{"id":15224,"date":"2020-10-24T02:44:20","date_gmt":"2020-10-23T21:14:20","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=15224"},"modified":"2022-08-12T09:50:56","modified_gmt":"2022-08-12T04:20:56","slug":"top-festive-sales-tips-for-small-businesses-to-boost-customer-engagement","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/top-festive-sales-tips-for-small-businesses-to-boost-customer-engagement\/","title":{"rendered":"9 top festive sales tips for small businesses to boost customer engagement"},"content":{"rendered":"

The Indian festive season is here – a 4-month celebration everyone is looking forward to in the wake of a pandemic. Businesses are gearing up to meet the demands of over 150 million online shoppers, with festive sales campaigns and offers – and so should you.<\/p>\n

This festive season will be different. With the pandemic taking over the economy and hitting businesses, shoppers may step cautiously and only purchase what they feel provides value to their buying behaviour – and festival spirit.<\/p>\n

According to a detailed study conducted by InMobi<\/a>, India will see a few shifts in online shopping trends during the festive season. For example:<\/p>\n

    \n
  1. Over 52% of shoppers will be purchasing online<\/strong> for household and family members<\/li>\n
  2. Over 7% of online shoppers will spend more than \u20b950,000 on online shopping this, beating last years 4%.<\/span><\/li>\n
  3. 54% of online shoppers will spend less than\u00a0<\/strong><\/strong>\u20b910,000<\/strong>, a lower figure from over 58% shoppers last year.<\/span><\/li>\n
  4. The most popular online shopping category during the festive season is for clothing and apparel.<\/li>\n<\/ol>\n

    Your customers eagerly await your products – not a thousand advertisements with the same messaging.<\/p>\n

    So, what can you do?<\/p>\n

    In this blog, we will show you:<\/strong><\/em><\/p>\n

      \n
    1. 9 marketing tips for best festive sales campaigns<\/strong><\/em><\/li>\n
    2. How to set up an online store to kickstart festive campaigns<\/strong><\/em><\/li>\n
    3. 3 ways to boost engagement online for customers without spending any money<\/strong><\/em><\/li>\n<\/ol>\n

      9 marketing tips for effective festive sales campaigns<\/strong><\/h3>\n
        \n
      1. \n

        Target tier-2 cities<\/p><\/blockquote>\n<\/li>\n

      2. \n

        Add a twist to the \u2018buy one, get one\u2019 offer<\/p><\/blockquote>\n<\/li>\n

      3. \n

        Focus on mobile marketing<\/p><\/blockquote>\n<\/li>\n

      4. \n

        Sell something new<\/p><\/blockquote>\n<\/li>\n

      5. \n

        Leverage content to inform, not sell<\/p><\/blockquote>\n<\/li>\n

      6. \n

        Easy checkout process<\/p><\/blockquote>\n<\/li>\n

      7. \n

        Offer loyalty programs<\/p><\/blockquote>\n<\/li>\n

      8. \n

        Increase brand collaborations<\/p><\/blockquote>\n<\/li>\n

      9. \n

        Take care of social media well<\/p><\/blockquote>\n<\/li>\n<\/ol>\n

        #1 – How to target tier-2 cities to boost festive sales<\/strong><\/h3>\n

        Snapdeal, an e-commerce giant in India stated that 65% of the orders placed for Diwali this year have been from sellers located in tier-2 cities.<\/p>\n

        Snapdeal also expects 80% of orders from non-metro cities to be shipped within a day, whereas metro cities can expect a 2-day transit.<\/strong> With the logistics industry getting back in motion post COVID, tier-2 cities are placing more orders than before for products and services via online shopping sites.<\/p>\n

        \"Festive<\/a>
        Image credit – Go Forrester<\/figcaption><\/figure>\n

        Tier-2 cities have seen a spike in online buyers over the last few months. With an increased number of metro dwellers moving back to their home towns, demand has increased for festive offers in these areas, post-COVID. A third of the population has not moved back to metros, due to work from home regulations. Therefore, when considering marketing campaigns for your audience, do not overlook the folks in tier-2 towns.<\/p>\n

        #2 – Add a twist to the \u2018buy one, get one\u2019 offer<\/strong><\/h3>\n

        This has several variations. The festive season sentiment is strong with Indias, despite the pandemic. And a majority are not in the mood to be bombarded with advertisements.<\/p>\n

        So, our suggestion is to tread lightly. Here\u2019s what you can do to divert from the cliche marketing and advertising tactics during festive sales –<\/p>\n

          \n
        1. Stick to short time offers.<\/strong> Keep a 1-day offer for brands, but unlike the terrifying Flipkart one billion sales, stick to small er goals. Offer a small discount or clearance sale on gifts, just for the weekend. This helps you regulate orders too.<\/li>\n
        2. Go beyond discounts.<\/strong> Categorise and discount niche items meant only for festive occasions.<\/li>\n
        3. Reduce abandoned carts, before sending promotional emails. Here\u2019s an effective way to do that<\/a>.<\/li>\n<\/ol>\n

          #3 – How to use mobile marketing during the festive season<\/strong><\/h3>\n

          Mobile marketing enables brands to push the right kind of festive sales campaigns for customers.<\/p>\n

          According to the InMobi study, mobile dominates every stage of the shopping journey, with over 63% of customers using their mobile devices to learn about new products and over 62% completing a purchase on mobile, after seeing an offer from the brand.<\/strong><\/p>\n

          Here\u2019s a complete guide to mobile marketing for small businesses in 2020<\/span><\/a><\/p>\n

          #4 – How to sell new products for boosting festive sales<\/strong><\/h3>\n

          Don\u2019t hesitate to launch a new product in the midst of a festival month. During this time, customers want to buy something unique and special for their loved ones, so shift from only selling them products that are 50% off, and introduce new products.<\/p>\n

          For example –<\/p>\n

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