{"id":17606,"date":"2021-04-03T01:12:04","date_gmt":"2021-04-02T19:42:04","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=17606"},"modified":"2023-11-03T16:44:28","modified_gmt":"2023-11-03T11:14:28","slug":"how-to-set-up-social-media-for-small-businesses-a-complete-guide","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/how-to-set-up-social-media-for-small-businesses-a-complete-guide\/","title":{"rendered":"How to set up social media for small businesses &#8211; A complete guide"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Your business is unique, therefore, it needs social media to reach out to the world. Social media for small businesses is just as different and diverse as you think. Here\u2019s how you can set it up for your brand without any hassle.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this blog, we will show you how to set up social media for your small business. Let us explore what ideas and content you need to post, how you can reach out to 500 million Indians with your brand, and what mistakes to avoid.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, the basics. <\/span><\/p>\n<h2><strong>What is social media for small businesses?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.instamojo.com\/blog\/why-businesses-should-prioritize-social-media-marketing\/\" target=\"_blank\" rel=\"noopener\">Social media platforms<\/a><\/span> are online spaces where you can share your thoughts and ideas. It is also one of the most effective ways of marketing a business. There are many social media apps in use such as\u2014Facebook, Instagram, Twitter, Youtube, LinkedIn, Pinterest and many more! So how does social media work for small businesses?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Small businesses can utilise the power of social media to sell their products, increase sales, and interact with customers. Social media can be used to establish your business as a brand. In this blog, we shall take you through the process of building your social media presence from scratch.\u00a0<\/span><\/p>\n<h2><strong>What social media apps should small businesses start with?<\/strong><\/h2>\n<p>To start with the social media, have a look at what platform would be best suited with your business. Therefore, we have curated a list to make the decision easier for you.<\/p>\n<h3><strong>1. Social media marketing with Instagram for small business<br \/>\n<\/strong><\/h3>\n<figure id=\"attachment_26854\" aria-describedby=\"caption-attachment-26854\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-large wp-image-26854\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Instagram-users-by-country-by-Oberlo-1024x524.webp\" alt=\"Instagram users by country by Oberlo\" width=\"1024\" height=\"524\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Instagram-users-by-country-by-Oberlo-1024x524.webp 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Instagram-users-by-country-by-Oberlo-300x153.webp 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Instagram-users-by-country-by-Oberlo-768x393.webp 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Instagram-users-by-country-by-Oberlo-1536x785.webp 1536w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Instagram-users-by-country-by-Oberlo-380x194.webp 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Instagram-users-by-country-by-Oberlo-800x409.webp 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Instagram-users-by-country-by-Oberlo-1160x593.webp 1160w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Instagram-users-by-country-by-Oberlo.webp 1760w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-26854\" class=\"wp-caption-text\">Oberlo<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Instagram is a photo and video sharing platform, and also one of the most popular social media apps in the world. An Instagram user is likely to engage with content 58 times more than Facebook &amp; 120 times more than Twitter. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customers prefer engaging with a brand on Instagram, hence it is the place to be for almost every kind of business. From a product perspective, this app is a must use for businesses such as\u2014clothes, jewellery, food, art, gifting, packaging.<\/span><\/p>\n<div class=\"cs-embed cs-embed-responsive\"><iframe loading=\"lazy\" title=\"Instamojo mojoVersity\u2014 Learn how to grow your business on Instagram\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/_bavTzLdhko?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<blockquote><p>Learn to scale your business using content and engagement. Take Instamojo&#8217;s FREE mojoVersity course on <a href=\"https:\/\/www.mojoversity.com\/p\/how-to-grow-your-business-on-instagram\" target=\"_blank\" rel=\"noopener\">&#8216;How to grow your business on Instagram&#8217;<\/a> today!<\/p><\/blockquote>\n<h3><strong>2. Social media marketing with Facebook for small business<br \/>\n<\/strong><\/h3>\n<figure id=\"attachment_26853\" aria-describedby=\"caption-attachment-26853\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-large wp-image-26853\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Facebbok-users-by-country-by-Oberlo-1024x524.webp\" alt=\"Facebbok users by country by Oberlo\" width=\"1024\" height=\"524\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Facebbok-users-by-country-by-Oberlo-1024x524.webp 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Facebbok-users-by-country-by-Oberlo-300x153.webp 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Facebbok-users-by-country-by-Oberlo-768x393.webp 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Facebbok-users-by-country-by-Oberlo-1536x785.webp 1536w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Facebbok-users-by-country-by-Oberlo-380x194.webp 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Facebbok-users-by-country-by-Oberlo-800x409.webp 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Facebbok-users-by-country-by-Oberlo-1160x593.webp 1160w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Facebbok-users-by-country-by-Oberlo.webp 1760w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-26853\" class=\"wp-caption-text\">Oberlo<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Facebook continues to be the most popular platform for small businesses to sell. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Over 300 million Indians use Facebook and spend over 5 hours on the app. Facebook has the highest user base in the social media world. It is widely used for networking and sharing ideas. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook Groups and Messenger are a great ways to interact with like-minded individuals. You can also set up a store on the Facebook marketplace<\/span><\/p>\n<h4><strong>Community building on Facebook for small businesses:\u00a0<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">There are groups available for all kinds of businesses such as\u2014furniture sellers, digital product sellers, <\/span><span style=\"font-weight: 400;\">Online Business Network<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When we set up the Online Business Network with a mere 300 follower base, we did not expect the number to jump to <strong>2000+ MSMEs so quickly.<\/strong> How did we achieve this number? Here are a few tips:\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consistent engagement through posts, webinars, and polls\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Addressing any MSME concerns (our target audience)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interacting with them throughout the day via comments or likes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Posting blogs, support articles, or any relevant information of value\u00a0<\/span><\/li>\n<\/ol>\n<p style=\"text-align: center;\"><a class=\"mb-button mb-style-flat mb-size-default mb-corners-default mb-text-style-default \" style=\"background-color: #4e4e91;\" href=\"https:\/\/www.instamojo.com\/resources\/indian-online-business-community\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=online_business_community\" target=\"_blank\" rel=\"noopener\">Join our business community<\/a><\/p>\n<h3 style=\"text-align: left;\"><strong>3. Social media marketing with Twitter for small business<br \/>\n<\/strong><\/h3>\n<figure id=\"attachment_26857\" aria-describedby=\"caption-attachment-26857\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-large wp-image-26857\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Twitter-users-by-country-by-Oberlo-1024x524.webp\" alt=\"Twitter users by country by Oberlo\" width=\"1024\" height=\"524\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Twitter-users-by-country-by-Oberlo-1024x524.webp 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Twitter-users-by-country-by-Oberlo-300x153.webp 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Twitter-users-by-country-by-Oberlo-768x393.webp 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Twitter-users-by-country-by-Oberlo-1536x785.webp 1536w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Twitter-users-by-country-by-Oberlo-380x194.webp 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Twitter-users-by-country-by-Oberlo-800x409.webp 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Twitter-users-by-country-by-Oberlo-1160x593.webp 1160w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Twitter-users-by-country-by-Oberlo.webp 1760w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-26857\" class=\"wp-caption-text\">Oberlo<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Twitter is a microblogging platform where you can share your ideas in the form of <\/span><i><span style=\"font-weight: 400;\">\u2018tweets\u2019. <\/span><\/i><span style=\"font-weight: 400;\">There are 187 million daily active Twitter users in the world.\u00a0 Twitter is the top platform when it comes to discussing trending ideas, innovative solutions, and current affairs. If you are a new entrepreneur and looking for funds for your business, Twitter is a great social media app to reach out to investors and <\/span><span style=\"font-weight: 400;\">VCs<\/span><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">A brief life cycle of a startup:<\/p>\n<p>Idea -&gt; Prototype -&gt; MVP -&gt; Incubation -&gt; Product Development -&gt; Product Market Fit -&gt; Market Access -&gt; Pilots -&gt; Business Traction -&gt; Scaling -&gt; Maturity<\/p>\n<p><strong>Funding can happen at various stages of this life cycle.<\/strong><\/p>\n<p>\u2014 A Wannabe VC (@awannabevc) <a href=\"https:\/\/twitter.com\/awannabevc\/status\/1375397353012649986?ref_src=twsrc%5Etfw\">March 26, 2021<\/a><\/p><\/blockquote>\n<h3><strong>4. Social media marketing with YouTube for small business<br \/>\n<\/strong><\/h3>\n<figure id=\"attachment_26856\" aria-describedby=\"caption-attachment-26856\" style=\"width: 978px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-large wp-image-26856\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-2023-11-03-at-4.39.29-PM-978x1024.png\" alt=\"Youtube stats\" width=\"978\" height=\"1024\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-2023-11-03-at-4.39.29-PM-978x1024.png 978w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-2023-11-03-at-4.39.29-PM-287x300.png 287w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-2023-11-03-at-4.39.29-PM-768x804.png 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-2023-11-03-at-4.39.29-PM-380x398.png 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-2023-11-03-at-4.39.29-PM-800x837.png 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-2023-11-03-at-4.39.29-PM-1160x1214.png 1160w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-2023-11-03-at-4.39.29-PM.png 1246w\" sizes=\"(max-width: 978px) 100vw, 978px\" \/><figcaption id=\"caption-attachment-26856\" class=\"wp-caption-text\">Statista<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">YouTube is the most popular video streaming platform in the world. If your business involves demonstrating <strong>how to use a product, selling online courses, hosting virtual events, or selling multimedia content<\/strong>, then YouTube is a great platform to do video marketing for your business.<\/span><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><strong>Also read: <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.instamojo.com\/blog\/how-to-use-youtube-for-businesses\/\" target=\"_blank\" rel=\"noopener\">How to set up YouTube for your small business\u00a0<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<h3><strong>5. Social media marketing with WhatsApp and Telegram<br \/>\n<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">WhatsApp, Telegram and Signal have gone way beyond just being messaging apps.\u00a0 If your business is subscription-based and requires you to regularly interact with your customers, then explore creating a community on these platforms. WhatsApp &amp; Telegram are two of the most popular apps for creating a community of your customers. This helps in keeping a steady and loyal customer base.\u00a0 <\/span><\/p>\n<p><em><span style=\"font-weight: 400;\"><strong>What we did: What helped us improve our content, brand awareness and marketing goals was setting up a community on WhatsApp and Telegram.<\/strong> <\/span><\/em><\/p>\n<blockquote><p>Over 70% of your customers prefer using mobile to communicate, and this was a perfect way to take care of queries, feedback, and share links.<\/p><\/blockquote>\n<p><strong><a href=\"https:\/\/www.instamojo.com\/blog\/indian-msme-network-business-community\/\" target=\"_blank\" rel=\"noopener\">Read more on how we grew an online community to get more tips and ideas to set up your own.<\/a>\u00a0\u00a0<\/strong><\/p>\n<h2><strong>Important social media terms small businesses need to know<\/strong><\/h2>\n<p>To be active on the social media, it is also important to have a basic understanding of terminologies that are used in social media.<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Likes<\/strong>\u2014 If someone finds your social media posts interesting, they can Like them. A post that is <\/span><i><span style=\"font-weight: 400;\">liked<\/span><\/i><span style=\"font-weight: 400;\"> more is shown to more people on the platform.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a0<img loading=\"lazy\" class=\"aligncenter\" src=\"https:\/\/media.giphy.com\/media\/kI3GIdNVHPv2z9feTo\/giphy.gif\" width=\"342\" height=\"342\" \/><\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Followers<\/strong>\u2014 If someone finds your social media posts interesting, and want to continue receiving those\u2014they follow you. Followers get your updates regularly and are important for your page to grow.\u00a0 <\/span><b><br \/>\n<\/b><\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"size-large wp-image-26852 aligncenter\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-2023-11-03-at-4.30.56-PM-1024x300.png\" alt=\"Instamojo instagram profile\" width=\"1024\" height=\"300\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-2023-11-03-at-4.30.56-PM-1024x300.png 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-2023-11-03-at-4.30.56-PM-300x88.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-2023-11-03-at-4.30.56-PM-768x225.png 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-2023-11-03-at-4.30.56-PM-1536x450.png 1536w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-2023-11-03-at-4.30.56-PM-380x111.png 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-2023-11-03-at-4.30.56-PM-800x234.png 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-2023-11-03-at-4.30.56-PM-1160x340.png 1160w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-2023-11-03-at-4.30.56-PM-1920x564.png 1920w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-2023-11-03-at-4.30.56-PM.png 1926w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Shares<\/strong>\u2014 Sharing is an option by which people can share a post with their friends &amp; connections on the social media platform.<\/span><\/li>\n<\/ul>\n<h3><strong>How to set up social media accounts for business<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Once you register on a social media platform, there are a few sections you should fill up to better explain what your business is about.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Bio\/About:<\/strong> In this section, briefly describe what your business does. For example, if you sell jewellery, then your description should be something like: \u201cWe make jewelry for events &amp; gifting. We are also open to custom orders and brand partnerships.\u201d<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.instamojo.com\/blog\/how-to-set-up-social-media-for-small-businesses-a-complete-guide\/screenshot-2021-04-02-at-11-49-05-pm\/\" rel=\"attachment wp-att-17615\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-17615\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-2021-04-02-at-11.49.05-PM.png\" alt=\"Instagram bio social media \" width=\"592\" height=\"161\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-2021-04-02-at-11.49.05-PM.png 592w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-2021-04-02-at-11.49.05-PM-300x82.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-2021-04-02-at-11.49.05-PM-380x103.png 380w\" sizes=\"(max-width: 592px) 100vw, 592px\" \/><\/a><\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Website link\/ other social links<\/strong>: In this section, provide the link for your online store or website. People can directly visit your website or your store from your social media account.\u00a0<\/span><\/li>\n<\/ul>\n<h2><strong>Social media content idea for small business<\/strong><\/h2>\n<p>To know what kind of content you can put on the social media for your business, here are some of the best examples you can choose from.<\/p>\n<h3><span style=\"font-weight: 400;\"><strong>1. Short videos for small business<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Videos that are shorter than 2 minutes do well on all social media platforms. You can create videos about your <\/span><span style=\"font-weight: 400;\">products *, share informative content<\/span><span style=\"font-weight: 400;\"> about your business, promote seasonal discounts and much more! <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CNFTwYBn1z3\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/CNFTwYBn1z3\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Ahiru (@ashwiniabhang)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<h3><strong>2. Use carousels as social media idea for small business<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">If you use Instagram for marketing your business, then carousels can help increase your engagement with users. Carousels help you promote a line of products, new offers, stories about your business, and informative content for your followers. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CHfhVjVBAk0\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CHfhVjVBAk0\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Chachi Cross Stitch | Dehradun (@chachicrossstitch)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<h3><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><strong>3. Long videos <\/strong><\/span><strong>as social media idea for small business<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">For businesses in the field of digital products and reviews, you can record longer explanation based videos on platforms like YouTube &amp; Facebook. <\/span><span style=\"font-weight: 400;\">You can also Live Stream a sale of your products where people bid through comments.\u00a0<\/span><\/p>\n<h2><strong>Add-on tools all social media marketers use<\/strong><\/h2>\n<p>Now, here comes the time to look at the gist of the tools that can provide numerous advantages to the social media marketers. So, the tools include:<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Canva<\/strong>: Canva is one of the best tools to create designs &amp; pictures for your social media posts. With 1000s of ready-made templates, you can quickly create social media posts on Canva. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.instamojo.com\/blog\/how-to-set-up-social-media-for-small-businesses-a-complete-guide\/canva-socia-media-for-smes\/\" rel=\"attachment wp-att-17616\"><img loading=\"lazy\" class=\"size-large wp-image-17616 aligncenter\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Canva-socia-media-for-smes-1024x652.png\" alt=\"Canva - socia media for smes\" width=\"1024\" height=\"652\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Canva-socia-media-for-smes-1024x652.png 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Canva-socia-media-for-smes-300x191.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Canva-socia-media-for-smes-768x489.png 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Canva-socia-media-for-smes-380x242.png 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Canva-socia-media-for-smes-800x509.png 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Canva-socia-media-for-smes-1160x738.png 1160w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Canva-socia-media-for-smes.png 1260w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Animoto:<\/strong> Like Canva, Animoto is the go-to tool for making short videos. It comes with some amazing free templates using which you can create polished, well-designed videos in minutes. <\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Buffer<\/strong>: Buffer is a tool you can use to schedule your social media posts. Sometimes, you might not be able to post on a given day. Scheduling posts helps you keep a track of time, and ensures that you do not miss out on posting. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.instamojo.com\/blog\/how-to-set-up-social-media-for-small-businesses-a-complete-guide\/social-media-for-smes-buffer\/\" rel=\"attachment wp-att-17618\"><img loading=\"lazy\" class=\"size-large wp-image-17618 aligncenter\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/social-media-for-smes-buffer-1024x700.png\" alt=\"social media for smes - buffer\" width=\"1024\" height=\"700\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/social-media-for-smes-buffer-1024x700.png 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/social-media-for-smes-buffer-300x205.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/social-media-for-smes-buffer-768x525.png 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/social-media-for-smes-buffer-380x260.png 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/social-media-for-smes-buffer-800x547.png 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/social-media-for-smes-buffer-1160x793.png 1160w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/social-media-for-smes-buffer.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Google Keep:<\/strong> This is a handy notes keeping tool for all your social media ideas. You can note them down whenever you are free and share them later.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.instamojo.com\/blog\/how-to-set-up-social-media-for-small-businesses-a-complete-guide\/social-media\/\" rel=\"attachment wp-att-17619\"><img loading=\"lazy\" class=\"alignnone size-large wp-image-17619\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/social-media-1024x661.png\" alt=\"Google Keep\" width=\"1024\" height=\"661\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/social-media-1024x661.png 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/social-media-300x194.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/social-media-768x495.png 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/social-media-380x245.png 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/social-media-800x516.png 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/social-media-1160x748.png 1160w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/social-media.png 1299w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<h3><strong>Ideas for your first 10 social media posts<\/strong><\/h3>\n<p>Now, after looking at all the above mentioned scenarios, let&#8217;s check out 10 social media post ideas you can put on your social media channels.<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">The story behind the name of your business<\/span><\/li>\n<li><span style=\"font-weight: 400;\">What do you sell (product pictures)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Picture of the team behind your business<\/span><\/li>\n<li><span style=\"font-weight: 400;\">A post about your online store<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Product video\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Behind the scenes making of your product<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Customer testimonial\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">An interesting fact about your field of business\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Discount\/sale announcement\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Share the vision behind your business\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Community announcement to join your network<\/span><\/li>\n<\/ul>\n<h2><strong>5 Mistakes to avoid on social media<\/strong><\/h2>\n<p>Beware of the mistakes that can put hurdles in your social media channels activities. But what they?<\/p>\n<h3><strong>1. Never be rude while responding to customers\u00a0\u274c<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Customers often raise their complaints on social media platforms in the form of comments on your public posts. Some of these comments can take a rude turn, and it is important to maintain calm while responding. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">The best way to resolve such a situation is to message them directly and resolve their issue in private chat. <\/span><\/p>\n<h3><strong>2. Never keep a long gap between your social media posts \u274c<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">While posting every day on social media can be too difficult, it is still important to be regular with your posts. Posting once a week is a good frequency to start with.<\/span><\/p>\n<h3><strong>3. Buying likes\/followers\u00a0\u274c<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">There are thousands of websites that sell followers\/likes for money. Avoid buying followers for your small business account as your account runs the risk of getting banned by the platform for spam.\u00a0<\/span><\/p>\n<h3><strong>4. Not using logos\/branding\u00a0\u274c<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">It is important to maintain consistency with your social media posts. <\/span><span style=\"font-weight: 400;\">You should create a logo for your business, especially when posting on social media.<\/span><span style=\"font-weight: 400;\"> This adds recall value to your social media content and makes your business more recognisable. <\/span><\/p>\n<h3><strong>5. Not engaging with your audience\u00a0\u274c<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">A business account on social media should reply to all their messages. These messages might be customer queries, customer complaints, or people wanting to know about your business. It is also a good practice to respond to all the comments, as it adds an element of personal touch to your social media activity. <\/span><\/p>\n<h2><strong>How to use social media to sell online?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Congratulations on setting up all your social media for your business. Now, to the real work of getting customers to notice your brand and buy your product\/service.<\/span><\/p>\n<p>If you are looking for an in-depth guide that will teach you everything you need to know about setting up on social media, download our free ebook here.<\/p>\n<h3><span style=\"font-weight: 400;\"><a href=\"https:\/\/instamojoebooks.stores.instamojo.com\/product\/292692\/ebook-the-essential-guide-to-selling-on-soci\" target=\"_blank\" rel=\"attachment noopener wp-att-13735\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-13735\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/05\/Ebook-on-Social-media-marketing-instamojo-2020.png\" alt=\"Ebook on Social media marketing instamojo 2020\" width=\"800\" height=\"500\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/05\/Ebook-on-Social-media-marketing-instamojo-2020.png 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/05\/Ebook-on-Social-media-marketing-instamojo-2020-300x188.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/05\/Ebook-on-Social-media-marketing-instamojo-2020-768x480.png 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/05\/Ebook-on-Social-media-marketing-instamojo-2020-380x238.png 380w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><strong>1. Social media handles linked to online stores\/websites<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You should link your website\/online store to all your social media handles. This helps people reach out to you across platforms based on their interests and intent. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><em><span style=\"font-weight: 400;\"><strong>For example:<\/strong> <\/span><\/em><\/p>\n<h3><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.instamojo.com\/blog\/how-to-set-up-social-media-for-small-businesses-a-complete-guide\/social-media-for-small-businesses\/\" rel=\"attachment wp-att-17617\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-17617\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/social-media-for-small-businesses.png\" alt=\"social media for small businesses\" width=\"803\" height=\"292\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/social-media-for-small-businesses.png 803w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/social-media-for-small-businesses-300x109.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/social-media-for-small-businesses-768x279.png 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/social-media-for-small-businesses-380x138.png 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/social-media-for-small-businesses-800x291.png 800w\" sizes=\"(max-width: 803px) 100vw, 803px\" \/><\/a><\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><strong>2. Donation drives<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you are collecting money through donations, then adding the donation payment link in your profile is a good option. It makes it easier for people to access the payment link and make donations. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><strong>For example, CARE &#8211; an animal shelter, has over 10K strong followers and allows customers to donate for their cause online through Instamojo payment links.\u00a0<\/strong><\/p>\n<p><a href=\"https:\/\/www.instamojo.com\/blog\/how-to-set-up-social-media-for-small-businesses-a-complete-guide\/social-media-for-smes\/\" rel=\"attachment wp-att-17620\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-17620\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Social-media-for-SMEs.png\" alt=\"Social media for SMEs\" width=\"739\" height=\"643\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Social-media-for-SMEs.png 739w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Social-media-for-SMEs-300x261.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Social-media-for-SMEs-380x331.png 380w\" sizes=\"(max-width: 739px) 100vw, 739px\" \/><\/a><\/p>\n<h3><span style=\"font-weight: 400;\"><strong>3. Customer engagement<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There is a good chance that the product\/service you offer might not be something that can be displayed\u2014therapy, online teaching, webinars. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In such a scenario, you can use social media to engage with your potential customers and build a healthy relationship over social media.\u00a0 <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/tv\/CEoSeI8JDps\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/tv\/CEoSeI8JDps\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Founder: Womenpreneur Academy (@shreyasharanpawar)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<h2><span style=\"font-weight: 400;\"><strong>Which social media platform is best for small businesses?<\/strong> <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It can often get confusing not knowing where to start with social media for your business. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the biggest challenges faced by many business owners is the choice of social media platforms. Even though there are various social media platforms available, your business need not have an account on all platforms. The best way to go about it would be to start with 1-2 social media channels, build a steady base of followers, and then expand to more social media platforms. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">To make this process simpler, we have made this table to help you find the most suitable social media platforms you can start off with: <\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"text-align: center;\"><strong>Business Type<\/strong><\/td>\n<td style=\"text-align: center;\"><strong>First Two Channels<\/strong><\/td>\n<td style=\"text-align: center;\"><strong>Next Channel(s)<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Food\u00a0<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Instagram, Facebook<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Youtube, Pinterest<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Jewellery<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Instagram, Pinterest<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Facebook<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Art &amp; Crafts<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Instagram, Pinterest<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Facebook, Youtube<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Gifting &amp; Novelty<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Instagram, Facebook<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Pinterest, Youtube<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Packaging\u00a0<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Instagram, Facebook<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Whatsapp, Telegram<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Online Courses<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Youtube, LinkedIn<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Instagram, Twitter<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Medicines\u00a0<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Facebook, Whatsapp<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Instagram<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Professional Services<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">LinkedIn, Twitter<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Facebook, Instagram<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Corporate Clients<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">LinkedIn, Twitter<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Facebook, Instagram<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Subscription<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Whatsapp, Telegram<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Facebook<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Personal branding<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">LinkedIn, Twitter<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Instagram, Youtube<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<blockquote><p><strong>Social media is now a mandatory feature for small businesses to grow and expand their reach online. <\/strong><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Y<\/span><span style=\"font-weight: 400;\">ou can always experiment with many other social media platforms too. Some platforms work really well for certain kinds of businesses, while others find more reach elsewhere. Once you figure out where your business belongs, focus on it and grow that channel. Social media can help make your small business big. There has never been a better time to start.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"mb-button mb-style-flat mb-size-default mb-corners-default mb-text-style-default \" style=\"background-color: #4e4e91;\" href=\"https:\/\/www.instamojo.com\/online-store\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=online_store\" target=\"_blank\" rel=\"noopener\">Set up your business online<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Your business is unique, therefore, it needs social media to reach out to the world. Social media for&hellip;\n","protected":false},"author":58,"featured_media":17607,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[398,5324],"tags":[6708,6709,3720,6700,6600,6707,6701,6703,6706,6702,6705,6704,6699,6710],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Set Up Social Media For Small Businesses - A Complete Guide<\/title>\n<meta name=\"description\" content=\"Modern marketing needs modern solutions like leveraging social media to grow your business. 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