{"id":16159,"date":"2020-12-10T12:39:58","date_gmt":"2020-12-10T07:09:58","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=16159"},"modified":"2023-08-14T10:02:39","modified_gmt":"2023-08-14T04:32:39","slug":"how-to-sell-furniture-online","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/how-to-sell-furniture-online\/","title":{"rendered":"How to sell furniture online in India: tips and examples"},"content":{"rendered":"<p><em><span style=\"font-weight: 400;\">Quick Summary:<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">Hey there, furniture enthusiasts and aspiring online sellers! If you&#8217;re eager to dive into the world to sell furniture online in India, you&#8217;re in for an exciting ride. This article is your go-to guide, packed with tips from the pros. We&#8217;ll cover everything \u2013 from picking the right pieces and platforms to pricing strategies that&#8217;ll make your customers smile. And the best part? We&#8217;ve got real stories of online furniture sellers who&#8217;ve hit it big in India. Newbie or pro, uncover secrets to excel in India&#8217;s online furniture market. Learn how to sell furniture online effectively.<\/span><\/em><\/p>\n<p><img loading=\"lazy\" class=\"size-large wp-image-26190 aligncenter\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/sell-furniture-online-1024x683.jpg\" alt=\"sell furniture online\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/sell-furniture-online-1024x683.jpg 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/sell-furniture-online-300x200.jpg 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/sell-furniture-online-768x512.jpg 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/sell-furniture-online-1536x1024.jpg 1536w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/sell-furniture-online-2048x1365.jpg 2048w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/sell-furniture-online-380x253.jpg 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/sell-furniture-online-800x533.jpg 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/sell-furniture-online-1160x773.jpg 1160w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/sell-furniture-online-scaled.jpg 2560w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The online furniture sector saw a boom; thanks to work-from-home and hybrid modes of working. People are buying furniture they need including desks, chairs, tables, etc since they are spending more time at home.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, if you had a plan to sell furniture online, this is a perfect time.<\/span><\/p>\n<h2><strong>What type of furniture can you sell online?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Curious about the world of online furniture sales? Well, have you ever wondered: What types of furniture are ideal for selling in the digital marketplace?<\/span><\/p>\n<blockquote><p>As projected by <a href=\"https:\/\/www.technavio.com\/report\/online-furniture-market-industry-size-analysis\" target=\"_blank\" rel=\"noopener\">Technavio<\/a>, the online furniture market is anticipated to expand at a CAGR of 17.73% from 2022 to 2027. This growth is predicted to result in a substantial market size increase of USD 139.97 billion. Market growth depends on online spending, tech, real estate, and home trends.<\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Ever thought about whether pillows fall under furniture, while excluding kitchen equipment? Furniture spans diverse categories; crucial when entering this business.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"size-large wp-image-26192\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/type-of-furniture-1024x891.jpg\" alt=\"types of furniture\" width=\"1024\" height=\"891\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/type-of-furniture-1024x891.jpg 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/type-of-furniture-300x261.jpg 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/type-of-furniture-768x668.jpg 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/type-of-furniture-1536x1337.jpg 1536w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/type-of-furniture-2048x1782.jpg 2048w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/type-of-furniture-380x331.jpg 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/type-of-furniture-800x696.jpg 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/type-of-furniture-1160x1009.jpg 1160w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/type-of-furniture-scaled.jpg 2560w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Also, nowadays, you could also sell old furniture online through platforms like OLX<\/span><\/p>\n<p>The Indian furniture sector encompasses furniture, components like flooring, textiles, and various home decor items.<\/p>\n<p><span style=\"font-weight: 400;\">It does not include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Home consumables<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Home improvements<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Products (hardware, tools paint, etc.) faucets<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kitchenware categories<\/span><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/TVU_SpzzfY8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><strong>14 essential steps to sell furniture online<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Well, how did Pepperfry and HomeLane find success as online furniture-selling platforms? What was the core business plan that led to these businesses scaling it big?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most importantly, how do customers trust furniture brands when purchasing something without testing\/touching it to ensure quality?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the ever-evolving realm of online commerce, selling furniture holds boundless potential for success. Are you ready to embark on a journey that combines creativity, strategy, and digital prowess? Look no further.\u00a0<\/span><\/p>\n<p>Let&#8217;s outline 14 essential steps to excel in the online furniture market<\/p>\n<p><span style=\"font-weight: 400;\">From product selection to customer engagement, each step is a cornerstone in constructing your online furniture business for enduring prosperity.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s dive into the essential roadmap that promises to reshape your entrepreneurial landscape.<\/span><\/p>\n<h3><strong>1. Start with market research and niche identification<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Research the online furniture market in India, understand customer preferences, and identify a niche or unique selling proposition (USP) that sets you apart from competitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are new to selling furniture, make sure you check the following \u2013<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Read up on the market share of different furniture items.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Research on trending designs. Consult with different furniture design experts on this.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Get samples of new products before you buy them.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set up a unit with trusted vendors and purchase or lease machinery.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Maintain a steady flow of working capital<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Customers are more aware than ever of the quality of the products they buy. Therefore, you need to do a little market research and find vendors and wholesalers who source good, low-cost materials and craftsmanship. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once these are in place, we can start to focus on setting up an online platform.<\/span><\/p>\n<p><b>Related Read: <\/b><a href=\"https:\/\/www.instamojo.com\/blog\/supply-chain-management-ecommerce\/\" target=\"_blank\" rel=\"noopener\"><b>Supply Chain Management for your Business: Everything you Need to Know<\/b><\/a><\/p>\n<h3><strong>2. Consider product selection and sourcing<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Choose a range of furniture products that align with your niche and target audience. Source or create high-quality, appealing items that meet customer demands.<\/span><\/p>\n<h3><strong>3. Select the platform\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Decide on the best website to sell furniture online \u2013 consider using established marketplaces like Amazon, Flipkart, or creating your own <\/span><a href=\"https:\/\/www.instamojo.com\/features\/ecommerce-website\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=ecommerce_website\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">eCommerce website<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The offline furniture sector covers only 50 out of close to 500 Indian cities in India, serving just about 10% of the Indian population.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So how can you reach everyone and tell them about your brand? <\/span><a href=\"https:\/\/www.instamojo.com\/blog\/how-to-set-up-your-instamojo-premium-online-store-and-add-your-first-product\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=online_store_premium\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Set up your premium online store on Instamojo<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Start with a social media page, and a WhatsApp group of your first 50 loyal customers, and work around the feedback that keeps your business on its toes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2022, let\u2019s face one truth \u2013 despite the world returning to normal, online shopping is here to stay! You can check out online platforms like:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.instamojo.com\/online-store\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=online_store\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Online store<\/span><\/a><span style=\"font-weight: 400;\"> platforms like Instamojo<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Online marketplaces like eBay, Amazon, Pepperfry, Rentomojo<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A brand website with integrated payment links<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.instamojo.com\/blog\/how-to-start-an-online-thrift-store-a-complete-guide\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Online thrift stores<\/span><\/a><span style=\"font-weight: 400;\">\u2013 Instagram and Facebook store<\/span><\/li>\n<\/ol>\n<blockquote><p><b>Tip: An online marketplace is ideal to <\/b><b>sell used furniture<\/b><b>, and it will sell quickly for the low price. Do not sell new furniture as your products could get lost in the ocean of furniture.<\/b><\/p><\/blockquote>\n<h4><strong>How Ecowoodies uses the Instamojo free online store to sell furniture?<\/strong><\/h4>\n<p><a href=\"https:\/\/www.instamojo.com\/ecowoodies\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=online_store_ecowoodies\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Ecowoodies<\/span><\/a><span style=\"font-weight: 400;\">, an online furniture seller makes customized cane furniture and sells its products on the Instamojo online store.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The brand uploads photos of its cane chairs and footstools to the store with a detailed description of the product.<\/span><\/p>\n<p><a href=\"https:\/\/www.instamojo.com\/blog\/how-to-sell-furniture-online-in-india-tips-and-examples\/ecowoodies-how-to-sell-furniture-instamojo\/\" rel=\"attachment wp-att-16162\"><img loading=\"lazy\" class=\"size-full wp-image-16162 aligncenter\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/Ecowoodies-how-to-sell-furniture-instamojo.jpg\" alt=\"Ecowoodies - how to sell furniture instamojo\" width=\"950\" height=\"549\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/Ecowoodies-how-to-sell-furniture-instamojo.jpg 950w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/Ecowoodies-how-to-sell-furniture-instamojo-300x173.jpg 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/Ecowoodies-how-to-sell-furniture-instamojo-768x444.jpg 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/Ecowoodies-how-to-sell-furniture-instamojo-380x220.jpg 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/Ecowoodies-how-to-sell-furniture-instamojo-800x462.jpg 800w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/><\/a><\/p>\n<h3><strong>4. Create compelling listings<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Craft detailed and engaging product listings. Include high-quality images, accurate descriptions, dimensions, materials used, and any <\/span><a href=\"https:\/\/www.instamojo.com\/features\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=features\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">special features<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><strong>5. Consider pricing strategy<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Set competitive and profitable prices for your furniture. Consider factors like production costs, competitor <\/span><a href=\"https:\/\/www.instamojo.com\/pricing\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=pricing\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">pricing<\/span><\/a><span style=\"font-weight: 400;\">, and perceived value by customers.<\/span><\/p>\n<h3><strong>6. Ensure smooth order fulfilment<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Establish efficient logistics and delivery processes. Ensure safe and timely <\/span><a href=\"https:\/\/www.instamojo.com\/ecommerce-shipping\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=shipping\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">shipping<\/span><\/a><span style=\"font-weight: 400;\">, keeping customers informed about the status of their orders.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The worst kind of customer review is when it is not your fault!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many times, customers have received furniture that comes broken or damaged during transit in shipping. While this is not your business\u2019s fault, you are still accountable for it when it comes to the customer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The solution is simple. When you set up a website or an online store, check the shipping partner reviews. Find out which <\/span><a href=\"https:\/\/www.instamojo.com\/ecommerce-shipping\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=shipping\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">eCommerce shipping service<\/span><\/a><span style=\"font-weight: 400;\"> is used by furniture retailers in your city, and be clear about the shipping time for different furniture categories.<\/span><\/p>\n<p><b>Related read: <\/b><a href=\"https:\/\/www.instamojo.com\/blog\/mojoxpress-one-stop-solution-shipping-needs\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=shipping_mojoxpress\" target=\"_blank\" rel=\"noopener\"><b>Everything you need to know about finding the perfect shipping partner\u00a0<\/b><\/a><\/p>\n<h3><strong>7. Create a user-friendly website (if applicable)<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">If you&#8217;re running your own eCommerce website, design it to be user-friendly, responsive, and easy to navigate. Incorporate <\/span><a href=\"https:\/\/www.instamojo.com\/payment-gateway-integration\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=payment_gateway_integration\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">secure payment gateways<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you wish to sell your furniture on an online website, here are some important things to consider:<\/span><\/p>\n<h4><strong>Choose a website builder<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">If you are new to the online game and do not want to spend a lot of money on an independent we<\/span><span style=\"font-weight: 400;\">bsite. <\/span><span style=\"font-weight: 400;\">eCommerce website builders let<\/span><span style=\"font-weight: 400;\"> y<\/span><span style=\"font-weight: 400;\">ou create a website on your own, for a monthly subscription fee.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You need to <\/span><a href=\"https:\/\/www.instamojo.com\/blog\/best-ecommerce-platform-small-business-india\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">choose an eCommerce platform<\/span><\/a><span style=\"font-weight: 400;\"> that suits your business.<\/span><\/p>\n<h4><strong>Set a product description<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Furniture is not as easy to purchase as clothes or books. People want to take their time before making a decision to buy a piece of furniture. Therefore, you need to invest time to describe the product in detail when uploading it to the store or website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example \u2013 take a look at how well Saraf furniture describes its product information in different categories. Ensure you mention \u2013<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Furniture dimensions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Warranty information<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Estimated shipping time<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Maintenance instructions<\/span><\/li>\n<\/ul>\n<p><b>Related Read:<\/b> <a href=\"https:\/\/www.instamojo.com\/blog\/how-to-write-product-description\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=product_description\" target=\"_blank\" rel=\"noopener\"><b>How to write product descriptions for your online store products<\/b><\/a><\/p>\n<h4><strong>Publish the product photos<\/strong><\/h4>\n<p class=\"p3\"><span style=\"font-weight: 400;\">Take clear, high-definition photos of your furniture before you upload it. Provide photos with dimensions mentioned in the photo itself. In eCommerce, product photography is crucial when <\/span><a href=\"https:\/\/www.instamojo.com\/blog\/convince-customers-to-buy-product\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">convincing your customers to buy your product. <\/span><\/a><\/p>\n<p><img loading=\"lazy\" class=\"wp-image-24312 size-large\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/How-to-sell-furniture-online-520x1024.png\" alt=\"How to sell furniture online\" width=\"520\" height=\"1024\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/How-to-sell-furniture-online-520x1024.png 520w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/How-to-sell-furniture-online-152x300.png 152w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/How-to-sell-furniture-online-380x748.png 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/How-to-sell-furniture-online.png 740w\" sizes=\"(max-width: 520px) 100vw, 520px\" \/><\/p>\n<p><a href=\"https:\/\/www.instamojo.com\/blog\/how-to-sell-furniture-online-in-india-tips-and-examples\/couch-how-to-sell-furniture-online\/\" rel=\"attachment wp-att-16166\"><img loading=\"lazy\" class=\"size-full wp-image-16166\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/Couch-how-to-sell-furniture-online.jpg\" alt=\"Couch - how to sell furniture online\" width=\"500\" height=\"375\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/Couch-how-to-sell-furniture-online.jpg 500w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/Couch-how-to-sell-furniture-online-300x225.jpg 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/Couch-how-to-sell-furniture-online-380x285.jpg 380w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.instamojo.com\/blog\/how-to-sell-furniture-online-in-india-tips-and-examples\/selling-furniture-online-india\/\" rel=\"attachment wp-att-16171\"><img loading=\"lazy\" class=\"wp-image-16171 size-full\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/Selling-furniture-online-india--e1644298037860.jpg\" alt=\"Selling furniture online india\" width=\"447\" height=\"484\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/Selling-furniture-online-india--e1644298037860.jpg 447w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/Selling-furniture-online-india--e1644298037860-277x300.jpg 277w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/Selling-furniture-online-india--e1644298037860-380x411.jpg 380w\" sizes=\"(max-width: 447px) 100vw, 447px\" \/><\/a><\/p>\n<h3><strong>8. Consider online marketing<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Utilize digital marketing strategies to promote your furniture business. This can include search engine optimization (SEO), social media marketing, email campaigns, and pay-per-click (PPC) advertising.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Almost every new furniture business has an online platform on social media. Did you know <\/span><a href=\"https:\/\/www.instamojo.com\/blog\/sell-on-pinterest\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=sell_pinterest\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Pinterest<\/span><\/a><span style=\"font-weight: 400;\"> is a great platform for furniture sellers?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customers add furniture they would like to buy to their Pinterest boards. They share beautiful furniture products with their friends on Instagram.<\/span><\/p>\n<h4><strong>How to boost sales on social media and sell furniture online?<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Hey there, ready to dive into the world of boosting furniture sales through social media? We&#8217;ve got you covered! The following steps spill the beans on how to captivate your audience, ramp up your brand&#8217;s visibility, and turn those clicks into actual sales. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Get ready to blend creativity with commerce and give your furniture the online spotlight it deserves!<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Share customer testimonials on social media<\/strong>: <\/span><a href=\"https:\/\/www.instamojo.com\/blog\/introducing-customer-testimonials-for-online-stores\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Customer reviews<\/span><\/a><span style=\"font-weight: 400;\"> are crucial for furniture brands. Online shoppers worry about quality. Get happy customers to review on social media, then share these on your stories and site.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Have a strong customer support system in place<\/strong>: Connect with customers, seek feedback, and offer free assembly. Provide after-sales support through emails, calls, or social media DMs. This keeps negative feedback away from your site and handles!<\/span><\/li>\n<\/ul>\n<p><b>Related read: <\/b><a href=\"https:\/\/www.instamojo.com\/blog\/orm-business-reputation-social-media\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=orm\" target=\"_blank\" rel=\"noopener\"><b>How to manage your business reputation on social media<\/b><\/a><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Offer discounts and coupon codes<\/strong>: Surprising fact: 92% of shoppers use <\/span><a href=\"https:\/\/www.instamojo.com\/blog\/how-to-improve-your-online-sales-using-discount-codes\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=discount_code\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">discount codes<\/span><\/a><span style=\"font-weight: 400;\">. These codes not only draw customers but also open doors for more sales. Stay savvy with seasonal trends, provide discounts and coupons, and watch your sales soar.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.instamojo.com\/blog\/how-to-sell-furniture-online-in-india-tips-and-examples\/pinterest-board\/\" rel=\"attachment wp-att-16167\"><img loading=\"lazy\" class=\"size-large wp-image-16167\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/pinterest-board--1024x549.png\" alt=\"pinterest board\" width=\"1024\" height=\"549\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/pinterest-board--1024x549.png 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/pinterest-board--300x161.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/pinterest-board--768x411.png 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/pinterest-board--380x204.png 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/pinterest-board--800x429.png 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/pinterest-board--1160x621.png 1160w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/pinterest-board-.png 1346w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CH-mSKwpVh5\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CH-mSKwpVh5\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Ellementry (@ellementryhome)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<h3><strong>9. Provide the best customer service<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Provide excellent customer support through various channels \u2013 email, chat, or phone. Address inquiries, concerns, and issues promptly to build trust.<\/span><\/p>\n<h3><strong>10. Check the quality assurance<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Maintain the quality of your furniture and ensure it meets or exceeds customer expectations. Quality products lead to positive reviews and repeat business.<\/span><\/p>\n<h3><strong>11. Respect customer reviews and feedback<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Encourage customers to leave reviews and feedback about their experience and the products they purchased. Positive reviews can significantly influence potential buyers.<\/span><\/p>\n<div class=\"cs-embed cs-embed-responsive\"><iframe loading=\"lazy\" title=\"Happiness Escalated with Saraf Furniture \ud83d\ude0a\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/QBQwORXuwV4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<h3><strong>12. Proceed with the continuous improvement<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Stay updated with industry trends and customer preferences. Continuously improve your product offerings, website, and customer service to stay competitive.<\/span><\/p>\n<h3><strong>13. Consider analytics and insights<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Monitor sales data, website traffic, and customer behaviour using <\/span><a href=\"https:\/\/www.instamojo.com\/features\/analytics\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=analytics\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">real time eCommerce analytics<\/span><\/a><span style=\"font-weight: 400;\">. Use this data to make informed decisions and optimize your strategies.<\/span><\/p>\n<h3><strong>14. Time to scale and expand<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Once you&#8217;ve established a successful online furniture business, consider expanding your product range, reaching new audiences, or even exploring international markets.<\/span><\/p>\n<h2><strong>Online furniture selling tips to mastering success<\/strong><\/h2>\n<p><img loading=\"lazy\" class=\"size-large wp-image-26193\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/furniture-feels-like-home-1024x1024.jpg\" alt=\"online furniture feels like home\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/furniture-feels-like-home-1024x1024.jpg 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/furniture-feels-like-home-300x300.jpg 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/furniture-feels-like-home-150x150.jpg 150w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/furniture-feels-like-home-768x768.jpg 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/furniture-feels-like-home-1536x1536.jpg 1536w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/furniture-feels-like-home-2048x2048.jpg 2048w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/furniture-feels-like-home-80x80.jpg 80w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/furniture-feels-like-home-380x380.jpg 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/furniture-feels-like-home-800x800.jpg 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/furniture-feels-like-home-1160x1160.jpg 1160w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/furniture-feels-like-home-scaled.jpg 2560w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Selling furniture online requires a blend of creativity, strategy, and dedication. To truly excel in this dynamic landscape, consider these advanced tips that can elevate your online furniture business:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Craft a unique brand identity<\/strong>: Establish a resonant brand image from logo to website design that reflects your values.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Embrace sustainability<\/strong>: Offer eco-friendly furniture options and highlight your commitment to reducing environmental impact.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Collaborate with influencers<\/strong>: Partner with interior design influencers for credibility and wider reach.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Implement retargeting<\/strong>: Remind potential customers of their interest through retargeting ads.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Provide assembly and care info<\/strong>: Include detailed instructions and videos for assembly and maintenance.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Leverage testimonials<\/strong>: Showcase customer reviews to build credibility.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Personalize shopping<\/strong>: Use customer data for tailored product recommendations.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Offer virtual design consultations<\/strong>: Provide personalized advice for a premium touch.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Showcase user-created content<\/strong>: Encourage customers to share photos of your furniture in their homes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Cross-promotions<\/strong>: Collaborate with complementary brands for mutual exposure.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Limited editions<\/strong>: Create urgency with limited edition collections.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Subscription services<\/strong>: Offer rentals or maintenance services for ongoing customer value.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Influencer social proof<\/strong>: Gain visibility by engaging influencers in your niche.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Email marketing<\/strong>: Nurture relationships with targeted campaigns and informative content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Interactive customization<\/strong>: Develop configurators for personalized product designs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Compelling descriptions<\/strong>: Craft emotional narratives around your furniture pieces.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Social responsibility<\/strong>: Support causes and showcase ethical initiatives.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>A\/B testing<\/strong>: Experiment with layouts, buttons, and strategies for optimization.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Industry partnerships<\/strong>: Connect at trade shows for networking and exposure.<\/span><\/li>\n<\/ul>\n<h2><strong>Examples of leading Indian retailers who sell furniture online<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Here comes the time to discover how Indian furniture retailers are thriving online, offering a wide range of options from traditional craftsmanship to contemporary designs.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Urban Ladder<\/strong>: Offering modern and stylish furniture options with a focus on quality and customer service.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Pepperfry<\/strong>: Providing a wide variety of furniture styles along with frequent discounts and deals.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>HomeTown<\/strong>: Offering diverse home furnishings and furniture solutions, blending contemporary and traditional designs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>WoodenStreet<\/strong>: Specializing in custom-made furniture to suit individual preferences and spaces.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>FabIndia<\/strong>: Incorporating traditional Indian craftsmanship into furniture designs, along with clothing and decor items.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Durian<\/strong>: Delivering stylish and practical furniture solutions for modern homes, including sofas, beds, and more.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Livspace<\/strong>: Offering both interior design services and a range of furniture and decor items through their online store.<\/span><\/li>\n<\/ul>\n<h2><strong>Furniture eCommerce made easy with Instamojo<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Consumers are back on the buying spree, and new market trends show that eCommerce will drive the way forward both in order volume and sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you wish to set up your online store, send payment links, integrate payment APIs, offer customer support, collect leads, and sell on social media \u2013 you are in the right place already<\/span><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Sign up on <a href=\"https:\/\/www.instamojo.com\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=home_page\" target=\"_blank\" rel=\"noopener\">Instamojo<\/a> and choose how you would like to start selling your furniture. We can help!<\/span><\/p>\n<h2><strong>FAQs<\/strong><\/h2>\n<p><strong>Q1: Where best to sell furniture online?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">A1: Undoubtedly, popular platforms like Amazon, Flipkart, Pepperfry, Urban Ladder, or your own website suit different needs.<\/span><\/p>\n<p><strong>Q2: What percentage of furniture is sold online?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">A2: <\/span>At just 3% of India&#8217;s furniture market, online furniture is a fast-growing e-commerce segment. Also, growing steadily at 35-40% for five years, this segment surged due to COVID-19.<\/p>\n<p><strong>Q3: Can you make money selling furniture online?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">A3: Certainly, with planning, quality products, marketing, and customer service, online furniture sales can be profitable.<\/span><\/p>\n<p><strong>Q4: Is selling furniture a profitable business?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">A4: Yes, it can be profitable by offering quality, unique products, efficient operations, and good customer support. Success might take time.<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"mb-button mb-style-flat mb-size-default mb-corners-default mb-text-style-default \" style=\"background-color: #2b2b81;\" href=\"https:\/\/www.instamojo.com\/online-store\/sell-home-decor-online\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=sell_home_decor\" target=\"_blank\" rel=\"noopener\">Sell furniture online<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Quick Summary: Hey there, furniture enthusiasts and aspiring online sellers! If you&#8217;re eager to dive into the world&hellip;\n","protected":false},"author":6,"featured_media":26219,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5322],"tags":[6254,6264,6256,4115,6265,6257,4121,6258,6255,6259,6260,6261,6263,6262],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to sell furniture online in India: tips and examples | - Blog Instamojo<\/title>\n<meta name=\"description\" content=\"Unlock valuable insights with expert tips and real-life cases to sell furniture online in India. 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