{"id":17186,"date":"2021-02-25T21:23:54","date_gmt":"2021-02-25T15:53:54","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=17186"},"modified":"2023-05-23T11:25:06","modified_gmt":"2023-05-23T05:55:06","slug":"ecommerce-online-store-tips-for-entrepreneurs","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/ecommerce-online-store-tips-for-entrepreneurs\/","title":{"rendered":"7 things eCommerce entrepreneurs should know before starting an online store"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Are you interested in starting your own eCommerce online store?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Smart choice!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to an article published in Forbes, eCommerce transactions will represent 95% of all online purchases by 2040.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t jump into the fray immediately, however.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s a lot of information to know before attaining success on your <\/span><span style=\"font-weight: 400;\">online business<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<blockquote><p>If you want to get everything set up well, you need some initial research and planning before making your eCommerce business a reality and success.<\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Let\u2019s look at seven things you need to know about starting an online store.\u00a0<\/span><\/p>\n<h2><strong>1. Research your niche<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">How will you know what to call your business, which domain name to buy for your store, what products to sell or how you\u2019ll separate yourself from the competition?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll conduct market research.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first step is settling on your overall industry, or niche.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start by asking yourself which niche interests you the most.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, do you naturally love shoes?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Maybe you want to open up an eCommerce business in that niche so that you can talk about your favourite topic while earning revenue. Thus, making more money while doing something you love.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other niches that translate well to selling via online stores include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Eco-friendly products<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Meal replacements<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Skincare and cosmetics<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nutrition products<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Men\u2019s grooming products<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">There isn\u2019t one correct answer and these are simply ideas to get you thinking.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use keyword research tools like Ubersuggest to gain understanding about which personal interests transfer into potentially lucrative eCommerce niches.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example of how many people search for \u201cskincare\u201d every month:<\/span><\/p>\n<p><a href=\"https:\/\/www.instamojo.com\/blog\/ecommerce-online-store-tips-for-entrepreneurs\/ecommerce-online-store-keyword\/\" rel=\"attachment wp-att-17199\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-17199\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/02\/ecommerce-online-store-keyword.png\" alt=\"ecommerce online store keyword\" width=\"1009\" height=\"185\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/02\/ecommerce-online-store-keyword.png 1009w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/02\/ecommerce-online-store-keyword-300x55.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/02\/ecommerce-online-store-keyword-768x141.png 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/02\/ecommerce-online-store-keyword-380x70.png 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/02\/ecommerce-online-store-keyword-800x147.png 800w\" sizes=\"(max-width: 1009px) 100vw, 1009px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Or nutrition:<\/span><\/p>\n<p><a href=\"https:\/\/www.instamojo.com\/blog\/ecommerce-online-store-tips-for-entrepreneurs\/ecommerce-online-store-keyword-2\/\" rel=\"attachment wp-att-17200\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-17200\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/02\/ecommerce-online-store-keyword-2.png\" alt=\"ecommerce online store keyword 2\" width=\"922\" height=\"181\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/02\/ecommerce-online-store-keyword-2.png 922w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/02\/ecommerce-online-store-keyword-2-300x59.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/02\/ecommerce-online-store-keyword-2-768x151.png 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/02\/ecommerce-online-store-keyword-2-380x75.png 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/02\/ecommerce-online-store-keyword-2-800x157.png 800w\" sizes=\"(max-width: 922px) 100vw, 922px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve settled on your niche, it\u2019s time to research the desires and problems of your future customers, as well as your potential competition.\u00a0<\/span><\/p>\n<h2><strong>2. Conduct competitor research<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Researching competitors helps you do the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Spot industry trends<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Understand current pricing strategies<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make better marketing strategy decisions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Find a gap in the market others aren\u2019t serving well<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Start your search on Amazon and Google to find competitors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, an Amazon search reveals competitors already selling eco-friendly cleaning products:<\/span><\/p>\n<p><a href=\"https:\/\/www.instamojo.com\/blog\/ecommerce-online-store-tips-for-entrepreneurs\/screenshot-2021-02-25-at-6-36-26-pm\/\" rel=\"attachment wp-att-17201\"><img loading=\"lazy\" class=\"alignnone wp-image-17201 size-full\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/02\/Screenshot-2021-02-25-at-6.36.26-PM.png\" alt=\"amazon-online-store\" width=\"744\" height=\"696\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/02\/Screenshot-2021-02-25-at-6.36.26-PM.png 744w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/02\/Screenshot-2021-02-25-at-6.36.26-PM-300x281.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/02\/Screenshot-2021-02-25-at-6.36.26-PM-380x355.png 380w\" sizes=\"(max-width: 744px) 100vw, 744px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Make a list of 7-10 competitors and create a spreadsheet with their data, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Domain name<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Target customers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Uniqueness in the market<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Website features, such as product images, search functions, etc<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How they approach shipping<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Price points used for products<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer support elements, such as website UX, cart abandonment strategy, etc<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How they highlight product features and benefits<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing strategies, such as blogging, social media channels, etc<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">After that, use tools like Alexa, Buzzsumo, and SimilarWeb to gather relevant data.<\/span><\/p>\n<blockquote><p>Related Read: <a href=\"https:\/\/www.instamojo.com\/blog\/benefits-of-ecommerce-website\/\" target=\"_blank\" rel=\"noopener\">Benefits of an eCommerce website<\/a><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">BuzzSumo is great for analysing a competitor\u2019s top performing content:<\/span><\/p>\n<p><a href=\"https:\/\/www.instamojo.com\/blog\/ecommerce-online-store-tips-for-entrepreneurs\/ecommerce-online-store-2\/\" rel=\"attachment wp-att-17202\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-17202\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/02\/ecommerce-online-store-2.png\" alt=\"ecommerce online store 2\" width=\"1015\" height=\"298\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/02\/ecommerce-online-store-2.png 1015w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/02\/ecommerce-online-store-2-300x88.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/02\/ecommerce-online-store-2-768x225.png 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/02\/ecommerce-online-store-2-380x112.png 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/02\/ecommerce-online-store-2-800x235.png 800w\" sizes=\"(max-width: 1015px) 100vw, 1015px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">SimilarWeb provides competitor site traffic sources:<\/span><\/p>\n<p><a href=\"https:\/\/www.instamojo.com\/blog\/ecommerce-online-store-tips-for-entrepreneurs\/screenshot-2021-02-25-at-6-36-58-pm\/\" rel=\"attachment wp-att-17203\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-17203\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/02\/Screenshot-2021-02-25-at-6.36.58-PM.png\" alt=\"ecommerce online store 3\" width=\"998\" height=\"357\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/02\/Screenshot-2021-02-25-at-6.36.58-PM.png 998w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/02\/Screenshot-2021-02-25-at-6.36.58-PM-300x107.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/02\/Screenshot-2021-02-25-at-6.36.58-PM-768x275.png 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/02\/Screenshot-2021-02-25-at-6.36.58-PM-380x136.png 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/02\/Screenshot-2021-02-25-at-6.36.58-PM-800x286.png 800w\" sizes=\"(max-width: 998px) 100vw, 998px\" \/><\/a><\/p>\n<h2><strong>3. Perform customer research<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Find out details about the people in your target market, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What problems do they have?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Which devices do they use most often while shopping online?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What creates their desire to buy your products?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Where do they live?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Are you selling to men, women or both?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What prevents them from trusting companies?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What are their values?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Do everything possible to understand your audience before starting an online store so that you can effectively communicate why you\u2019re the best option.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Get into Facebook groups, industry forums and read competitor reviews in the pursuit of customer knowledge. Survey softwares are great tools to collect first hand data from your customers.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You could also hop onto webinars where veteran sellers talk about their strategies for reaching the right buyers. Alternatively, you could <\/span><span style=\"font-weight: 400;\">host a webinar<\/span><span style=\"font-weight: 400;\"> and learn from your customers while you advance your personal brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After all, when you foster an interactive community whether it\u2019s just an online community or social media group, you\u2019re establishing a brand for yourself.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Selling products online isn\u2019t only about product knowledge or marketing skills. The biggest differentiator between success and failure is how well you help solve problems for your customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Summing up the previous three sections, the overall factors to consider while researching include market saturation, experience, profitability, customer pain points and passion.\u00a0<\/span><\/p>\n<h2><strong>4. Select a business name &amp; domain name<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Pay attention to business names as you research competitors. Since the names are the first thing customers see, it\u2019s important to brainstorm the perfect ideas before finally registering a domain.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make a list of names you like. This helps you know which names are taken and also what you like and don\u2019t like.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think outside the box. Write down everything that comes to mind when brainstorming <\/span><a href=\"https:\/\/www.instamojo.com\/blog\/online-store-name-ideas-ultimate-plan\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=online-store-name-ideas\"><span style=\"font-weight: 400;\">potential business names<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start with plenty of choices so that you can narrow your choice down to the best idea that fits your niche, vision and values.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Go back and organize your ideas once you\u2019ve brainstormed out a large list. Test the names you like best by running them by family, friends or business associates who have knowledge about or an interest in your chosen niche.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A business name generator is useful if you get stuck and need help with the creative process. While many name generators exist, here are two to get you started:<\/span><\/p>\n<h4><strong>1. Oberlo<\/strong><\/h4>\n<p><a href=\"https:\/\/www.instamojo.com\/blog\/ecommerce-online-store-tips-for-entrepreneurs\/ecommerce-online-store-oberlo\/\" rel=\"attachment wp-att-17204\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-17204\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/02\/ecommerce-online-store-Oberlo.png\" alt=\"ecommerce online store Oberlo\" width=\"1018\" height=\"411\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/02\/ecommerce-online-store-Oberlo.png 1018w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/02\/ecommerce-online-store-Oberlo-300x121.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/02\/ecommerce-online-store-Oberlo-768x310.png 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/02\/ecommerce-online-store-Oberlo-380x153.png 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/02\/ecommerce-online-store-Oberlo-800x323.png 800w\" sizes=\"(max-width: 1018px) 100vw, 1018px\" \/><\/a><\/p>\n<h4>2. Anadea<\/h4>\n<p><a href=\"https:\/\/www.instamojo.com\/blog\/ecommerce-online-store-tips-for-entrepreneurs\/ecommerce-online-store-anadea\/\" rel=\"attachment wp-att-17205\"><img loading=\"lazy\" class=\"alignnone wp-image-17205 size-full\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/02\/ecommerce-online-store-anadea.png\" alt=\"business-name-generator-anadea\" width=\"901\" height=\"696\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/02\/ecommerce-online-store-anadea.png 901w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/02\/ecommerce-online-store-anadea-300x232.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/02\/ecommerce-online-store-anadea-768x593.png 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/02\/ecommerce-online-store-anadea-380x294.png 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/02\/ecommerce-online-store-anadea-800x618.png 800w\" sizes=\"(max-width: 901px) 100vw, 901px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">When choosing a domain name for your new eCommerce store, you\u2019ll typically use your business name.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why it\u2019s a good idea to tie business name research and domain name research together.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use tools like<\/span><a href=\"https:\/\/www.instamojo.com\/domains\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=domains\"><span style=\"font-weight: 400;\"> Instamojo\u2019s domain name<\/span><\/a><span style=\"font-weight: 400;\"> search tool to see if your desired idea is available for purchase.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now that your <\/span><span style=\"font-weight: 400;\">business startup checklist<\/span><span style=\"font-weight: 400;\"> is done, it\u2019s time to <\/span><a href=\"https:\/\/www.instamojo.com\/online-store\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=online_store\"><span style=\"font-weight: 400;\">set up your online store<\/span><\/a><span style=\"font-weight: 400;\"> and start marketing it.\u00a0<\/span><\/p>\n<h2><strong>5. Select your eCommerce platform<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">You need to pick the most suitable eCommerce platform to \u201chouse\u201d your online store with. Here are important factors to consider.\u00a0<\/span><\/p>\n<h4><b>Catalog options:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Make sure the catalog is intuitive to use and simple to update. Does your software platform meet the needs of your industry? For instance, you need a catalog with options for customers to pick out their color or size when working in the clothing or fashion niche.\u00a0<\/span><\/p>\n<h4><b>Website personalization:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Use an eCommerce platform that creates a personalized experience for customers. An example is the ability to send personalized suggestions based on past purchases. Research suggests that 91% of consumers are more likely to do business with brands that recognize, remember, and provide them with relevant personalized offers and recommendations.<\/span><\/p>\n<h4><b>Flexible pricing:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Look for software that makes it easy to accept multiple currencies, use different fees based on location, offer discounts and run promotions. According to Freya from Collecting Cents, making money online already has its own set of challenges, but the right software can help make things easier for both you and your customers.<\/span><\/p>\n<h4><b>Robust analytics:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">You need to pay attention to <a href=\"https:\/\/www.instamojo.com\/blog\/top-ecommerce-metrics-to-track-for-business-success\/\" target=\"_blank\" rel=\"noopener\">various metrics and KPIs<\/a> (key performance indicators) while running an eCommerce business. Your platform should make it easy to access those key metrics so that you know where to make adjustments to the sales funnel.\u00a0<\/span><\/p>\n<h4><b>Flexible shipping:<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Most customers expect flexible shipping options, such as next day or same day shipping times.\u00a0<\/span><\/p>\n<h4><b>Facebook integration:<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Your eCommerce software needs to integrate with a Facebook business account. This provides the needed flexibility to sync Facebook Messenger, Facebook ads and Instagram to your product line.\u00a0<\/span><\/p>\n<h4><b>Google Merchant integration:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">You\u2019ll drive more traffic to your website when you can get displayed in the Google Shopping results.\u00a0<\/span><\/p>\n<h4><b>Tax calculations:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">This is especially important when you\u2019re taking orders world-wide and need to abide by tax laws in various countries.\u00a0<\/span><\/p>\n<h4><b>Accept multiple payment options:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Make sure your eCommerce software has the ability to accept all types of payments, such as debit cards, credit cards and PayPal. You can use integration platforms such as Automate.io that help you connect your eCommerce platform like PayPal or any other payment gateways.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Several eCommerce platforms exist with all of the above features. Take time to research as many as possible until you find the one that works best for your needs. Here are a few to get you started:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instamojo<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Magento<\/span><\/li>\n<\/ul>\n<div class=\"cs-embed cs-embed-responsive\"><iframe loading=\"lazy\" title=\"How to set up a free online store on Instamojo for small businesses\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/Z9yiIc7X9Wg?list=PLERrj3cpyz94NOI2HiQyVFLi2t2hPCcBz\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<p>To get you started, here&#8217;s a guide on <a href=\"https:\/\/www.instamojo.com\/blog\/best-ecommerce-platform-small-business-india\/\" target=\"_blank\" rel=\"noopener\">how to choose an eCommerce platform for your business<\/a>.<\/p>\n<h2><strong>6. Market effectively<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Once you have your eCommerce platform ready to go, it\u2019s now time to use effective marketing in order to drive customers into your store.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While some selling methods like Amazon FBA and dropshipping mostly rely on searches on eCommerce giants themselves, using search engines is also a great way to find what customers want.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use <a href=\"https:\/\/www.instamojo.com\/blog\/ecommerce-seo\/\" target=\"_blank\" rel=\"noopener\">search engine optimization (SEO)<\/a> tactics to gain organic traffic from search engines such as Bing and Google.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start with keyword research tools, such as Ubersuggest or Ahrefs to uncover the search terms you can easily rank for.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use on-page SEO methods for your category, product, blog, and <\/span><a href=\"https:\/\/www.instamojo.com\/blog\/improve-landing-page-conversions-tips\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">landing pages<\/span><\/a><span style=\"font-weight: 400;\">. Proper on-page SEO helps you appear in various features located on search engine results pages.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using images on your pages helps your website show up in Google\u2019s image carousels, for example:<\/span><\/p>\n<p><a href=\"https:\/\/www.instamojo.com\/blog\/ecommerce-online-store-tips-for-entrepreneurs\/ecommerce-online-store-shoes\/\" rel=\"attachment wp-att-17207\"><img loading=\"lazy\" class=\"alignnone wp-image-17207 size-full\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/02\/ecommerce-online-store-shoes.png\" alt=\"SHOE-STORE-AMAZON\" width=\"1259\" height=\"503\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/02\/ecommerce-online-store-shoes.png 1259w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/02\/ecommerce-online-store-shoes-300x120.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/02\/ecommerce-online-store-shoes-768x307.png 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/02\/ecommerce-online-store-shoes-1024x409.png 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/02\/ecommerce-online-store-shoes-380x152.png 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/02\/ecommerce-online-store-shoes-800x320.png 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/02\/ecommerce-online-store-shoes-1160x463.png 1160w\" sizes=\"(max-width: 1259px) 100vw, 1259px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Were you surprised to see blog pages included alongside product and category pages above?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yes, you need to learn how to run a blog as an eCommerce owner. The reason is that it allows you to provide value to customers and also gain added traffic from the search engines.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use the tutorial<\/span><span style=\"font-weight: 400;\">\u00a0from Capiston to get your blog set up.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Add blog posts that answer questions and provide tips to your readers. One tool that helps uncover the questions asked by your audience is Answer The Public.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, if you\u2019re selling eco-friendly products, Answer The Public provides questions like these:<\/span><\/p>\n<p><a href=\"https:\/\/www.instamojo.com\/blog\/ecommerce-online-store-tips-for-entrepreneurs\/ecommerce-online-store-answer-time-public\/\" rel=\"attachment wp-att-17208\"><img loading=\"lazy\" class=\"alignnone wp-image-17208 size-full\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/02\/ecommerce-online-store-answer-time-public.png\" alt=\"online store answer time public\" width=\"491\" height=\"489\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/02\/ecommerce-online-store-answer-time-public.png 491w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/02\/ecommerce-online-store-answer-time-public-150x150.png 150w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/02\/ecommerce-online-store-answer-time-public-300x300.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/02\/ecommerce-online-store-answer-time-public-80x80.png 80w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/02\/ecommerce-online-store-answer-time-public-380x378.png 380w\" sizes=\"(max-width: 491px) 100vw, 491px\" \/><\/a><br \/>\n<span style=\"font-weight: 400;\">You might write a blog post called, \u201cAre eco-friendly cleaning products better?\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When Google searchers find your post, they come to trust you because you\u2019re offering insight and tips about the question they want an answer to. The most logical next step is to link them from your blog post over to your eco-friendly cleaning product pages.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first ranking position on Google has an average of 3.8x more backlinks than positions 2-10. Don\u2019t forget to have a backlink strategy in place.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other marketing strategies to use include social media and paid advertising, but don\u2019t forget about YouTube which, according to Ron from OneHourProfessor, can be quite profitable for online businesses and influencers alike.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another important strategy is to reuse posts. Here\u2019s a guide from Wordable on how to repurpose your blog content for posting on various channels.<\/span><\/p>\n<h2><strong>7. Give it time<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Are you ready to get started on your journey selling products online?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The last thing you should consider is that it takes time to create success. It\u2019s unlikely that your online store will create overnight riches for you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Commit to putting in the required dedication and hard work. Learn as you go. Make adjustments as your eCommerce business grows.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you stay consistent over time, then you can expect to eventually realize the success that you envision.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ready to start? Try using <\/span><span style=\"font-weight: 400;\">Instamojo <\/span><span style=\"font-weight: 400;\">to migrate or <a href=\"https:\/\/www.instamojo.com\/online-store\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=online_store\" target=\"_blank\" rel=\"noopener\">create your online store<\/a>. What\u2019s more, you\u2019ll have a suite of marketing and management tools &#8211; for free!<\/span><\/p>\n<p><a href=\"https:\/\/www.instamojo.com\/blog\/ecommerce-online-store-tips-for-entrepreneurs\/ricky_wang\/\" rel=\"attachment wp-att-17209\"><img loading=\"lazy\" class=\"size-full wp-image-17209 alignleft\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/02\/ricky_wang.png\" alt=\"ricky_wang\" width=\"245\" height=\"281\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">Ricky is a teen entrepreneur and founder of <\/span><\/i><i><span style=\"font-weight: 400;\">RickyWang.com<\/span><\/i><i><span style=\"font-weight: 400;\">. He provides digital resources to help people become smarter marketers and build successful online businesses. Ricky also recently founded <\/span><\/i><i><span style=\"font-weight: 400;\">AppSurp<\/span><\/i><i><span style=\"font-weight: 400;\">, a great place to go to find the best growth hacking software and applications. You can connect with him on <\/span><\/i><a href=\"https:\/\/twitter.com\/therickywang\"><i><span style=\"font-weight: 400;\">Twitter <\/span><\/i><\/a><i><span style=\"font-weight: 400;\">and <\/span><\/i><a href=\"https:\/\/www.linkedin.com\/in\/therickywang\/\"><i><span style=\"font-weight: 400;\">LinkedIn<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"Are you interested in starting your own eCommerce online store? Smart choice! According to an article published in&hellip;\n","protected":false},"author":6,"featured_media":17215,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5322],"tags":[2096,3675,2370,2610,2160,4383,3656],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ecommerce Entrepreneurs Should Know Before Starting an Online Store<\/title>\n<meta name=\"description\" content=\"You need initial research and planning before making your ecommerce business a reality.\u00a0Here are 7 things you should know before starting an online store.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.instamojo.com\/blog\/ecommerce-online-store-tips-for-entrepreneurs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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