{"id":17559,"date":"2021-03-30T03:04:23","date_gmt":"2021-03-29T21:34:23","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=17559"},"modified":"2023-09-25T18:09:12","modified_gmt":"2023-09-25T12:39:12","slug":"what-should-your-business-do-when-facebook-whatsapp-and-instagram-crash","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/what-should-your-business-do-when-facebook-whatsapp-and-instagram-crash\/","title":{"rendered":"What should your business do when Facebook, WhatsApp and Instagram crash?"},"content":{"rendered":"

The country has witnessed an increase in Instagram crashes over the past few months. Just last week, the popular social media and messaging app owned by Facebook crashed for over an hour for thousands of users.\u00a0<\/span><\/p>\n

Normally, this is not something to panic over. But if you run a business and you rely on WhatsApp, Facebook or even Instagram for customer engagement; this is not a simple matter.\u00a0<\/span><\/p>\n

Why are WhatsApp, Instagram and Facebook crashing?\u00a0<\/span><\/strong><\/h2>\n

Over 23 crore Indians use Instagram in India. During its crash, over 30 thousand people were not able to open their apps, load new content or faced connectivity issues.<\/p>\n

Most of the time, social media apps crash because of backend technical issues being resolved. WhatsApp has always been prone to bugs, ‘crash codes’ and spam messages, but a global or national outage often happens due to a technical repair job.\u00a0<\/span><\/p>\n

Why should your business take social media outages seriously?<\/strong>\u00a0<\/span><\/h3>\n

To understand this, here\u2019s what you need to know about social media platforms. WhatsApp, Facebook and Instagram are 3 of the most commonly used platforms for business communication and selling.\u00a0<\/span><\/p>\n

Besides this:\u00a0<\/span><\/p>\n

1. Customers prefer mobile messaging<\/strong><\/h4>\n

According to messengerpeople.com<\/span>,\u00a0 <\/span>over 91% of India\u2019s internet population uses mobile for their digital tasks; from shopping to messaging. Most of your customers prefer browsing from their phones.<\/p>\n

An app crash means thousands of customers cannot access your social media profile, watch videos, engage with your content or message you.\u00a0<\/span><\/p>\n

Sure, this does not mean they will not interact again on your page; but why allow this to become an issue?\u00a0<\/span><\/p>\n

2. Small businesses prefer social media<\/strong><\/h4>\n

Did you know that WhatsApp has a 91.7% reach for social media applications for users in India? Instagram is now the most preferred social media platform for India\u2019s youth.<\/p>\n

According to Global Web Index, a UK-based audience targeting firm, 54%<\/a> of social media browsing is done for product-related brand research.<\/p>\n

This means social media is going to continue to lead the discovery of independent brands.\u00a0<\/strong><\/p>\n

\"\"<\/p>\n

3. You could lose potential customers<\/strong><\/h4>\n

The longest WhatsApp crash lasted about 3 hours, which is not too long for a customer, but it does matter to your business. When you set up a WhatsApp, Instagram or Facebook presence, you need to keep in constant touch with your customers and address any queries or doubts.\u00a0<\/span><\/p>\n

More than 58% of customers find brands through recommendations on social media, so ignoring an app crash could cost you a new customer.\u00a0<\/span><\/p>\n

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And we\u2019re back! We resolved the issue that caused today\u2019s outage, and apologize for any inconvenience. https:\/\/t.co\/2Av4sC4C5B<\/a><\/p>\n

— Instagram Comms (@InstagramComms) September 22, 2022<\/a><\/p><\/blockquote>\n