<\/strong><\/h3>\n