{"id":16352,"date":"2020-12-20T22:59:27","date_gmt":"2020-12-20T17:29:27","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=16352"},"modified":"2021-01-13T18:02:33","modified_gmt":"2021-01-13T12:32:33","slug":"how-soapernatural-caters-to-the-b2b-and-b2c-sector-with-zero-compromise-on-quality","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/how-soapernatural-caters-to-the-b2b-and-b2c-sector-with-zero-compromise-on-quality\/","title":{"rendered":"How Soapernatural Caters To B2B &#038; B2C Sector Without Compromising On Quality"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Have you used soap that does not dry your skin and smells like bubblegum? Setting up a successful soap selling business might sound like fun and games, but as it turns out for Shrutika and Lehar of Soapernatural &#8211; you also need to get your hands dirty.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We got in touch with the entrepreneur duo &#8211; Lehar Maan and Shrutika Vaishnavi, to know more about their aesthetic soap manufacturing label &#8211; Soapernatural.\u00a0<\/span><\/p>\n<h3>Meet the \u2018Soaperwomen\u2019 &#8211; Shrutika and Lehar<\/h3>\n<p><span style=\"font-weight: 400;\">Started in August 2018, Soapernatural makes aesthetic, handmade soap using completely natural ingredients.\u00a0<\/span><\/p>\n<figure id=\"attachment_16356\" aria-describedby=\"caption-attachment-16356\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.instamojo.com\/blog\/how-soapernatural-caters-to-the-b2b-and-b2c-sector-with-zero-compromise-on-quality\/founders-soapernatural\/\" rel=\"attachment wp-att-16356\"><img loading=\"lazy\" class=\"size-large wp-image-16356\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/Founders-Soapernatural-1024x819.jpg\" alt=\"Founders - Soapernatural\" width=\"1024\" height=\"819\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/Founders-Soapernatural-1024x819.jpg 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/Founders-Soapernatural-300x240.jpg 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/Founders-Soapernatural-768x614.jpg 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/Founders-Soapernatural-380x304.jpg 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/Founders-Soapernatural-800x640.jpg 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/Founders-Soapernatural-1160x928.jpg 1160w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/Founders-Soapernatural.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption id=\"caption-attachment-16356\" class=\"wp-caption-text\">From Left &#8211; Lehar Maan and Shrutika Vaishnavi &#8211; Founders<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Lehar Maan and Shrutika Vaishnavi began making soaps for two reasons &#8211;\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Side hustle to take a break from their 9-5 jobs\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Understanding the pain points of customers like them &#8211; people who were deprived of natural skincare products they could afford.\u00a0<\/span><\/li>\n<\/ol>\n<blockquote><p><span style=\"font-weight: 400;\">\u201c We did not leap right into making soaps. We took some time to get feedback from our peers and set up our brand. The whole idea was to make soaps that do not give the user flakiness or white lines after they use it. So, we targeted two types of skin &#8211; oily and dry, and combined the best ingredients meant for these skin types.\u201d &#8211; Lehar\u00a0<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">The entrepreneurs do not compromise on quality and are generous with the ingredients they use on the products to ensure the best quality. And it pays off!\u00a0<\/span><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CIXGza2FB8f\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CIXGza2FB8f\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Soapernatural &#8211; Soaps &amp; More (@soapernatural_handmadesoaps)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<blockquote><p><strong>\u201cWe got our first order on day one of uploading our Instagram post, and it was not even from our circle!\u201d &#8211; Lehar\u00a0<\/strong><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Setting new standards of quality and not compromising on cost could be a challenge for a small business like Soapernatural. Here\u2019s how they tackled that.\u00a0<\/span><\/p>\n<h3><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">How Soapernatural focused on quality skincare\u00a0<\/span><\/h3>\n<p><span style=\"color: #333333; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\">Both Lehar and Shrutika Vaishnavi wanted their customers to never have to be deprived of good skincare.\u00a0<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u201c We had a friend who said our soaps helped her son&#8217;s dry skin problem go away! We do not claim our soaps cure dermatological problems &#8211; but the absence of chemicals sure made a difference.\u201d &#8211; Lehar\u00a0<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">It took the entrepreneur duo a whole year to perfect their soap making skills. They took up two kinds of soap making &#8211; hot process and cold process.\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Hot Process<\/strong> &#8211; Get the soap base and add more ingredients. This is good for anyone who has just started selling and making soap<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Cold Process<\/strong> &#8211;\u00a0 You make the soap from scratch. This is the process Soapernaturals is moving to, as it takes more practice and effort.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With a straightforward process in place, natural A-grade quality ingredients and attention to detail, Lehar and Shrutika wanted to change the perception of handmade soaps.\u00a0<\/span><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u201c We are not a luxury brand.\u201d &#8211; Lehar\u00a0<\/span><\/p>\n<\/blockquote>\n<h3>Setting up a conscious brand that people can afford<\/h3>\n<p><span style=\"font-weight: 400;\">With conscious branding becoming the norm, Soapernatural made sure their customers understand the need for using handmade, affordable products.\u00a0<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u201c A lot of people asked us if we want to make shower gels, but that cancels out the purpose of our brand. We wanted to get rid of the whole concept of bottles.\u201d &#8211; Lehar\u00a0<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">The brand does not only focus on being eco friendly but quality too.\u00a0<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u201c A lot of brands extract glycerin and sell it separately, and what you are sold is a hardened cleansing product which can be rough on the skin. We do not extract the glycerin and therefore, our soap still feels skin-friendly.\u201d &#8211; Lehar\u00a0<\/span><\/p><\/blockquote>\n<p><em><strong>While normal soap brands sell at 100 gms per soap, Soapernatural soaps weigh about 135 grams and are sold at a minimum of\u00a0\u20b9150 per soap.\u00a0<\/strong><\/em><\/p>\n<p><a href=\"https:\/\/www.instamojo.com\/blog\/how-soapernatural-caters-to-the-b2b-and-b2c-sector-with-zero-compromise-on-quality\/soapernatural-products\/\" rel=\"attachment wp-att-16360\"><img loading=\"lazy\" class=\"size-large wp-image-16360 aligncenter\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/soapernatural-products-1024x819.jpg\" alt=\"soapernatural products\" width=\"1024\" height=\"819\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/soapernatural-products-1024x819.jpg 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/soapernatural-products-300x240.jpg 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/soapernatural-products-768x614.jpg 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/soapernatural-products-380x304.jpg 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/soapernatural-products-800x640.jpg 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/soapernatural-products-1160x928.jpg 1160w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/soapernatural-products.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">So, how does Soapernatural manage their orders and keep the quality going?\u00a0<\/span><\/p>\n<h3>How Soapernatural found the right vendor<\/h3>\n<p><span style=\"font-weight: 400;\">Soapernatural faced challenges once the orders began pouring in. It took them 6 months to find a vendor they could trust to provide the raw materials they needed. Here\u2019s what they suggest all entrepreneurs do when looking for a vendor &#8211;\u00a0<\/span><\/p>\n<ul>\n<li>Ensure the quality of raw materials being supplied is consistent<\/li>\n<li>Maintain a time period where you test how they respond to you and your brand<\/li>\n<\/ul>\n<h3>B2C and B2B &#8211; How Soapernatural caters to different segments<\/h3>\n<p><span style=\"font-weight: 400;\">The entrepreneurs juggle catering to both B2B and B2C sectors. While they started out in the B2C sector, like any business looking to upscale and grow, Soapernatural is considering the B2B segment too.\u00a0<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u201cTo do well in the B2C segment, you need to focus primarily on customer retention. They carry the brand for you. This is what we are currently doing, but we see many benefits in the B2B segment too.\u201d\u00a0<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Soapernatural wants to cater to businesses that will help them save costs on branding and allows the entrepreneurs more time to focus on their products.\u00a0<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u201c We are still weighing both options. While B2C is working well for us, B2B allows us to maintain a steady number of bulk orders. The core is to get a good product out, rather than focusing on the brand alone.\u201d &#8211; Lehar\u00a0<\/span><\/p><\/blockquote>\n<h4>For ZERO compromises on quality, FIRST, save costs<\/h4>\n<p><span style=\"font-weight: 400;\">Lehar and Shrutika are not too worried about costs as of now and are looking at organic growth.\u00a0\u00a0<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u201cWe are seeing an increase in margin simply because our customers are spreading the word.\u201d\u00a0<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">How do they save on costs without letting it affect quality? Firstly, by finding an affordable shipping partner and vendor who can save costs on packaging.\u00a0<\/span><\/p>\n<h4>SECOND, set it up online.<\/h4>\n<p><span style=\"font-weight: 400;\">Just when orders started coming in, Soapernatural turned to Instamojo for online payments.\u00a0<\/span><\/p>\n<blockquote><p><strong>\u201c When you are a small business, customers want to know that your brand is trustworthy. So, Instamojo was a godsend. All we had to do was send customers the payment link and they could pay how they want. Customers in the USA and other parts of the world had ways to pay us now, instead of just relying on UPI apps.\u201d &#8211; Lehar\u00a0<\/strong><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Using a Instamojo <a href=\"https:\/\/www.instamojo.com\/start\/payment-gateway\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=payment_gateway\" target=\"_blank\" rel=\"noopener\">free payment gateway<\/a> helped it seem more authentic to the brand, and allowed the entrepreneurs to streamline payments.\u00a0<\/span><\/p>\n<h5>How Soapernatural uses Payment links<\/h5>\n<p><a href=\"https:\/\/www.instamojo.com\/blog\/how-soapernatural-caters-to-the-b2b-and-b2c-sector-with-zero-compromise-on-quality\/untitled-design-2-3\/\" rel=\"attachment wp-att-16357\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-16357\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/12\/Untitled-design-2.gif\" alt=\"\" width=\"940\" height=\"788\" \/><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Soapernatural\u2019s message to new entrepreneurs &#8211; Listen to your elders!\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While scoping out for customer feedback and doing market research, Lehar and Shrutika sought advice from senior entrepreneur friends who said &#8211; <strong>\u201c Never compromise on quality! Customers will always remember how you catered to them the first time, so do not save costs by saving on ingredients and material. It pays off eventually, and helps in repeat customers.\u201d\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Soapernatural works hard to understand pricing points, customer needs, seasonal trends, and constantly experiments with ingredients to improve quality. We are sure the main ingredient that goes into their products is patience.\u00a0<\/span><\/p>\n<p><b>If you wish to focus on your business like Soapernatural, we got you. Let us take care of your payments while you grow your business online.\u00a0<\/b><\/p>\n<hr \/>\n<p style=\"text-align: center;\"><a class=\"mb-button mb-style-flat mb-size-default mb-corners-default mb-text-style-default \" style=\"background-color: #4e4e91;\" href=\"https:\/\/www.instamojo.com\/start\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=start_page\" target=\"_blank\" rel=\"noopener\">SET UP YOUR BUSINESS ON INSTAMOJO<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Have you used soap that does not dry your skin and smells like bubblegum? Setting up a successful&hellip;\n","protected":false},"author":6,"featured_media":16354,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[3783,1925,3961,4195,3241,3380,4196,4197,2115,1807,375,4194,4193],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Soapernatural Caters To B2B and B2C Sector With Top Quality Soaps<\/title>\n<meta name=\"description\" content=\"Soapernatural makes beautiful handmade soaps with an abundance of natural ingredients - but how do they save costs without comrpromising on quality?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.instamojo.com\/blog\/how-soapernatural-caters-to-the-b2b-and-b2c-sector-with-zero-compromise-on-quality\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Soapernatural Caters To B2B and B2C Sector With Top Quality Soaps\" \/>\n<meta property=\"og:description\" content=\"Soapernatural makes beautiful handmade soaps with an abundance of natural ingredients - 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