{"id":17480,"date":"2021-03-18T23:58:59","date_gmt":"2021-03-18T18:28:59","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=17480"},"modified":"2022-11-18T15:16:17","modified_gmt":"2022-11-18T09:46:17","slug":"how-to-use-facebook-live-for-your-small-business","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/how-to-use-facebook-live-for-your-small-business\/","title":{"rendered":"How to use Facebook LIVE for your small business"},"content":{"rendered":"

Facebook LIVE is unlike other social media apps’ live video features – especially for your small business.\u00a0<\/span><\/p>\n

Started in 2016, Facebook LIVE has grown in popularity with a lot of people who want to do webinars, host panel discussions and other virtual events. However, the live video feature has also started a new wave among entrepreneurs who use it to sell their products and services online.\u00a0<\/span><\/p>\n

Facebook currently generates more than 3000 hours of watch time on a daily basis. Also, Facebook live videos have 3 times the engagement of other videos on social media, with millions of users using the feature daily.\u00a0<\/span><\/strong><\/p>\n

Why choose Facebook LIVE over Instagram or Youtube?\u00a0<\/span><\/strong><\/h2>\n

It\u2019s where your business audience lies! Facebook is still the undefeated king of users and has an effective way of maximising your reach and converting viewers to loyal customers.\u00a0<\/span><\/p>\n

Plus, if your business uses video content, it can generate 49% more revenue for you.\u00a0<\/span><\/strong><\/p>\n

Besides this, Facebook LIVE is beneficial for your business\u00a0<\/span>because:\u00a0<\/span><\/p>\n

    \n
  1. You have access to a wide audience\u00a0<\/span><\/li>\n
  2. There are increased in-built analytics tools for you to view how your webinar\/LIVE performed.\u00a0<\/span><\/li>\n
  3. You can boost videos as paid ads to reach more people\u00a0<\/span><\/li>\n<\/ol>\n

    How to use Facebook LIVE for your business\u00a0<\/span><\/strong><\/h2>\n

    Firstly, follow this step-by-step guide<\/a><\/strong><\/span> to set up your webinar toolkit and marketing goals before you click the \u2018Go LIVE\u2019 button on Facebook.<\/p>\n

    Webinars and LIVE videos are not all fun and games if you have a business. In order to reach the right audience, you need to promote your webinar in advance (at least a week before) so as to gauge and attract the right kind of audience.\u00a0<\/span><\/p>\n

    This also applies when you are selling your products.\u00a0<\/span><\/p>\n

    How to go LIVE on Facebook\u00a0<\/span><\/strong><\/h2>\n

    You can go LIVE on Facebook from your profile or page simply by clicking on the status and the LIVE video icon. You can also connect to your business page via Facebook rooms.\u00a0<\/span><\/p>\n

    \"Facebook<\/a><\/p>\n

    How to use Facebook messenger rooms?\u00a0<\/span><\/strong><\/p>\n

      \n
    1. Log in to Facebook\u00a0<\/span><\/li>\n
    2. Open your messenger icon\u00a0<\/span><\/li>\n
    3. Create a room and select the people you want to join in\u00a0<\/span><\/li>\n
    4. You can add the room URL to your profile and business page\u00a0<\/span><\/li>\n<\/ol>\n

      \"Facebook<\/a><\/p>\n

      \n

      You can also go LIVE on Facebook\u00a0via external apps like Zoom or Restream.io.<\/a>\u00a0<\/span><\/span><\/p>\n<\/blockquote>\n

      How to grow business on Facebook LIVE\u00a0<\/span><\/strong><\/h2>\n

      1. Sell your products\u00a0<\/span><\/strong><\/h3>\n

      This is nothing new, but it is a great way to get new customers to become aware of your products and existing customers to spend more time checking out what you wish to sell.\u00a0<\/span><\/p>\n

      \u00a0Check out how Sangeetha interacts with her customers via Facebook LIVE\u00a0<\/a><\/span><\/strong><\/p>\n

      Sangeetha Rajesh<\/a>, the founder of Sangeetha Kalamkari Studios, goes LIVE from her Facebook page to showcase her beautiful sarees and handicrafts. How did it help her business? She sold her 100+ sprees to over 80,000 viewers on Facebook! You can check out her inspirational story below.\u00a0<\/span><\/p>\n

      Check out Sangeetha’s inspirational business journey on our business podcast – mojoMakers!<\/a><\/p>\n