{"id":15157,"date":"2020-10-16T18:27:12","date_gmt":"2020-10-16T12:57:12","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=15157"},"modified":"2022-04-20T20:14:13","modified_gmt":"2022-04-20T14:44:13","slug":"how-travel-startups-should-bounce-back-post-covid-tips-and-examples","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/how-travel-startups-should-bounce-back-post-covid-tips-and-examples\/","title":{"rendered":"How Travel Startups Should Bounce Back Post COVID &#8211; Tips and Examples"},"content":{"rendered":"<p class=\"p1\">The pandemic has gone long enough.<\/p>\n<p class=\"p1\">The COVID pandemic has not been kind to the travel and tourism industry. Once a booming industry, the trade land tourism sector has faced a massive loss, both in terms of revenue and jobs.<\/p>\n<p class=\"p1\">This has also had a domino effect on the hospitality sector, with hotels and honeymoon destinations taking a huge hit.<\/p>\n<p class=\"p1\">As per the <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/indianfolk.com\/impact-covid-19-indian-tourism-industry\/\" target=\"_blank\" rel=\"noopener nofollow\">World Travel and Tourism Council (WTTC) reports<\/a><\/span>, India generated Rs.16.91 lakh crore in 2018 from travel alone. This also helped create over<span class=\"Apple-converted-space\">\u00a0 <\/span>42 million jobs,<\/p>\n<blockquote>\n<p class=\"p1\">India ranked 3rd out of 185 countries with regard to travel and tourism\u2019s total contribution to GDP in 2018.<\/p>\n<\/blockquote>\n<h4 class=\"p1\">Here are some figures to help understand the impact COVID has had on the travel sector:<\/h4>\n<ul>\n<li class=\"p1\">According to a study, there is a<strong> 52% decline in bookings<\/strong>, due to the travel restrictions imposed by countries.<\/li>\n<li class=\"p1\">India depends on foreign tourism for <strong>60-65% of its turnover,<\/strong> especially during holiday seasons.<\/li>\n<li class=\"p1\">Globally, the travel sector is expecting an <strong>80% drop in travel revenue<\/strong>, if there is no improvement to the pandemic situation.<\/li>\n<\/ul>\n<p class=\"p1\">However, even has the second wave of COVID hits other countries, the travel and tourism industry, along with hospitality has found a way to bounce back, or at least cater to its travel sick customers.<\/p>\n<blockquote>\n<h5 class=\"p1\">In this blog, we will cover:<\/h5>\n<\/blockquote>\n<ol class=\"ol1\">\n<li class=\"li1\">\n<blockquote><p>5 ways travel and tourism are bouncing back<\/p><\/blockquote>\n<\/li>\n<li class=\"li1\">\n<blockquote><p>Effect crisis strategies to prevent further losses<\/p><\/blockquote>\n<\/li>\n<li class=\"li1\">\n<blockquote><p>Tips to control and regulate travelling across states and countries<\/p><\/blockquote>\n<\/li>\n<li class=\"li1\">\n<blockquote><p>Examples of travel companies who have made the most out of the pandemic<\/p><\/blockquote>\n<p>&nbsp;<\/li>\n<\/ol>\n<div class=\"cs-embed cs-embed-responsive\"><iframe loading=\"lazy\" title=\"Travel: Before and After Coronavirus (#COVID-19)\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/AJNOx97XX04?start=4&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<h2 class=\"p1\">How travel and tourism can bounce back post covid<\/h2>\n<p class=\"p1\">Let\u2019s face it, the pandemic is showing no signs of exiting. Yet, travel companies are gearing up to stem further losses to the sector.<\/p>\n<blockquote>\n<p class=\"p1\">&#8220;While the industry was caught off guard with sudden lockdowns and overnight changes in government regulations, we also need to acknowledge that clear communication to consumers has sometimes been lacking. Secondly, flexibility will become a big priority in the near term. Consumers will look for cost-effective travel options that provide them with the ability to make amendments and cancellations as their plans change. Thirdly, the demand for ancillary services such as travel insurance will rise.&#8221; &#8211;\u00a0Aditya Agarwal, Head of Corporate Strategy at ClearTrip, for Financial Express<\/p>\n<\/blockquote>\n<figure id=\"attachment_15178\" aria-describedby=\"caption-attachment-15178\" style=\"width: 715px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.instamojo.com\/blog\/how-travel-startups-should-bounce-back-post-covid-tips-and-examples\/toursim-and-hospitality-stats-2020\/\" rel=\"attachment wp-att-15178\"><img loading=\"lazy\" class=\"wp-image-15178 size-full\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/10\/Toursim-and-hospitality-stats-2020-.jpg\" alt=\"Toursim and hospitality stats 2020 \" width=\"715\" height=\"314\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/10\/Toursim-and-hospitality-stats-2020-.jpg 715w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/10\/Toursim-and-hospitality-stats-2020--300x132.jpg 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/10\/Toursim-and-hospitality-stats-2020--380x167.jpg 380w\" sizes=\"(max-width: 715px) 100vw, 715px\" \/><\/a><figcaption id=\"caption-attachment-15178\" class=\"wp-caption-text\">How the Indian Government sees hope with the travel sector post COVID ( Image courtesy: Indiafolk)<\/figcaption><\/figure>\n<h3 class=\"p1\">Customised service with a quality personal interface<\/h3>\n<p class=\"p1\">Previously, taking care of customers on travel portals was easy. How do you do it when they are not even checking for flights\/tickets due to the pandemic?<\/p>\n<ol>\n<li><strong>Keep up your brand presence.<\/strong> Delta airlines stepped up during COVID to offer free flights for healthcare workers. Air India sent commissioned flights to pick up stranded Indian tourists from all over the world.<\/li>\n<li><strong>Invest in a customer care line<\/strong>. Allow your customers to reach out to you for cancellations, urgent flights and bookings. Earn customer trust and practice empathy in your communication. Streamline operations, especially with customer service. To do this effectively, it is important to have an online presence, which we will cover later.<\/li>\n<\/ol>\n<h3>Adopt aggressive digital marketing tools<\/h3>\n<p class=\"p1\">A lot of travel startups are moving beyond a website and are actively working on keeping customers informed and ended with digital marketing tools. <strong>Use emailers, social media, COVID landing pages, resources section, FAQs and video platforms to keep customers aware, informed and engaged!\u00a0<\/strong><\/p>\n<h5 class=\"p1\">How travel startups can use email marketing during COVID<\/h5>\n<p class=\"p1\">For example: Since lockdown, Skyscanner has been keeping in touch with their customer base ( based on previous bookings) via emailers. Here are a few tips to engage with your customers with emailers &#8211;<\/p>\n<ol class=\"ol1\">\n<li class=\"li1\"><strong>Plan for the future.<\/strong> Make sure your emailers capture the important travel information customers need to know and allow them to plan travel for the future.<\/li>\n<li class=\"li1\"><strong>Sound hopeful.<\/strong> Travel is a positive element in everyone\u2019s lives, and right now your customers miss it the most in their routine. Send emailers that remind them of all the hard work your company is ensuring with booking, destination safety and travel modes (railway\/flights)<\/li>\n<\/ol>\n<figure id=\"attachment_15172\" aria-describedby=\"caption-attachment-15172\" style=\"width: 547px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.instamojo.com\/blog\/how-travel-startups-should-bounce-back-post-covid-tips-and-examples\/skyscanner-emailer-photo\/\" rel=\"attachment wp-att-15172\"><img loading=\"lazy\" class=\"size-large wp-image-15172\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/10\/Skyscanner-emailer-photo--547x1024.png\" alt=\"Skyscanner emailer photo - how travel can bounce back post COVID\" width=\"547\" height=\"1024\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/10\/Skyscanner-emailer-photo--547x1024.png 547w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/10\/Skyscanner-emailer-photo--160x300.png 160w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/10\/Skyscanner-emailer-photo--380x711.png 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/10\/Skyscanner-emailer-photo-.png 680w\" sizes=\"(max-width: 547px) 100vw, 547px\" \/><\/a><figcaption id=\"caption-attachment-15172\" class=\"wp-caption-text\">Image Credit &#8211; Traveldailynews<\/figcaption><\/figure>\n<h5 class=\"p1\">How travel startups can use social media to boost engagement<\/h5>\n<p class=\"p1\">Once again, keep customers updated, informed and hopeful. Do not overspend on technology just yet. Social media is free but comes at a price when you want your content to stand out.<span class=\"Apple-converted-space\">\u00a0 <\/span>Here are some ideas to help you:<\/p>\n<ol class=\"ol1\">\n<li class=\"li1\"><strong>Offer &#8216;staycation&#8217; initiatives<\/strong>. Hostels all around the country are reopening their doors for anyone who is interested in a weekend getaway or a long-period stay in their rooms. You can bring your office gear and set up work stations in these hostels.<\/li>\n<li class=\"li1\"><strong>Take care of your customers.<\/strong> Upload posts keeping them updated on the current situation and on cancellations if any. Indiahikes tried an effective strategy of keeping their customers informed about their activities and measured during COVID and showed them the entire process of how they plan to bring back trekking services once the pandemic is controlled.<\/li>\n<li class=\"li1\"><strong>Give your customers a demo of the safety measures<\/strong> you are taking via IG reels or videos. Provide proof where needed to ensure them that you are doing what is necessary to bring travel back.<\/li>\n<\/ol>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/tv\/CGK-Y0phjAi\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"12\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/tv\/CGK-Y0phjAi\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">#IndiahikesExperience Trekker Poonam Bhasin shares her experience on one of our first treks after the lockdown, on the Gaumukh Tapovan trek in Gangotri. Ever since Unlock 3.0 in August, the country has opened up considerably, especially the travel and tourism sector. Flying is possible. In most cities, life has returned to near-normalcy. When this is the case across the country, we believe that trekking can also resume, albeit in a small way. It can work only if there\u2019s extra care given to safety of trekkers as well as mountain folk. Which is why we have opened up trekking for small groups, with a minimum of 3 IH members and a maximum of 8 trekkers, along with a 31-step safety check, specially designed by Indiahikes for trekking safely during COVID times.<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">A post shared by <a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px;\" href=\"https:\/\/www.instagram.com\/indiahikes\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\"> Indiahikes<\/a> (@indiahikes) on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2020-10-10T17:32:35+00:00\">Oct 10, 2020 at 10:32am PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<h5 class=\"p1\">Regulate prices despite drops<\/h5>\n<p class=\"p1\">Do not offer massive hotel discounts right away. While consumer demand is slowly seeing a comeback, it is not advisable to drop prices massively. Opening a hotel discount offer would be the last thing a customer would want during these sceptical times.<\/p>\n<p class=\"p1\"><strong>Do not panic price. Assess your finances<\/strong> &#8211; what expenses do you need to undertake in the next 3 months? Provide value to your customers and do not be afraid to pivot.<\/p>\n<h4 class=\"p1\">How to pivot like Airbnb<\/h4>\n<p class=\"p1\"><a href=\"https:\/\/www.airbnb.co.in\/s\/experiences\/online\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"color: #0000ff;\">Airbnb<\/span><\/a> is one of the new-age giants in travel and hospitality. One of the most severely hit companies during COVID, Airbnb sought a virtual opportunity &#8211; one that allowed customers to have online experiences!<\/p>\n<figure id=\"attachment_15170\" aria-describedby=\"caption-attachment-15170\" style=\"width: 762px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.instamojo.com\/blog\/how-travel-startups-should-bounce-back-post-covid-tips-and-examples\/airbnb-meditations-with-sheep\/\" rel=\"attachment wp-att-15170\"><img loading=\"lazy\" class=\"wp-image-15170 size-full\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/10\/Airbnb-meditations-with-sheep-.jpg\" alt=\"Airbnb meditations with sheep\" width=\"762\" height=\"1000\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/10\/Airbnb-meditations-with-sheep-.jpg 762w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/10\/Airbnb-meditations-with-sheep--229x300.jpg 229w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/10\/Airbnb-meditations-with-sheep--380x499.jpg 380w\" sizes=\"(max-width: 762px) 100vw, 762px\" \/><\/a><figcaption id=\"caption-attachment-15170\" class=\"wp-caption-text\">Beccy, from Scotland, offers an hourlong meditation with the sheep, and a yoga class with her daughter, through AirBnB\u2019s Online Experiences. (Image credit: Airbnb)<\/figcaption><\/figure>\n<p class=\"p1\">Consumers tuned into live-streamed happy hours in Germany, or spend time with people in a village in India. Customers could also pay $10 for a meditative session with sheets in the UK, or talk to an Olympic medallist!<\/p>\n<div class=\"airbnb-embed-frame\" style=\"width: 410px; height: 300px; margin: auto;\" data-id=\"1685058\" data-view=\"experience\"><a href=\"https:\/\/www.airbnb.co.in\/experiences\/1685058?s=66&amp;unique_share_id=f26ea2a0-8f7f-432e-952c-af23c866f7d3&amp;source=embed_widget\">View on Airbnb<\/a><a href=\"https:\/\/www.airbnb.co.in\/experiences\/1685058?s=66&amp;unique_share_id=f26ea2a0-8f7f-432e-952c-af23c866f7d3&amp;source=embed_widget\" rel=\"nofollow\">Explore the Pink City of Jaipur<\/a><script async=\"\" src=\"https:\/\/www.airbnb.co.in\/embeddable\/airbnb_jssdk\"><\/script><\/div>\n<p>&nbsp;<\/p>\n<h4 class=\"p1\">Keep track of global updates<\/h4>\n<p class=\"p1\">During the first wave of COVID, it was clear that not every country had imposed a travel restriction. To avoid any future lack of planning, stay updated with all future travel itineraries and country guidelines &#8211; and update them on your website!<\/p>\n<h4 class=\"p1\">Switch to a complete online presence<\/h4>\n<p class=\"p1\">For the long term &#8211; we are thinking even AI! But for now, have an online platform. Upload all offers, incentives, Government updates in one place.<\/p>\n<p class=\"p1\">Offer your customers tickets, hotel packages and even travel advice online. Use video platforms like YouTube to inform them of safety measures.<\/p>\n<h4 style=\"text-align: center;\">Also read: <a href=\"https:\/\/www.instamojo.com\/blog\/how-to-build-website-free-tools\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=build_website_free_tool\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #0000ff;\">3 free tools to help set up your website<\/span>\u00a0<\/a><\/h4>\n<h2 class=\"p1\">Top safety measures all travel startups must incorporate<\/h2>\n<p class=\"p1\">Watch how MakeMyTrip uses their platform to assure customers of safe travels.<\/p>\n<div class=\"cs-embed cs-embed-responsive\"><iframe loading=\"lazy\" title=\"#MySafeTripPledge\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/ihz14PW85Uc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<h5 class=\"p1\">Quick tips from travel giants to ensure your customers trust you &#8211;<\/h5>\n<ul>\n<li class=\"p1\">Wear masks at all times when interacting with customers.<\/li>\n<li class=\"p1\">Keep in touch with customers who have booked tickets via your platform, even after they have reached their destinations.<\/li>\n<li class=\"p1\">Train any airline\/hospitality staff to always maintain the WHO-recommended COVID protocol.<\/li>\n<li>Keep sanitisers, disinfecting sprays available at any kiosk, counter or store.<\/li>\n<\/ul>\n<h3><strong>Selling travel packages, tours, and tickets online on Instamojo<\/strong><\/h3>\n<p class=\"p1\">The need of the hour, for any business, is to save money. So, if you are unpausing your travel startup idea, get started on a platform that provides a simple interface, along with a payment gateway that allows customers to pay you easily or book your travel services with ease.<\/p>\n<p class=\"p1\">Check out <a href=\"https:\/\/www.instamojo.com\/smart-landing-page-builder\/\" target=\"_blank\" rel=\"noopener\"><strong>Instamojo smart pages &#8211; India&#8217;s first landing page builder<\/strong><\/a> that allows you to sell travel packages, hotel bookings, stay experiences, etc. You can also explore Instamojo online stores for your travel business.<\/p>\n<p class=\"p1\">Integrate Instamojo&#8217;s payment gateway to your website for all future online bookings. With simple API integration, customers can make bookings directly from your website.<\/p>\n<div class=\"cs-embed cs-embed-responsive\"><iframe loading=\"lazy\" title=\"Instamojo smart pages \u2014 the easiest landing page builder for your eCommerce business\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/55n0bqvI88w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p>Let&#8217;s bring back the wanderlust 2020 took away!<\/p>\n<hr \/>\n<p style=\"text-align: center;\"><a class=\"mb-button mb-style-flat mb-size-default mb-corners-default mb-text-style-default \" style=\"background-color: #4e4e91;\" href=\"https:\/\/www.instamojo.com\/start\/payments?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=payments_page\" target=\"_blank\" rel=\"noopener\">SET UP YOUR TRAVEL STARTUP WITH INSTAMOJO<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"The pandemic has gone long enough. The COVID pandemic has not been kind to the travel and tourism&hellip;\n","protected":false},"author":6,"featured_media":15159,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[398],"tags":[2165,3938,3937,3942,3941,3936,3940,3939],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Travel Startups Should Bounce Back Post COVID<\/title>\n<meta name=\"description\" content=\"Travel startups have been in the eye of the storm since COVID hit the world. But is the graph finally scaling down? 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