{"id":15752,"date":"2020-11-20T18:12:42","date_gmt":"2020-11-20T12:42:42","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=15752"},"modified":"2023-08-17T18:58:36","modified_gmt":"2023-08-17T13:28:36","slug":"how-to-sell-books-online","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/how-to-sell-books-online\/","title":{"rendered":"Sell books online in India: From bookshelf to checkout"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Ever thought about diving into the exciting world of selling books online in India? Well, look no further! Our all-inclusive guide is here to show you the ropes to sell books online.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From setting up your very own virtual bookstore and getting your hands on awesome inventory to crafting eye-catching listings and making your mark in the vast online landscape, we&#8217;ve got you covered.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you&#8217;re a bookworm eager to share your collection or an enterprising spirit ready to tap into India&#8217;s diverse reading scene, this guide spills the beans on how to expand in the fast-paced game of online book selling. Let&#8217;s set sail on this adventure together!<\/span><\/p>\n<h2><strong>Why selling books online is a lucrative opportunity?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Despite the advent of e-books, books are still very popular. A billion-dollar market, the online sales of books are projected to increase in the coming years. So, it\u2019s a good idea to start selling books online \u2014 whether starting a business from scratch or taking your bookstore online.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"size-large wp-image-26243 aligncenter\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/11\/How-to-sell-books-online-1024x354.jpg\" alt=\"How to sell books online\" width=\"1024\" height=\"354\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/11\/How-to-sell-books-online-1024x354.jpg 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/11\/How-to-sell-books-online-300x104.jpg 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/11\/How-to-sell-books-online-768x266.jpg 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/11\/How-to-sell-books-online-1536x531.jpg 1536w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/11\/How-to-sell-books-online-2048x708.jpg 2048w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/11\/How-to-sell-books-online-380x131.jpg 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/11\/How-to-sell-books-online-800x277.jpg 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/11\/How-to-sell-books-online-1160x401.jpg 1160w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/11\/How-to-sell-books-online-scaled.jpg 2560w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">On an average, books have a profit margin of 30%. This number can go upto 60%, depending on how much stock you order in bulk from the supplier. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Being a product with a longer shelf life (pun intended), starting a bookstore online can reap huge profits. The only disadvantage is that you\u2019ll need significant storage space for the books.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Along with all these benefits, there is also the added advantage of easy supply \u2014 it\u2019s relatively easier to find suppliers for books.<\/span><\/p>\n<h2><strong>What kind of books can you sell online?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">There are so many categories to choose from when it comes to selling books. You can niche down and sell only one genre of books \u2014 like fantasy \u2014 or start an online bookstore with every kind of book. <\/span><\/p>\n<p><img loading=\"lazy\" class=\"size-large wp-image-26244 aligncenter\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/11\/What-kind-of-books-can-you-sell-online-1024x683.jpg\" alt=\"What kind of books can you sell online\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/11\/What-kind-of-books-can-you-sell-online-1024x683.jpg 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/11\/What-kind-of-books-can-you-sell-online-300x200.jpg 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/11\/What-kind-of-books-can-you-sell-online-768x512.jpg 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/11\/What-kind-of-books-can-you-sell-online-1536x1024.jpg 1536w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/11\/What-kind-of-books-can-you-sell-online-2048x1365.jpg 2048w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/11\/What-kind-of-books-can-you-sell-online-380x253.jpg 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/11\/What-kind-of-books-can-you-sell-online-800x533.jpg 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/11\/What-kind-of-books-can-you-sell-online-1160x773.jpg 1160w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/11\/What-kind-of-books-can-you-sell-online-scaled.jpg 2560w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re wondering what they most popular categories are for books, here are some stats to help you out: according to a report, the most popular category of books on Amazon are \u200b\u200bMemoirs and Biographies, Self Help, Religion and Spirituality, Health, Fitness and Dieting, and Politics. Romance and crime make up the most popular sub-genres.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Selling used books online, also known as \u201cPre-loved books\u201d is also a great option because many shoppers look for cheaper options when buying books online. You can source old books, bargain a price, and sell them on your online bookstore.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another less explored way of starting an eCommerce book business is creating a <\/span><a href=\"https:\/\/www.instamojo.com\/blog\/how-to-start-subscription-business\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">subscription-based model<\/span><\/a><span style=\"font-weight: 400;\"> for book lovers.<\/span><\/p>\n<blockquote><p><a href=\"https:\/\/champaca.in\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Champaca<\/span><\/a><span style=\"font-weight: 400;\">, a popular bookstore in Bangalore, set up a subscription-based model for their loyal customers who do not have too much time to browse through their collections. <\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">The store will pack and deliver a set of books, based on the customers choice, monthly, quarterly and yearly. This ensures customer loyalty, ensures feedback and helps reach out to new buyers too.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"size-full wp-image-26245 aligncenter\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/11\/What-kind-of-books-can-you-sell-online-screenshot.png\" alt=\"What kind of books can you sell online\" width=\"512\" height=\"272\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/11\/What-kind-of-books-can-you-sell-online-screenshot.png 512w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/11\/What-kind-of-books-can-you-sell-online-screenshot-300x159.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/11\/What-kind-of-books-can-you-sell-online-screenshot-380x202.png 380w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<h2><strong>eCommerce success: The complete guide to selling books online<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Being a book enthusiast, you might be gearing up to dive into the world of online book selling in India? Isn\u2019t it? If so, then that&#8217;s awesome! So, let\u2019s get those books of yours all set for their online debut. You should trust this; a little prep work can go a long way in making your online bookstore shine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How can I sell my books online instantly? If such questions are revolving around your head, then consider the following steps.<\/span><\/p>\n<h3><strong>Choosing your online platform<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Exploring eCommerce platforms<\/strong>: Amazon, eBay, Etsy, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Specialized book marketplaces<\/strong>: AbeBooks, BookFinder, Alibris, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Creating your own eCommerce website or app<\/strong> with Instamojo.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Also, to answer your question, i.e. where can I sell my books for the highest price, you should consider various factors such as book rarity, condition, demand, and the platform you choose.<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"mb-button mb-style- mb-size-default mb-corners-default mb-text-style-default \" style=\"background-color: #2bc470;\" href=\"https:\/\/www.instamojo.com\/ecommerce-mobile-app\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=ecommerce_app\">Start your own eCommerce app today<\/a><\/p>\n<p><span style=\"font-weight: 400;\">Along with this, with your own online store, you can list books easily, collect orders and payments securely, and ship them \u2014 all in one place. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll also get the potential to be featured on Google shopping snippet. An online store will get your bookstore out into the world and bring in more customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sapphirebooks sells books online on their eCommerce website which they created using Instamojo store builder:<\/span><\/p>\n<p><img loading=\"lazy\" class=\"size-full wp-image-26247 aligncenter\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/11\/Sapphirebooks-screenshot.png\" alt=\"Sapphirebooks screenshot\" width=\"512\" height=\"282\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/11\/Sapphirebooks-screenshot.png 512w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/11\/Sapphirebooks-screenshot-300x165.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/11\/Sapphirebooks-screenshot-380x209.png 380w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You don\u2019t have to be a full-time business to sell books online with Instamojo. <\/span><a href=\"https:\/\/www.instamojo.com\/online-store\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=online_store\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Starting an online store on Instamojo<\/span><\/a><span style=\"font-weight: 400;\"> just takes a few steps. And you don\u2019t need any coding skills to get started. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start by signing up (for free) with your email id and add the details of your store like business name and category. Then, start adding product images you have created along with description.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a short video to help you get started with creating an online bookstore:<\/span><\/p>\n<div class=\"cs-embed cs-embed-responsive\"><iframe loading=\"lazy\" title=\"How to set up a free online store on Instamojo for small businesses\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/Z9yiIc7X9Wg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<h3><strong>Preparing your books for sale<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quality inspection: Assessing book condition and ensuring they meet marketplace guidelines.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cleaning and repair: Basic book restoration tips.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Professional photography: Capturing attractive images for online listings.<\/span><\/li>\n<\/ul>\n<h3><strong>Pricing your books<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Research<\/strong>: Analyzing the market and determining competitive prices.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Setting different price points<\/strong>: New, used, signed copies, special editions, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Factoring in costs<\/strong>: Shipping, packaging, and platform fees.<\/span><\/li>\n<\/ul>\n<h4><strong>Discounting ideas during seasons<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Do not pile up books on your shelves right now. The best way to keep shelves clear is to clear off old inventory with giveaways online using social media. Some of the best ways to offer discounts to your customers are \u2013<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A buy 1 get 1 offer on classics \u2013 book bundles<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An online quiz announcing flat 40% off on selected categories of books<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clearance sale offers on second-hand books or old books<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Referral codes \u2013 here\u2019s how referral codes work on a website.<\/span><\/li>\n<\/ul>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CHaQwwGptc5\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CHaQwwGptc5\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Champaca (@champacabooks)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<h3><strong>Captivating photos, compelling descriptions<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Once you have decided which books to sell online, you need to prep them for selling online. As a bookstore, you\u2019re competing with giant e-marketplaces where many people shop. So, you need to make sure that you\u2019re well prepared before making your leap into eCommerce.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Crafting engaging summaries<\/strong>: Highlighting key plot points, genre, and unique aspects.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Utilizing keywords<\/strong>: Optimizing descriptions for search engines.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Honesty and transparency<\/strong>: Describing the book&#8217;s condition accurately.<\/span><\/li>\n<\/ul>\n<h4><strong>Product photographs<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">You don\u2019t have to go over the top when it comes to <\/span><a href=\"https:\/\/www.instamojo.com\/blog\/ecommerce-photography\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">product photographs<\/span><\/a><span style=\"font-weight: 400;\"> of books. A simple image of the cover would do. Still, make sure that the resolution is good enough because many shoppers base their purchase decision on product images.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some inspiration for product photographs for book product pages:<\/span><\/p>\n<p><img loading=\"lazy\" class=\"size-full wp-image-26246 aligncenter\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/11\/product-photographs-for-book-examples.png\" alt=\"products photographs for book example\" width=\"512\" height=\"246\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/11\/product-photographs-for-book-examples.png 512w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/11\/product-photographs-for-book-examples-300x144.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/11\/product-photographs-for-book-examples-380x183.png 380w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p>Also, here is a quick reels that can help you elevating your product photography skills. Check out now!<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/Cv1a1pTNj9c\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/Cv1a1pTNj9c\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Instamojo (@instamojo_india)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<h4><strong>Book description<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Your <\/span><a href=\"https:\/\/www.instamojo.com\/blog\/how-to-write-product-description\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">product descriptions<\/span><\/a><span style=\"font-weight: 400;\"> can make or break your online business \u2014 this is something many business owners don\u2019t realise. Having good products is not enough to get customers online. You need to put up detailed product descriptions for each book you are selling. Here\u2019s what product descriptions for books can include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Synopsis of the book<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Author credentials and publication<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dimensions and weight\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Format (Hardback\/Paperback)\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Product descriptions will help you get discovered on search engine results (SEO) when shoppers search for a particular book.\u00a0<\/span><\/p>\n<h3><strong>Marketing and promotion<\/strong><\/h3>\n<blockquote><p><span style=\"font-weight: 400;\">Over 45% of booksellers in the country have shifted to an online platform since the pandemic, with almost every business setting up an Instagram and Facebook page. <\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Blossom book house, a beloved old-time bookstore in Bangalore, has taken their business online, even though the shutters have opened on a lot of stores.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Utilizing social media<\/strong>: Building an online presence and connecting with potential buyers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Content creation<\/strong>: Writing blog posts, creating videos, or hosting virtual book events.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Customer reviews<\/strong>: Encouraging satisfied customers to leave positive feedback.<\/span><\/li>\n<\/ul>\n<h3><strong>Managing sales and customer service<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Inventory tracking<\/strong>: Keeping tabs on available stock and restocking when needed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Prompt communication<\/strong>: Responding to inquiries, processing orders, and providing tracking information.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Handling returns<\/strong>: Developing a fair return policy to maintain customer satisfaction.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Keep in touch with your customers. Loyalty is a powerful tool that every bookstore in India can rely on. Most customers miss spending hours in their favourite bookshops, especially the ones they remember from their childhood, or a weekend stroll.<\/span><\/p>\n<h3><strong>Shipping and fulfillment<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Packaging<\/strong>: Safely wrapping books to prevent damage during transit.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Shipping options<\/strong>: Comparing carriers, delivery speeds, and costs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>International sales<\/strong>: Understanding customs, tariffs, and international shipping considerations.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.instamojo.com\/blog\/5-effective-packaging-tips-from-ceo-of-printo-bonus-freebies\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Packaging products<\/span><\/a><span style=\"font-weight: 400;\"> is an essential part of any eCommerce business. You can either opt for a basic packaging \u2014 brown box and tape \u2014 or you can go over the top with gorgeous packaging with branded boxes and customised messages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how TheBigBookBox send out their monthly book boxes for their subscribed members:<\/span><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CgzJ5DXLMn8\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CgzJ5DXLMn8\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Curated Book Box | The Big Book Box (@tbb_box)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">You can also opt for eco-friendly packaging. Here\u2019s a blog to give you some <\/span><a href=\"https:\/\/www.instamojo.com\/blog\/packaging-ideas-and-importance-ecommerce\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">ideas on product packaging for eCommerce<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to shipping, you\u2019ll need to expect a significant expense. For starters, you can partner with a <\/span><a href=\"https:\/\/www.instamojo.com\/blog\/cheap-shipping-services-in-india-for-online-businesses\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">shipping service<\/span><\/a><span style=\"font-weight: 400;\"> based on your needs. Here\u2019s a guide to get you started with <\/span><a href=\"https:\/\/www.instamojo.com\/ecommerce-shipping\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=shipping\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">eCommerce shipping<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><strong>Analytics and improvement<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Monitoring sales performance<\/strong>: Tracking sales, bestsellers, and slow-moving inventory.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Adapting strategies<\/strong>: Making data-driven decisions to optimize listings and marketing efforts.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Continuous learning<\/strong>: Staying updated on e-commerce trends and adjusting your approach accordingly.<\/span><\/li>\n<\/ul>\n<h3><strong>Legal and ethical considerations<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Copyright and intellectual property<\/strong>: Respecting authors&#8217; rights and avoiding infringement.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Taxes and reporting<\/strong>: Understanding tax obligations and reporting income from online sales.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Privacy and data security<\/strong>: Safeguarding customer information in compliance with regulations.<\/span><\/li>\n<\/ul>\n<h3><strong>Scaling your online book business<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Diversifying inventory<\/strong>: Adding related products like bookmarks, stationery, or book-themed merchandise.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Collaboration and networking<\/strong>: Partnering with authors, publishers, or other sellers for cross-promotion.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Expanding to other markets<\/strong>: Exploring international markets and language translations.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">All the above mentioned steps justifies the question : How to create customer demand for buying books online.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you decide to sell books online, you need to maintain networks offline too \u2013 with both customers and other buyers. The best way to do this is to contact thrift stores and offline sellers for brand collaborations. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep an eye out for what other booksellers are doing, as this will help you connect with third-party marketplaces that help you sell old books, new books, and second-hand books online.<\/span><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CHco7eggUC-\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CHco7eggUC-\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Select Bookshop (@selectbookshop)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">Related Read: <\/span><a href=\"https:\/\/www.instamojo.com\/blog\/networking-for-small-businesses-a-short-guide\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=networking_small_business\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">A comprehensive guide on networking for small business owners <\/span><\/a><\/p>\n<h2><strong>How to market your online bookstore?<\/strong><\/h2>\n<p><img loading=\"lazy\" class=\"size-large wp-image-26248\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/11\/How-to-market-your-online-bookstore-1024x1024.jpg\" alt=\"How to market your online bookstore\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/11\/How-to-market-your-online-bookstore-1024x1024.jpg 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/11\/How-to-market-your-online-bookstore-300x300.jpg 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/11\/How-to-market-your-online-bookstore-150x150.jpg 150w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/11\/How-to-market-your-online-bookstore-768x768.jpg 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/11\/How-to-market-your-online-bookstore-1536x1536.jpg 1536w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/11\/How-to-market-your-online-bookstore-2048x2048.jpg 2048w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/11\/How-to-market-your-online-bookstore-80x80.jpg 80w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/11\/How-to-market-your-online-bookstore-380x380.jpg 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/11\/How-to-market-your-online-bookstore-800x800.jpg 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/11\/How-to-market-your-online-bookstore-1160x1160.jpg 1160w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/11\/How-to-market-your-online-bookstore-scaled.jpg 2560w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Book lovers and readers in the country will work towards supporting their local stores over corporate giants \u2013 all you need to do is tell them!<\/span><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CHzuNJMFVms\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CHzuNJMFVms\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Blossom Book House (@blossombookhouse)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">Once they set up in May this year, since lockdown commenced, the bookstore has gained over 2,300 followers on their social media. They take orders via WhatsApp and DM and constantly engage their customers online with \u2013<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Regular updates on their store inventory, new book releases coming in<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer stories, reposting reviews from customers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offering reading tips, ideas, and hacks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Announcing giveaways, author snippets, and meet-ups<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Social media is the best way for any bookstore to sell books online and keep customers engaged. \u2018The Bookshop\u2019 \u2013 an independent bookstore in Jor Bagh market, Delhi, constantly uploads stories on their Instagram to keep customers interested in their collections. Here is their recent one.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"size-full wp-image-26249 aligncenter\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/11\/The-Bookshop-example.png\" alt=\"the bookshop example\" width=\"512\" height=\"410\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/11\/The-Bookshop-example.png 512w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/11\/The-Bookshop-example-300x240.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/11\/The-Bookshop-example-380x304.png 380w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">What are some of the best ways to engage your customers on social media so that they place more orders? Find out with our ebook \u2013 <\/span><a href=\"https:\/\/instamojoebooks.myinstamojo.com\/ebook-the-essential-guide-to-selling-on-soci\/p292692\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=ebook\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">How to sell on social media<\/span><\/a><\/p>\n<h2><strong>Go digital with books: Sell eBooks on Instamojo<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Since you have begun to sell books online, why not sell ebooks too! If you are an independent business looking to start selling digital books, you can start on Instamojo. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our detailed definitive guide will help you upload your first ebook on our platform and start selling it to customers. Read our full blog on <\/span><a href=\"https:\/\/www.instamojo.com\/online-store\/sell-books-online\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=sell_books\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">How to sell ebooks online<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A study showed that Indians have consumed more digital books than physical books in the past 1 year, so if you are considering selling an ebook, now is a good time. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">GC Mouli, a writer and product leader published his first novel <\/span><a href=\"https:\/\/www.instamojo.com\/blog\/how-gc-mouli-is-retelling-the-story-of-the-son-of-cauvery\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=cauvery_mouli\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u2018The Son of Cauvery<\/span><\/a><span style=\"font-weight: 400;\">\u2018 by uploading the entire book online on Instamojo\u2019s online store for customers to read.<\/span><\/p>\n<h2><strong>Ready to start your online bookstore?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">An online book business has limitless potential in 2022 and beyond.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, take the first and <\/span><a href=\"https:\/\/www.instamojo.com\/online-store\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=online_store\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">create your online store<\/span><\/a><span style=\"font-weight: 400;\">. On Instamojo, you can get started for free and start selling books online at minimal costs.<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"mb-button mb-style-flat mb-size-default mb-corners-default mb-text-style-default \" style=\"background-color: #4e4e91;\" href=\"https:\/\/www.instamojo.com\/online-store\/sell-books-online\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=sell_books\" target=\"_blank\" rel=\"noopener\">Create your online bookstore<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Ever thought about diving into the exciting world of selling books online in India? Well, look no further!&hellip;\n","protected":false},"author":6,"featured_media":24119,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5322],"tags":[6295,6294,4050,6292,4043,6290,6289,4045,4046,4049,6296,6291,6293],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sell books online in India: From bookshelf to checkout | - Blog Instamojo<\/title>\n<meta name=\"description\" content=\"Dive into India&#039;s online book market. 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