{"id":17396,"date":"2021-03-11T12:40:04","date_gmt":"2021-03-11T07:10:04","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=17396"},"modified":"2023-05-17T17:13:37","modified_gmt":"2023-05-17T11:43:37","slug":"how-to-sell-medicines-online","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/how-to-sell-medicines-online\/","title":{"rendered":"How to sell medicines online In India and set up an e-pharmacy"},"content":{"rendered":"

Chemists are turning entrepreneurs, and perhaps you can too. There are two reasons why you need to know how to sell medicines online in India – eCommerce and pandemic.\u00a0<\/span><\/p>\n

Online pharmacies grew rapidly in the past year and are expected to touch over $2 billion in the market by 2023. Not bad for a good business idea then!\u00a0<\/span><\/p>\n

But before you get excited and sell medicines online, you need to know what goes into this business. In this blog, we will cover:<\/p>\n

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  1. Types of online medical stores in India\u00a0<\/span><\/li>\n
  2. How to set up an online pharmacy\u00a0<\/span><\/li>\n
  3. Sell medicines online – 5 ways to reach the right audience\u00a0<\/span><\/li>\n<\/ol>\n

    What led to the growth of online pharmacies in India?\u00a0<\/span><\/strong><\/h2>\n

    There is an increase in eCommerce stores sprouting up online. After COVID, more Indians were aware of their health and the pandemic showed us how important it was to have access to medicines online.<\/p>\n

    Several pharmacies switched to an online space, looking for digital solutions to continue catering to their customers who could not step out of their homes.\u00a0<\/span><\/p>\n

    The introduction of e-pharmacies set in motion an entire framework that included delivery, logistics, finance, legality and compliance to cater to everyone.<\/p>\n

    Big players like Tata and Reliance have already bought a major share of online pharmacies to meet the growing demand for medicines being purchased online.\u00a0<\/span><\/p>\n

    Types of online medical stores in India<\/strong><\/h2>\n

    Before you start selling medicines online, find out what kind of Pharma sector you wish to get into. There are pricing, legal, and procuring differences in each sector.\u00a0<\/span><\/p>\n

    1. OTC medicine stores – pharmacies\u00a0<\/span><\/strong><\/h4>\n

    If you are thinking of your local drug store that sells crocin, pain relievers and cold medicine, (or Over-The-Counter meds) then this is a kind of online medicine store you will find\/set up online. By law, Indian OTC medicines are up to 70% cheaper than branded ones.\u00a0<\/span><\/p>\n

    2. General medicine brands\u00a0<\/span><\/strong><\/h4>\n

    Think Himalaya. The brand sells OTC medicines for hangover relief, pain relief, and cold and also sells baby products, face wash and body care products like shampoo and soap.<\/p>\n

    These medicines also include ethical or branded pharmaceutical preparations from reputed companies in India. \u00a0<\/span><\/p>\n

    3. Ayurveda and Naturopathy\u00a0<\/span><\/strong><\/h4>\n

    Over 75% of Indians still actively believe in Ayurvedic medicine. A 300 billion market, Ayurveda is one of the biggest Indian herbal medicine practices globally. They do not require any prescriptions.<\/p>\n

    If you set up an Ayurvedic online medical practice, you cannot sell allopathic medicine.\u00a0<\/span><\/p>\n

    Related read:\u00a0How to sell organic products online: the complete guide<\/a><\/strong><\/p>\n

    How to set up an online pharmacy and sell medicines online\u00a0<\/span><\/strong><\/h2>\n

    1. Obtain a drug license and register your business\u00a0<\/span><\/strong><\/h3>\n

    Before you procure medicines to sell online, it is important for your business to obtain all the certificates, licenses and trademarks you need. This helps reassure customers of the authenticity of your brand and the medicines you sell.<\/p>\n

    \"Examples<\/a>
    Image source – 1mg<\/figcaption><\/figure>\n

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    To begin with, you will need a drug license from the Central Drugs Standards Control Organization and State Drugs Standard Control Organization<\/strong>. Both these organisations issue the following basic licenses –<\/p>\n