{"id":15272,"date":"2020-10-31T20:25:34","date_gmt":"2020-10-31T14:55:34","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=15272"},"modified":"2023-12-27T14:22:18","modified_gmt":"2023-12-27T08:52:18","slug":"how-to-use-instagram-story-highlights-to-get-leads-and-engage-customers","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/how-to-use-instagram-story-highlights-to-get-leads-and-engage-customers\/","title":{"rendered":"How to use Instagram story highlights to get leads and engage customers"},"content":{"rendered":"

Imagine a customer visiting your profile and missing out on some of your best stories because of the 24-hour limit? <\/b>But, thank god Instagram story highlights exist. Then, why not, let’s have a look at how to use Instagram story highlights to get leads and engage customers?<\/p>\n

Instagram turned 13 in 2023. The social media app has gone from a photo uploading and sharing app to a networking and eCommerce platform as well for businesses of all sizes.<\/p>\n

How to add story highlights on Instagram?<\/strong><\/h2>\n

Before looking at the procedure, here’s why Instagram is the perfect platform for your business, according to Techjury.<\/p>\n

A majority of Millennials opt for Instagram stories over alternative story formats on various platforms, with over 50% favoring this feature. In comparison, Snapchat and Facebook are less commonly chosen, with adoption rates of 53% and 48%, respectively.<\/strong><\/p><\/blockquote>\n

While Instagram stories allow you to post up to 24 hours, the highlight<\/strong> – a new feature by the app, allows you to save it in your profile for customers to view later. Let\u2019s be honest, nowadays, not everything is worthy of becoming a post on your feed!<\/p>\n

Instagram story highlights are front and centre for your business, it is the second thing customers visiting your profile will see when they browse.<\/p>\n

So, be vigilant with what you are adding there.<\/strong><\/p>\n

1. Add categories for your highlights<\/strong><\/h3>\n

What kind of business do you do? If you run a textile business, your Instagram story highlights should feature your collections, offers, tutorials, and perhaps events too.<\/p>\n

Once you add stories to your Instagram, go to your profile and click the ‘+’<\/strong> option on the bottom left or right corner below your bio. After that, categorise your Instagram stories into:<\/p>\n

    \n
  1. Announcements and updates<\/li>\n
  2. New products<\/li>\n
  3. Tutorials<\/li>\n
  4. Customers testimonials<\/li>\n
  5. Brand partnerships<\/li>\n
  6. Festive Seasons<\/li>\n<\/ol>\n

    Pro tip: Every time you add a new post, click on the arrow button and post it to your story. Later, add it to highlights.<\/strong><\/p><\/blockquote>\n

    This is how your professional bio will appear after adding Instagram highlights.<\/strong><\/p>\n

    \"Instamojo<\/a>
    Instamojo’s highlights section is an easier way for our customers to find older resources and posts without too much scrolling on the feed.<\/figcaption><\/figure>\n

    2. Design a highlight cover<\/strong><\/h3>\n

    Instagram highlights need to look appealing. Design your highlights in connection with your brand aesthetic. You can choose to design a cover, but we recommend you do it anyway.<\/p>\n

    For example, Bewakoof is brand providing funky clothes to justify the millennials and GenZs style. Accordingly, they setted up the story highlights using Highlish language (Hindi+English) like in \u201cHatke Streetwear.\u201d Also, they update every new collection that appears to catch the eye of the followers.<\/p>\n

    \"Bewakoof
    Bewakoof<\/figcaption><\/figure>\n

    Also read: Design tools your small business should use\u00a0<\/a><\/strong><\/p>\n

    3. Upload stories from archives<\/strong><\/h3>\n

    Did you know?<\/strong><\/p>\n

    You can upload stories from your archives, all the way up to 2017? Nowadays, Instagram auto-saves your stories in the archives section in your settings. All you need to do is add the story to the highlight section.<\/strong><\/p>\n

    You can edit or add to your highlight if you easily categorise your sections.<\/p>\n

    How to make highlights on Instagram without posting on story?<\/strong><\/h2>\n

    So, you know how Instagram stories are cool, right? But what if you want to keep some stuff on your profile without putting it all in your story? Easy-peasy! Just go to your profile, hit the ‘+’<\/strong> by your bio, and pick \u201cStory Highlights.\u201d <\/strong><\/p>\n

    Choose the stories you like, give your highlight a snazzy name, and there you go \u2013 your own special collection. No need to fill up your story with everything! Keep it neat, and your followers can check out your awesome highlights whenever they want.<\/p>\n

    Spice up your Instagram with highlights that show off your style and grab everyone’s attention!<\/p>\n

    How to download highlight stories from Instagram?<\/strong><\/h2>\n

    Ever wondered how to snag those awesome highlight stories from Instagram and keep them for yourself? Well, here’s the lowdown.<\/p>\n