{"id":17701,"date":"2021-04-15T18:40:24","date_gmt":"2021-04-15T13:10:24","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=17701"},"modified":"2023-05-17T17:08:33","modified_gmt":"2023-05-17T11:38:33","slug":"how-to-sell-groceries-online","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/how-to-sell-groceries-online\/","title":{"rendered":"How to sell grocery online in India: The complete guide"},"content":{"rendered":"<p class=\"p3\">Last year, the entire country went into panic mode buying groceries to stock up for the lockdown. When stores pulled down shutters, they downloaded several online grocery business apps for their daily needs. If you wish to sell groceries online, it might not just be a great business idea, it might even be a necessity.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p3\">The term \u2018essential items\u2019 is now familiar to Indian buyers. Daily items like milk, bread, eggs, baby food are available on several apps like Swiggy Instamart, Dunzo, Big Basket, Grofers and more. As of 2020, the <span style=\"color: #0000ff;\"><span style=\"color: #333333;\"><a style=\"color: #333333;\" href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/india-online-grocery-market\" target=\"_blank\" rel=\"noopener\">Indian online grocery market<\/a><\/span> i<\/span>s valued at $ 3 billion and is expected to grow by 30% in the next 5-6 years.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p3\">In this guide, you will learn how to start an online grocery store in India and create a successful eCommerce business.<\/p>\n<h2 class=\"p3\"><strong>What groceries are people looking to buy online?<span class=\"Apple-converted-space\">\u00a0<\/span><\/strong><\/h2>\n<p class=\"p3\"><a href=\"https:\/\/www.instamojo.com\/blog\/insights-on-buying-behaviour-of-indian-online-consumers\/\" target=\"_blank\" rel=\"noopener\">Indian buyer behaviour<\/a> fluctuates depending on what is the need of the hour. Essential items Indians shop for online include breakfast foods and cooking essentials, as highlighted by this report.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p3\">When you sell groceries online, you need to keep enough stock of items for customers. So, it helps to know what essential items your customers buy.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p><em><strong>Fun fact:<\/strong><\/em> Did you know that the <span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/www.indiaretailing.com\/2016\/06\/13\/india-food-forum-food-grocery\/7-categories-driving-growth-of-indian-food-grocery-retail-market\/#:~:text=The%20Dry%20Food%20Grocery%20category,edible%20oils%3B%20and%20dry%20fruits.\" target=\"_blank\" rel=\"noopener\">most popular online grocery segment<\/a><\/span> in urban India is dry foods? The dry foods category as a whole contributes 34.7% to the total food market in India. And, the popular category includes cereals, grains, and related products; grams and their products; pulses and their products; sugar in all forms; edible oils; and dry fruits. This is followed by Milk and dairy and then, spices!<\/p>\n<h5><strong>Top categories under grocery stores:<\/strong><\/h5>\n<ul>\n<li><strong>Dry Foods &#8211; <\/strong>Cereals, oils, pulses, sugar<\/li>\n<li><strong>Dairy and staples<\/strong> &#8211; Milk, cheese, curd, ghee<\/li>\n<li><strong>Frozen Foods<\/strong> \u2013 Fries, vegetables, individual meals, ice cream, other desserts<\/li>\n<li><strong>Meat<\/strong> \u2013 Poultry, seafood, pork<\/li>\n<li><strong>Produce<\/strong> \u2013 fruits, vegetables<\/li>\n<li><strong>Cleaners<\/strong> \u2013 all-purpose, laundry detergent, dishwashing liquid\/detergent<\/li>\n<li><strong>Paper Goods<\/strong> \u2013 paper towels, toilet paper, aluminum foil, sandwich bags<\/li>\n<\/ul>\n<figure id=\"attachment_17706\" aria-describedby=\"caption-attachment-17706\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.instamojo.com\/blog\/how-to-sell-groceries-online-in-india-a-complete-guide\/grand-view-research-image-how-to-sell-groceries-online-in-india\/\" rel=\"attachment wp-att-17706\"><img loading=\"lazy\" class=\"size-full wp-image-17706\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Grand-View-Research-Image-How-to-sell-groceries-online-in-India-.png\" alt=\"Grand View Research Image - How to sell groceries online in India\" width=\"600\" height=\"300\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Grand-View-Research-Image-How-to-sell-groceries-online-in-India-.png 600w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Grand-View-Research-Image-How-to-sell-groceries-online-in-India--300x150.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Grand-View-Research-Image-How-to-sell-groceries-online-in-India--380x190.png 380w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><figcaption id=\"caption-attachment-17706\" class=\"wp-caption-text\">Image credit: Grand View Research<\/figcaption><\/figure>\n<h4 class=\"p3\"><strong>What is an online grocery store?<span class=\"Apple-converted-space\">\u00a0<\/span><\/strong><\/h4>\n<p class=\"p3\">Everyone knows Big Basket, Blinkit, and Super Daily, Jiomart, amazon fresh as big players in the online grocery market. On these platforms, you can sell anything that you would find in an offline supermarket or hypermarket. Only here, you also need to set up delivery, payments, and a website or <a href=\"https:\/\/www.instamojo.com\/online-store\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=online_store\">online store<\/a>.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p3\">Here is an example of a basic online grocery business model:<\/p>\n<p><a href=\"https:\/\/www.instamojo.com\/blog\/how-to-sell-groceries-online-in-india-a-complete-guide\/grocery-business-1\/\" rel=\"attachment wp-att-17704\"><img loading=\"lazy\" class=\"size-large wp-image-17704 aligncenter\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Grocery-Business-1-1024x784.jpg\" alt=\"How to sell groceries online \" width=\"1024\" height=\"784\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Grocery-Business-1-1024x784.jpg 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Grocery-Business-1-300x230.jpg 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Grocery-Business-1-768x588.jpg 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Grocery-Business-1-380x291.jpg 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Grocery-Business-1-800x613.jpg 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Grocery-Business-1-1160x889.jpg 1160w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Grocery-Business-1.jpg 1410w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<h2 class=\"p3\"><strong>What to know before setting up your online grocery store\u00a0<\/strong><\/h2>\n<p><strong>Create your business plan for your online grocery store:<\/strong>\u00a0What is your niche? How many products do you wish to sell? The image above is a simple reference to a basic grocery model, but you can always create your own. Also, check out these <span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/www.instamojo.com\/blog\/top-business-plan-templates-you-need-to-get-started\/\" target=\"_blank\" rel=\"noopener\">business plan templates<\/a> <\/span>to help you get started.<\/p>\n<h3><strong>Source of your products:<\/strong><\/h3>\n<p>Are you looking to grow your own products or do you wish to work with suppliers and vendors in different departments and source the products instead?<\/p>\n<blockquote><p>Related read: <a href=\"https:\/\/www.instamojo.com\/blog\/how-farmilicious-is-catering-to-the-urgency-of-good-nutrition-for-indians-during-covid\/\" target=\"_blank\" rel=\"noopener\">How Farmilicious, a natural foods brand went online to sell their supplies and grow their business<\/a><\/p><\/blockquote>\n<p><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">Grocery stores sell highly perishable items, so it is important to <strong>keep a tab of expiry dates, manufacturing dates, and quality checks<\/strong>.<\/span><\/p>\n<p>Set up an account with grocery wholesalers in your area. You can also sell only one type of grocery &#8211; vegetables\/ organic produce or just dry fruits. Find your niche and sell the products online.<\/p>\n<p>Read this blog to know more about <a href=\"https:\/\/www.instamojo.com\/blog\/how-to-sell-organic-products-online\/\" target=\"_blank\" rel=\"noopener\">how to sell organic products online<\/a>.<\/p>\n<h3><strong>Selling grocery online:<\/strong><\/h3>\n<p>Register your business online and ensure you adhere to any legal compliance required. Speak with legal experts and obtain a food license (an FSSAI License).\u00a0<strong>At Instamojo, we have tie-ups with partners like LegalWiz &amp; Vakilsearch <\/strong>that can help with fast license registration for your grocery business. Also, Instamojo businesses get discounts on services like these.<\/p>\n<hr \/>\n<p style=\"text-align: center;\"><a class=\"mb-button mb-style-flat mb-size-default mb-corners-default mb-text-style-default \" style=\"background-color: #4e4e91;\" href=\"https:\/\/www.instamojo.com\/online-store\/sell-food-online\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=sell_food\" target=\"_blank\" rel=\"noopener\">Sign Up To Get Discounts<\/a><\/p>\n<h3 class=\"p3\"><strong>Identifying your audience<span class=\"Apple-converted-space\">\u00a0<\/span><\/strong><\/h3>\n<p class=\"p3\">Who do you want to sell your groceries to? Everyone needs groceries, but if you have a niche, who is your target audience?<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p3\">For example &#8211; Madras Soapery, an Instamojo premium online store sells personal care products. Their products&#8217; key motive is to encourage people to buy local, handmade products that are mild on the skin and eco-friendly. Madras Soapery\u2019s target audience will be homemakers, eco-conscious consumers, and anyone who has pets\/babies at home. You can tell, simply from browsing through their <span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/www.madrassoapery.com\/\" target=\"_blank\" rel=\"noopener\">online store here.<span class=\"Apple-converted-space\">\u00a0<\/span><\/a><\/span><\/p>\n<h4 class=\"p3\"><strong>What helps you identify the right audience for your brand?<\/strong><\/h4>\n<p class=\"p3\">We suggest:<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<ul>\n<li class=\"p3\"><strong>Google Forms<\/strong> &#8211; Use this to send emails to your first 50-100 customers to get feedback and filter out your ideal customer base.<span class=\"Apple-converted-space\">\u00a0Here&#8217;s how you can <span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/www.instamojo.com\/blog\/marketing-forms-your-business-needs-to-generate-leads-2\/\" target=\"_blank\" rel=\"noopener\">use forms to analyse customer behaviour and collect leads.\u00a0<\/a><\/span><\/span><\/li>\n<li class=\"p3\"><strong>Social media<\/strong> &#8211; Does a tier 3 town have little to no access to groceries in the pandemic? Reach out to them via social media and ask them what they need. And, a lot of brands were born out of urgency or lack of resources in the existing territories.<span class=\"Apple-converted-space\">\u00a0<span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.socialmediaexaminer.com\/how-to-research-and-locate-your-audience-using-social-media\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #333399;\">Here&#8217;s a complete guide to help you locate your ideal audience using social media<\/span>.<\/a>\u00a0<span style=\"color: #333333;\">Conduct polls to figure out your audiences needs and wants. For example, we conducted a poll across our social media and found out that a large number of customers faced a huge challenge finding high quality products on grocery apps.\u00a0<\/span><\/span><\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.linkedin.com\/posts\/instamojo_onlinegrocery-onlinegroceryshopping-onlinegroceries-activity-6785810579107004416-E3jJ\" target=\"_blank\" rel=\"attachment noopener wp-att-17713\"><img loading=\"lazy\" class=\"size-full wp-image-17713 aligncenter\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/How-to-sell-groceries-poll-Instamojo.png\" alt=\"How to sell groceries - poll-Instamojo\" width=\"540\" height=\"594\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/How-to-sell-groceries-poll-Instamojo.png 540w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/How-to-sell-groceries-poll-Instamojo-273x300.png 273w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/How-to-sell-groceries-poll-Instamojo-380x418.png 380w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/><\/a><\/p>\n<ul>\n<li class=\"p3\"><strong>Buyer behaviour analysis<\/strong> &#8211; If you sell perishable goods like eggs, milk, bread &#8211; you need to find customers in your area that frequently order such items and stack accordingly. This guide will help you understand <span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/www.relexsolutions.com\/resources\/five-good-habits-that-make-for-better-supermarket-inventory-management\/\" target=\"_blank\" rel=\"noopener\">inventory management when you set up a grocery business.<\/a><\/span><\/li>\n<\/ul>\n<h3 class=\"p3\"><strong>How to register your online grocery business<span class=\"Apple-converted-space\">\u00a0<\/span><\/strong><\/h3>\n<p class=\"p3\">Before setting up your online store, register your business online, and while doing so, obtain all the required certification, licenses, and legal documents.<span class=\"Apple-converted-space\"> Once the business gets going, register your business with VAT, GST, and other tax registration requirements.\u00a0<\/span><\/p>\n<p><strong>Obtain an FSSAI license:<\/strong> This license ensures your groceries adhere to hygiene and safety standards. The Food Standards and Safety Authority of India (FSSAI) is a supreme authority responsible for regulating and supervising food safety. So, it is mandatory to take a basic registration, according to law. <span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/fssaiindia.in\/fssai-food-safety-license-registration-for\/grocery\/\" target=\"_blank\" rel=\"noopener\">Check out this entire guide to register for the license here.<\/a>\u00a0<\/span><\/p>\n<h3 class=\"p3\"><b>How to start your online grocery store<\/b><\/h3>\n<p>Once you have set up an account with suppliers, invested in storage space, registered your business &#8211; you need to set up an online store or website. Having your own eCommerce website makes collecting orders so much easier. And, nowadays, getting your own online store is not going to be a difficult task!<\/p>\n<p>It will only take you a few minutes to register for a free online store (no credit card required). <span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/www.instamojo.com\/online-store\/sell-food-online\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=sell_food\" target=\"_blank\" rel=\"noopener\">Visit Instamojo to get started<\/a><\/span>.<\/p>\n<p>Your grocery store will need these basics:<\/p>\n<p><strong>1. A brand logo and theme:<\/strong>\u00a0You can <a href=\"https:\/\/www.instamojo.com\/blog\/online-store-logo-and-cover-image-design\/\" target=\"_blank\" rel=\"noopener\">design a simple logo<\/a> to sell groceries online. Also, you can choose a theme from our premium online store. The Instamojo premium online store offers 20+ custom themes to choose from. In case you want to start simple, sign up and choose the free online store plan and upgrade once you start getting a lot of orders.<\/p>\n<p>For example &#8211; <span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/maaticha.myinstamojo.com\/\" target=\"_blank\" rel=\"noopener\">Maaticha<\/a><\/span>, a beautiful premium store on Instamojo, makes use of an elegant and simple theme from our store to feature their products (honey) on their main page. Check out their store here to glance at their theme and seamless browsing and checkout process.<\/p>\n<p><a href=\"https:\/\/www.instamojo.com\/blog\/how-to-sell-groceries-online-in-india-a-complete-guide\/how-to-sell-groceries-online-maaticha\/\" rel=\"attachment wp-att-17709\"><img loading=\"lazy\" class=\"size-full wp-image-17709 aligncenter\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/How-to-sell-groceries-online-Maaticha.gif\" alt=\"How to sell groceries online - Maaticha\" width=\"600\" height=\"330\" \/><\/a><\/p>\n<p>2. <strong>Categories and Featured sections:<\/strong>\u00a0Add categories to your online store. Create a main category &#8216;Shop&#8217; and under that, add your sub-categories like &#8216; Dairy &#8211; &gt; Staples &#8211; &gt; Frozen Foods&#8217; and more. Our premium online store allows you to easily add categories, about us sections and featured categories for easy browsing.<\/p>\n<p>3. <strong>Product details: <\/strong>Add details about every product you sell. Mention manufacturer details, add HD images of your products, and ingredients in your products. <span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/www.instamojo.com\/farmiliciouspro\/?ref=offer_header\" target=\"_blank\" rel=\"noopener\">Farmilicious<\/a><\/span>, a small business using Instamojo to sell premier, natural food products, uses our free online store to sell groceries. Their vegetables, fruits, dry foods images are uploaded along with clear descriptions and features.<\/p>\n<p><a href=\"https:\/\/www.instamojo.com\/blog\/how-to-sell-groceries-online-in-india-a-complete-guide\/gif-farmilicious\/\" rel=\"attachment wp-att-17710\"><img loading=\"lazy\" class=\"size-full wp-image-17710 aligncenter\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Gif-Farmilicious-.gif\" alt=\"Gif - Farmilicious\" width=\"600\" height=\"287\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>4. <strong>Checkout and online payments:<\/strong>\u00a0Allow customers to &#8216;add to cart&#8217; and pay online. The Instamojo premium and free online stores allow for several online payment modes that help anyone in India pay easily using the card, UPI, QR code, or net banking.<\/p>\n<div class=\"cs-embed cs-embed-responsive\"><iframe loading=\"lazy\" title=\"How to set up a free online store on Instamojo for small businesses\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/Z9yiIc7X9Wg?start=39&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<h3 class=\"p3\"><strong>Setting up delivery<span class=\"Apple-converted-space\">\u00a0<\/span><\/strong><\/h3>\n<p>The most important bit about selling groceries online is timely delivery. Partner with a premier shipping service that caters to the delivery regions your business sells to. Even now, over 60% of online buyers want a premier shipping service to deliver, but they dislike paying a hefty delivery fee. If you have an independent website, you will need to <a href=\"https:\/\/www.instamojo.com\/blog\/cheap-shipping-services-in-india-for-online-businesses\/\">find an ideal shipping partner with affordable rates and wide delivery coverage<\/a>.<\/p>\n<p><a href=\"https:\/\/www.instamojo.com\/NooraliDryFruits\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #0000ff;\"><span style=\"color: #333399;\">Noorali Dry Fruits &amp; Saffron<\/span>,<\/span><\/a> an exotic dry food small business sells its groceries to thousands of Indias from a small town in Kashmir! With an increase in demand for their products, Noorali uses\u00a0Shree Murathi, DTDC, Ecom Express(for COD orders) and India Post (for areas that are not easily serviceable) to ship their products.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CNZR560li6x\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CNZR560li6x\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by NOORALI \u0928\u0942\u0930\u0905\u0932\u0940 \u0646\u0648\u0631\u0639\u0644\u06cc\ufe0f (@nooralidryfruits)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><span style=\"font-family: inherit;\">If your online store is on Instamojo, <a href=\"https:\/\/www.instamojo.com\/blog\/shipping-for-small-business-in-india-the-complete-guide\/\" target=\"_blank\" rel=\"noopener\">setting up and shipping<\/a> is easy. You can select from a range of trusted shipping partners who offer doorstep pickup and deliver to 24,000+ pincodes. Tracking shipping and order management is also available. <span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/www.instamojo.com\/ecommerce-shipping\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=shipping\" target=\"_blank\" rel=\"noopener\">Find out more here<\/a><\/span>.\u00a0<\/span><\/p>\n<h3><strong>How to do marketing for your online grocery business<span class=\"Apple-converted-space\">\u00a0<\/span><\/strong><\/h3>\n<p>Make use of organic channels to acquire customers. When you sell groceries online, your customers&#8217; primary need is quality. Therefore, make use of channels like social media, email, and communities to grow your reach and engage customers.<\/p>\n<h5><strong>Email marketing:<\/strong><\/h5>\n<p>Ask customers to leave feedback via email. When you set up your online store, you also get access to domains and email. Create your business email ID and send a follow-up email to your customers once they make a purchase. Add positive reviews on your online store and respond promptly to customer complaints. This <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.smartrmail.com\/blog\/grocery-store-email-marketing-guide\/\" target=\"_blank\" rel=\"noopener\">extensive guide explains how to kickstart email marketing for your online grocery business<\/a>.\u00a0<\/span><\/p>\n<blockquote><p>Looking to learn everything you need to know about email marketing? Enrol for our <a href=\"https:\/\/www.mojoversity.com\/p\/email-marketing-basics-for-every-business\" target=\"_blank\" rel=\"noopener\">free course on email marketing<\/a>\u00a0on mojoVersity &#8211; an exclusive e-learning platform for MSMEs.<\/p><\/blockquote>\n<div class=\"cs-embed cs-embed-responsive\"><iframe loading=\"lazy\" title=\"Instamojo mojoVersity\u2014 Free online email marketing course || Learn email marketing online\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/aJd608745Xw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<p><strong>Pro tip<\/strong>: Subscribe to existing e-grocery business newsletters to research how they communicate with customers. For example &#8211; this <a href=\"https:\/\/www.instamojo.com\/blog\/how-to-sell-groceries-online-in-india-a-complete-guide\/gmail-it-wont-be-easy-but-it-will-be-worth-it\/\" target=\"_blank\" rel=\"attachment noopener wp-att-17715\">big basket newsletter<\/a> for healthy foods and weight loss adds value to customers who are looking for healthier options while shopping for groceries.\u00a0<a href=\"https:\/\/www.instamojo.com\/blog\/?attachment_id=17715\" rel=\"attachment wp-att-17714\"><img loading=\"lazy\" class=\"size-full wp-image-17714 aligncenter\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/unnamed-2.png\" alt=\"Big basket newsletter\" width=\"700\" height=\"349\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/unnamed-2.png 700w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/unnamed-2-300x150.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/unnamed-2-380x189.png 380w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<h5><span style=\"color: #000000;\"><strong>Customer interaction:\u00a0<\/strong><\/span><\/h5>\n<p>Take care of your customers. Ensure your products are high quality with a good shelf life. Notify customers when items go out of stock and send them updates on social media or email about different offers and discounts. Keep in constant touch with your customers and keep an active feedback loop.\u00a0 <a href=\"https:\/\/foodonza.myinstamojo.com\/\" target=\"_blank\" rel=\"noopener\">Foodonza<\/a>, a healthy food online store, makes use of its customer reviews and testimonials to assure customers of their food quality.<\/p>\n<p><a href=\"https:\/\/www.instamojo.com\/blog\/how-to-sell-groceries-online-in-india-a-complete-guide\/screenshot-2021-04-15-at-6-34-54-pm\/\" rel=\"attachment wp-att-17716\"><img loading=\"lazy\" class=\"size-large wp-image-17716 aligncenter\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-2021-04-15-at-6.34.54-PM-1024x432.png\" alt=\"Foodonza - how to sell groceries online \" width=\"1024\" height=\"432\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-2021-04-15-at-6.34.54-PM-1024x432.png 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-2021-04-15-at-6.34.54-PM-300x127.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-2021-04-15-at-6.34.54-PM-768x324.png 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-2021-04-15-at-6.34.54-PM-380x160.png 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-2021-04-15-at-6.34.54-PM-800x337.png 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-2021-04-15-at-6.34.54-PM-1160x489.png 1160w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-2021-04-15-at-6.34.54-PM.png 1171w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>If you want to sell groceries online using social media, no problem! Start slow and work on building a customer base. However, it is not easy to sell groceries on social media right away. We have an extensive guide to help you get started, but it is highly recommended to start selling groceries on an online store. This is mainly due to the fact that groceries have categories and different varieties of products to stock, maintain and sell.<\/p>\n<blockquote><p>Related Read: <span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/www.instamojo.com\/blog\/how-to-sell-food-online\/\" target=\"_blank\" rel=\"noopener\">How to Sell Food Online: Everything You Need to Know<\/a><\/span><\/p><\/blockquote>\n<p>Setting up any business online can be scary, but now that you know how and where to do it, you have a good head start! So, why wait more to start your online grocery store? <span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/www.instamojo.com\/online-store\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=online_store\" target=\"_blank\" rel=\"noopener\">Take the first step to becoming a successful entrepreneur<\/a><\/span>.<\/p>\n<h4><b data-stringify-type=\"bold\">No time to set up an online store by yourself?<\/b><\/h4>\n<p><b data-stringify-type=\"bold\">Why pay extra for a developer and added plugins to build your grocery website when we can do it for you?\u00a0<\/b>The Instamojo premium online store is easy to set up, but in case you are not sure, our team would be happy to assist you.<\/p>\n<p>Our premium store plans come with a <a href=\"https:\/\/instamojo.appointlet.com\/s\/instamojo-online-store-p?utm_source=store&amp;utm_medium=pricing-page&amp;utm_campaign=custom-plan\" target=\"_blank\" rel=\"noopener\">&#8216;<span style=\"color: #0000ff;\"><span style=\"color: #333399;\">Do-it-for-Me&#8217; mode<\/span>l<\/span><\/a> wherein a customer support team member contacts you 24 hours after you place a request on our website. No hassle, and no developer assistance needed. Set up your online store now and sell your groceries online with ease!<\/p>\n<hr \/>\n<p style=\"text-align: center;\"><a class=\"mb-button mb-style-flat mb-size-default mb-corners-default mb-text-style-default \" style=\"background-color: #2b2b81;\" href=\"https:\/\/www.instamojo.com\/online-store\/sell-food-online\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=sell_food\" target=\"_blank\" rel=\"noopener\">Start your online grocery store<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Last year, the entire country went into panic mode buying groceries to stock up for the lockdown. When&hellip;\n","protected":false},"author":6,"featured_media":21243,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5322],"tags":[4531,4539,4540,4526,4601,4603,958,5174,4527,4532,4533],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Sell Groceries Online In India: The Complete Guide<\/title>\n<meta name=\"description\" content=\"Setting up an online grocery store is not just a good business idea, it is a necessity. 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