{"id":16743,"date":"2021-01-20T18:27:56","date_gmt":"2021-01-20T12:57:56","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=16743"},"modified":"2023-09-19T11:47:34","modified_gmt":"2023-09-19T06:17:34","slug":"how-to-sell-jewelry-online","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/how-to-sell-jewelry-online\/","title":{"rendered":"How to sell jewellery online in India: Tips and LIVE examples"},"content":{"rendered":"

The questions are already swimming in your mind – selling jewellery online? Would that be safe? How do I ship fragile jewellery to customers? How can customers trust our products sold online without touching it?<\/p>\n

Let\u2019s figure it out through this guide.<\/p>\n

You’ll also get some inspiration along the way from homegrown jewellery brands that are doing well with their own independent eCommerce websites.<\/p>\n

Why sell jewellery online?<\/strong><\/h2>\n

Because it is lightweight and therefore easy to ship?<\/p>\n

Or because you do not have the anxiety of maintaining a brick-and-mortar store?<\/p>\n

There are many reasons that will convince you to sell jewellery online:<\/p>\n

1. Starting with – the sheer market size!<\/strong><\/p>\n

The Indian gems and jewellery sector is one of the largest in the world and contributes to over 29% of global jewellery consumption, according to Statista<\/strong>. Currently, we are home to over 300,000 jewellery brands and sellers.<\/p>\n

According to IBEF, India\u2019s gems and jewellery industry is expected to reach US$ 70 billion by 2025.<\/p>\n

\"IBEF<\/a>
Source: IBEF<\/figcaption><\/figure>\n

2. Another advantage is the increased purchases from tier 2 and tier 3 towns.<\/strong><\/p>\n

According to the Indian Brand Equity Foundation, online sales from jewellery shopping are expected to account for 1\u20132% of the fine jewellery segment.<\/p>\n

A recent trends report published by our team<\/a> also predicts that entrepreneurs today understand the power of online presence and digital operation. eCommerce is on the rise<\/a>, with COVID contributing to a surge in shopping online and from home.<\/p>\n

3. Indian weddings and festivities are a hot time for jewellery sales\u00a0<\/b><\/div>\n

Weddings <\/strong>are a huge market for jewellery. Also, an increase in buyer demand. Despite the high gold prices in the wedding season of 2023, investing in gold remained a priority. Here’s what Annargha Chowdhury of Anjali Jewellers had to say to Times of India –<\/a><\/p>\n

\u201cWe are seeing a lot of footfall. Although prices are high, people realised that there is no substitute for gold as it is a safe option for investors. The younger generation understands that investing in gold is never wasted.”\u00a0<\/strong><\/p>\n

 <\/p>\n

\"how<\/a>
Source: Salehoo<\/figcaption><\/figure>\n
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According to CaratLane, India\u2019s top online jewellery brand, people are cutting down on wedding ceremony budgets, making more room for jewellery purchases.<\/p>\n<\/blockquote>\n

What are the biggest challenges to selling jewellery in India?<\/strong><\/h2>\n

1. Identifying customers and gaining their trust<\/strong><\/h4>\n

You need to first understand who you are selling jewellery to.\u00a0<\/span><\/span><\/p>\n

Identify your customer base using o<\/span><\/span>nline surveys, Google Analytics or SEMRush.<\/p>\n

We have seen ads where people shop for jewellery after carefully scanning each item in the store. So what happens when you shift online?<\/a> How do your customers know you are not scamming them?<\/p>\n

Our team carried out a short poll asking jewellery brands about the biggest challenges they faced and \u2018gaining customer trust\u2019 was the highest – at 75%!<\/p>\n

2. Limited customer interaction<\/strong><\/h4>\n

According to Gaurav Singh Kushwaha, Founder of BlueStone<\/span>, websites do not offer enough customer interaction space, the way a physical store does.<\/p>\n