{"id":17818,"date":"2021-05-01T17:54:24","date_gmt":"2021-05-01T12:24:24","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=17818"},"modified":"2023-05-23T11:58:19","modified_gmt":"2023-05-23T06:28:19","slug":"how-to-sell-food-online","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/how-to-sell-food-online\/","title":{"rendered":"How to sell food online in India: A guide to start an online food business"},"content":{"rendered":"<p class=\"p3\">Warning: Do not read this blog on an empty stomach!<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p3\">Everyone\u2019s got to eat, so if you love cooking and feeding people, why not make a business out of it and explore the world of selling food online?<\/p>\n<blockquote>\n<p class=\"p3\">Having a business selling food online is no longer meant only for restaurants and caterers. Several small businesses have been set up in the past year by cooking enthusiasts and food lovers.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<\/blockquote>\n<p>In this blog, we explain everything you need to know to start an online food business and share inspiring stories of food entrepreneurs across the country!<\/p>\n<h3 class=\"p3\"><strong>Food delivery vs dining out: The rise of ordering food online <span class=\"Apple-converted-space\">\u00a0<\/span><\/strong><\/h3>\n<p class=\"p3\">According to a Gallup Poll,\u00a0<span class=\"s1\">72% of customers prefer to go with the food delivery<\/span>\u00a0option because they don\u2019t want to get out of the comfort of their home, and 41%\u00a0just want to avoid going outside because of bad weather.<\/p>\n<p class=\"p3\">With the second wave hitting India, once again, customers are opening apps to order food online, rather than go out to eat. <span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p3\">Street food took the biggest hit when the lockdown struck. However, they did not waste time adapting to the online food delivery space and quickly began to sell food using third-party delivery apps or setting up their own WhatsApp groups and online stores.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<h5 class=\"p3\"><strong><em>Fun fact &#8211; Did you know that the most popular food item ordered in the past year was biriyani?<span class=\"Apple-converted-space\">\u00a0<\/span><\/em><\/strong><\/h5>\n<p class=\"p3\">Restaurants too, have pivoted their business to cope with the intermittent lockdown and have set aside menus and food delivery options as a backup when dining out becomes impossible.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<blockquote>\n<p class=\"p3\">\u201cWe have learned one thing from last year, and that is &#8211; the show must go on and we have to try our best to adjust in this situation. So, we have started delivery from a few of our outlets last year and by god&#8217;s grace we have been doing well in delivery.\u201d- Vikrant Bantra, Passion Hospitality<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<\/blockquote>\n<p class=\"p3\">Lockdown or not, people need to eat, so pick up a spoon and some salt, and let us show you how to <a href=\"https:\/\/www.instamojo.com\/online-store\/sell-food-online\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=sell_food\" target=\"_blank\" rel=\"noopener\">sell food online<\/a>.<\/p>\n<h2 class=\"p3\"><strong>How to start a food business online in 5 steps<\/strong><\/h2>\n<p>Whether you want to sell baked goods, homemade sauces, or gourmet meals, these five steps will help you get your online food business off the ground:<\/p>\n<ol>\n<li>Decide what food to sell<\/li>\n<li>Draw your business model<\/li>\n<li>Obtain licenses and register your business<\/li>\n<li>Source ingredients from verified distributors<\/li>\n<li>Create your eCommerce store<\/li>\n<\/ol>\n<h3 class=\"p3\"><strong>1. Decide what food to sell<span class=\"Apple-converted-space\"> online<\/span><\/strong><\/h3>\n<p class=\"p3\">You do not need a master&#8217;s degree in culinary arts to start cooking. During the lockdown, the need for food delivery alone led to many homemakers and home chefs selling food online.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p3\">First, if you are looking to sell food, try and pick a niche, as this will help you create a strong customer base too. If your strong suit is baking, then consider setting up a bakery taking orders via WhatsApp.<\/p>\n<blockquote><p>Related Read: <span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/www.instamojo.com\/blog\/how-to-sell-dry-fruits-online\/\" target=\"_blank\" rel=\"noopener\">How to sell dry fruits online in India<\/a><\/span><\/p><\/blockquote>\n<p>Homemade food brands are getting more popular. Here&#8217;s an inspiring story of a pickle brand:<\/p>\n<p><a href=\"https:\/\/pikkleshikkle.com\/\" target=\"_blank\" rel=\"noopener\">Pikkle Shikkle<\/a> is a homemade pickle brand started by Satbir Singh Saluja, to promote his mother&#8217;s delicious jams and pickles, made right in their home kitchen. Indians have always held their mother&#8217;s cooking close to heart, and Gurdeep Kaur&#8217;s pickles made everyone reminisce about their childhood with the help of eCommerce<\/p>\n<figure id=\"attachment_21779\" aria-describedby=\"caption-attachment-21779\" style=\"width: 2694px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"wp-image-21779 size-full\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-2022-03-02-at-7.55.22-AM.png\" alt=\"start food business online\" width=\"2694\" height=\"1574\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-2022-03-02-at-7.55.22-AM.png 2694w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-2022-03-02-at-7.55.22-AM-300x175.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-2022-03-02-at-7.55.22-AM-1024x598.png 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-2022-03-02-at-7.55.22-AM-768x449.png 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-2022-03-02-at-7.55.22-AM-1536x897.png 1536w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-2022-03-02-at-7.55.22-AM-2048x1197.png 2048w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-2022-03-02-at-7.55.22-AM-380x222.png 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-2022-03-02-at-7.55.22-AM-800x467.png 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-2022-03-02-at-7.55.22-AM-1160x678.png 1160w\" sizes=\"(max-width: 2694px) 100vw, 2694px\" \/><figcaption id=\"caption-attachment-21779\" class=\"wp-caption-text\">Pickle shickle online store<\/figcaption><\/figure>\n<h4><strong>Providing job opportunities with cooking food<\/strong><\/h4>\n<p>Who said you need to know cooking to sell food online? Sometimes, selling food online is not just about the food itself. You can consider starting a cloud kitchen that delivers food to people in your city or pan India! For this, all you need to do is hire staff that you can train and equip to cook.<\/p>\n<p>For example &#8211; <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.cookedbymoms.com\/\" target=\"_blank\" rel=\"noopener\">Cooked By Moms<\/a> <\/span>is a social enterprise that empowers women from different parts of India to cook homemade food and deliver it to workplaces.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/B9yvryZJvnx\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/B9yvryZJvnx\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Cooked by Moms (@cookedbymoms)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>Another idea is to <a href=\"https:\/\/www.instamojo.com\/blog\/how-to-start-subscription-business\/\" target=\"_blank\" rel=\"noopener\">start a subscription business<\/a> to sell food online. You can provide services or products at a monthly or quarterly fee. This is a business model that is gaining more popularity nowadays.<\/p>\n<h3><strong>2. Draw your business model<\/strong><\/h3>\n<p>To help you decide what food to sell online, you need a <span style=\"color: #0000ff;\"><span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/www.instamojo.com\/blog\/top-business-plan-templates-you-need-to-get-started\/\" target=\"_blank\" rel=\"noopener\">business model<\/a><\/span>,<\/span> a plan. It is pretty simple to create a business model. This helps you understand &#8211; your target audience, your working capital costs, your logistics, and your vision.<\/p>\n<p>Keeping this in mind, we partnered with msmeX, an advisory platform for small businesses to help you create your ideal business model. All you need to do is register for the short, <strong><span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/www.mojoversity.com\/p\/master-your-business-model\" target=\"_blank\" rel=\"noopener\">free online course on mojoVersity<\/a> <\/span><\/strong>&#8211; our e-learning platform.<\/p>\n<h3><strong>3. Obtain licenses and register your business<\/strong><\/h3>\n<p>Once you decide on your business model and niche, register your business online. Small businesses can register business easily. Here are the different licenses are resources you need to refer to and obtain. Visit the government&#8217;s official portal for food license registration <a href=\"https:\/\/www.indiafilings.com\/fssai\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n<ol>\n<li><strong>FSSAI registration<\/strong> &#8211; Food selling operators who have an annual turnover of under Rs 12 lakh are required to mandatorily register themselves; (those above the Rs 12 Lakh limit need to apply for a license). This guide helps explain <span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/www.fssaifoodlicense.com\/food-license-for-homemade-food\/\" target=\"_blank\" rel=\"noopener\">different FSSAI registrations<\/a> <\/span>that apply to your business.<\/li>\n<li><strong>FSSAI license<\/strong> &#8211; If your revenue exceeds Rs 12 lakh, you need to obtain a license. This normally applies to medium-sized restaurants and hotels. According to law, not registering under FSSAI will result in a hefty 5 lakh fine.<\/li>\n<\/ol>\n<p><span style=\"color: #000080;\"><a style=\"color: #000080;\" href=\"https:\/\/www.indiafilings.com\/fssai\" target=\"_blank\" rel=\"noopener\">Visit here for more details on FSSAI license and registration.<\/a><\/span><\/p>\n<blockquote><p>What is FSSAI?\u00a0The Food Safety and Standards Authority of India (FSSAI) is a legal authority that offers a food license to all food business operators (FBO) in India. All the FBOs must follow all the rules and regulations of FSSAI for food quality control.<\/p><\/blockquote>\n<h3 class=\"p3\"><strong>4. Source ingredients from verified distributors<span class=\"Apple-converted-space\">\u00a0<\/span><\/strong><\/h3>\n<p>You registered your business and decided on what to sell, and now you need your ingredients. Based on your business size, approach distributors and wholesalers to procure ingredients, right from salt to a giant oven. Here are a few things to keep in mind before you look for a distributor:<\/p>\n<ol>\n<li>Manufacturing costs<\/li>\n<li>Quality of raw material<\/li>\n<li>Shipping and delivery time<\/li>\n<li>Referrals and reviews from previous clients<\/li>\n<li>Communication and availability of materials<\/li>\n<\/ol>\n<p>What distributor can you start with? Indiamart is one of the most popular distributors preferred by food businesses with regard to supplies and ingredients.<\/p>\n<h4 class=\"p3\"><strong>Validate your products: Sell within groups<span class=\"Apple-converted-space\">\u00a0<\/span><\/strong><\/h4>\n<p>Test and validate your food with a few customers before proceeding full swing. This could be friends, family, or peers. Obtain feedback and work on the problem areas before you sell food online. <strong>Create WhatsApp groups for initial orders to manage orders easily.\u00a0<\/strong><\/p>\n<p><a href=\"https:\/\/www.instamojo.com\/blog\/how-to-sell-food-online-in-india-a-complete-guide-to-get-started\/new-features-for-your-store-3\/\" rel=\"attachment wp-att-17828\"><img loading=\"lazy\" class=\"size-full wp-image-17828 aligncenter\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/New-Features-for-your-store-3.gif\" alt=\"WhatsApp group - how to sell food online\" width=\"1080\" height=\"1080\" \/><\/a><\/p>\n<h3 class=\"p3\"><strong>5. Create your eCommerce store<span class=\"Apple-converted-space\">\u00a0<\/span><\/strong><\/h3>\n<p>Every small business needs an online presence. It is easier to sell food online when you have an online store. You can choose to set up an online store for free with Instamojo and upgrade to a brand new premium store once you are familiar with the eCommerce business.<\/p>\n<p>Rajlaxmi store sells fresh Maharashtrian snacks to customers with the premium store.<\/p>\n<p><a href=\"https:\/\/www.instamojo.com\/blog\/how-to-sell-food-online-in-india-a-complete-guide-to-get-started\/new-features-for-your-store-4\/\" rel=\"attachment wp-att-17830\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-17830\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/New-Features-for-your-store-4.gif\" alt=\"how to sell food online -Instamojo premium store\" width=\"1080\" height=\"1080\" \/><\/a><\/p>\n<p>You can <a href=\"https:\/\/www.instamojo.com\/online-store\/sell-food-online\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=sell_food\" target=\"_blank\" rel=\"noopener\">sign up for a free online store where you can start to sell food online easily<\/a>.<\/p>\n<p>Your food products should look and sound appealing to your potential customers for you to get more sales. Thus, high quality product photographs are a must-have for your eCommerce website. For this, you can hire a food photographer or do it by yourself.<\/p>\n<p>You <span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/www.instamojo.com\/blog\/how-to-write-product-description\/\" target=\"_blank\" rel=\"noopener\">product descriptions<\/a> <\/span>must be in detail \u2014 clearly describe the taste and texture of the food you sell. Don&#8217;t leave space for any doubts. Remember, a doubtful shopper does not buy!<\/p>\n<p><span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/www.instamojo.com\/online-store\/themes\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=themes\" target=\"_blank\" rel=\"noopener\">Select a online store themes<\/a><\/span> that suits your food business. Some popular store themes for online food brands are <span style=\"color: #000000;\">Compass and Organic.<\/span><\/p>\n<p>With a premium Instamojo store, you can<\/p>\n<ul>\n<li>You can give your store a clean, beautiful look with over 20+ themes<\/li>\n<li>Boost sales with leads management apps inbuilt in the store<\/li>\n<li>Collect online payments from over 100+ payment modes<\/li>\n<li>Offer promotional discounts to customers<\/li>\n<li>Keep customers engaged with custom emails and SMS campaigns<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_20274\" aria-describedby=\"caption-attachment-20274\" style=\"width: 2710px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"wp-image-20274 size-full\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-2021-11-16-at-10.17.39-PM.png\" alt=\"food business online store\" width=\"2710\" height=\"1506\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-2021-11-16-at-10.17.39-PM.png 2710w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-2021-11-16-at-10.17.39-PM-300x167.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-2021-11-16-at-10.17.39-PM-1024x569.png 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-2021-11-16-at-10.17.39-PM-768x427.png 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-2021-11-16-at-10.17.39-PM-1536x854.png 1536w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-2021-11-16-at-10.17.39-PM-2048x1138.png 2048w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-2021-11-16-at-10.17.39-PM-380x211.png 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-2021-11-16-at-10.17.39-PM-800x445.png 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-2021-11-16-at-10.17.39-PM-1160x645.png 1160w\" sizes=\"(max-width: 2710px) 100vw, 2710px\" \/><figcaption id=\"caption-attachment-20274\" class=\"wp-caption-text\"><a href=\"https:\/\/www.instamojo.com\/blog\/food-business-dtc-brand-story-eatally-icecream\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #999999;\">Eatally<\/span><\/a> &#8211; Online store on Instamojo<\/figcaption><\/figure>\n<p><a href=\"https:\/\/www.instamojo.com\/blog\/food-business-dtc-brand-story-eatally-icecream\/\" target=\"_blank\" rel=\"noopener\">Eatally<\/a> is an online store that sells artisanal handcrafted ice cream. You can get your own online store to start a food business online for free:<\/p>\n<p><a class=\"mb-button mb-style- mb-size-default mb-corners-default mb-text-style-default \" style=\"background-color: #2bc470;\" href=\"https:\/\/www.instamojo.com\/online-store\/sell-food-online\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=sell_food\">Start your online food store<\/a><\/p>\n<p>Related Read: <a href=\"https:\/\/www.instamojo.com\/blog\/how-to-sell-groceries-online\/\" target=\"_blank\" rel=\"noopener\">How to Sell Grocery Online: Everything You Need to Know<\/a><\/p>\n<h3><strong>How Fresh Munch sells healthy food online<\/strong><\/h3>\n<p><a href=\"https:\/\/freshmunchfoods.myinstamojo.com\/\" target=\"_blank\" rel=\"noopener\">Fresh Munch<\/a>, a premium store on Instamojo that sells delicious homemade food online is a business set up during the pandemic. It promotes healthy, homemade chapatis, rotis, and parathas, made with a lot of love.<\/p>\n<blockquote><p>&#8221;\u00a0When pandemic hit, we understood how important it is to keep our immune system robust. Keeping this in mind, we started our food venture with different fresh and frozen, ready-to-eat whole wheat chapatis, fully baked.\u201d &#8211;<span class=\"Apple-converted-space\">\u00a0Fresh Munch Team\u00a0<\/span><\/p><\/blockquote>\n<p><a href=\"https:\/\/www.instamojo.com\/blog\/how-to-sell-food-online-in-india-a-complete-guide-to-get-started\/screenshot-2021-05-01-at-6-17-13-pm\/\" rel=\"attachment wp-att-17837\"><img loading=\"lazy\" class=\"size-full wp-image-17837 aligncenter\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-2021-05-01-at-6.17.13-PM.png\" alt=\"how to sell food online\" width=\"1440\" height=\"791\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-2021-05-01-at-6.17.13-PM.png 1440w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-2021-05-01-at-6.17.13-PM-300x165.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-2021-05-01-at-6.17.13-PM-768x422.png 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-2021-05-01-at-6.17.13-PM-1024x562.png 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-2021-05-01-at-6.17.13-PM-380x209.png 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-2021-05-01-at-6.17.13-PM-800x439.png 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-2021-05-01-at-6.17.13-PM-1160x637.png 1160w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/a><\/p>\n<p style=\"text-align: left;\"><a class=\"mb-button mb-style-flat mb-size-default mb-corners-default mb-text-style-default \" style=\"background-color: #322b82;\" href=\"https:\/\/www.instamojo.com\/online-store\/sell-food-online\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=sell_food\">Start your online store<\/a><\/p>\n<h3 class=\"p3\"><strong>Package and ship your food products<span class=\"Apple-converted-space\">\u00a0<\/span><\/strong><\/h3>\n<h4><strong>Packaging:<\/strong><\/h4>\n<p>Packaging and labelling are especially challenging for food businesses. You need to follow guidelines for packing it. Your containers or packets must be appropriate. Also, packaging directly influences your sales because people buy food that visually pleases them.<\/p>\n<p>SourHouse Bakey, a premium bakery in Bangalore, packs their freshly baked bread, croissants and cinnamon rolls in paper and places it safely in an eco-friendly cardboard box, followed by a paper bag. Package your food carefully in leakproof boxes. For pickles, jams, and food with a long shelf life, pack in glass bottles.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CLn8_WVJ2qd\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CLn8_WVJ2qd\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Sour House (@sourhouse_india)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>You can always create your own personalised way of selling, like how Malberry Kitchen does with their logo printed on the food they sell. Add a thank you note to customers and leave your business email ID for them to reach you. Brand your logo on all the packaging your food has!<\/p>\n<h4><strong>Delivery and Shipping:<\/strong><\/h4>\n<p>Food needs to be delivered fresh in air-tight containers to avoid spillage or any damage. You could choose a third-party delivery partner like Swiggy, Zomato, or Dunzo to deliver your food across the city. These delivery partners are ideal when you want to get fresh food to your customer in under an hour or so.<\/p>\n<blockquote><p>Related read: <a href=\"https:\/\/www.instamojo.com\/blog\/shipping-for-small-business-in-india-the-complete-guide\/\" target=\"_blank\" rel=\"noopener\">eCommerce shipping: The complete guide<\/a><\/p><\/blockquote>\n<p>If you are selling packaged food, you will need a shipping partner. Finding a shipping partner for your online business can be a long task. But, with Instamojo online store, you can easily partner with top shipping services in India from your dashboard \u2014 no hassle!<\/p>\n<p>If you are looking to choose an affordable shipping partner, <a href=\"https:\/\/www.instamojo.com\/blog\/cheap-shipping-services-in-india-for-online-businesses\/\" target=\"_blank\" rel=\"noopener\">pick and choose from this guide.<\/a><\/p>\n<h3 class=\"p3\"><strong>5. Promote your food business online<span class=\"Apple-converted-space\">\u00a0<\/span><\/strong><\/h3>\n<p>Just think of all the people who crave delicious food but have no idea how to find you. It does not take too much effort to promote the food you sell online. All you need to do is &#8211;<\/p>\n<ol>\n<li><strong>Ask for reviews<\/strong> &#8211; Tell your loyal customer base to send in reviews that you can add to the homepage of your website\/online store. This builds trust and fun fact, over 80% of customers prefer a good, honest, review to a professional HD product image.<\/li>\n<li><strong><span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/www.instamojo.com\/blog\/how-to-sell-recipes-online-india\/\" target=\"_blank\" rel=\"noopener\">Sell recipes online<\/a><\/span> <\/strong>&#8211; We have compiled an entire guide to help you sell recipes online. A lot of food businesses also list out the process of how they cook their food. This adds a genuine touch and engages customers.<\/li>\n<li><strong>Conduct workshops<\/strong> &#8211; Share your knowledge with your customers. All of them may not just want to eat the food you cook, but learn a little about your process as well. Therefore, it is a good idea to host a few LIVE workshops and build your customer base.<\/li>\n<\/ol>\n<h4 class=\"p3\"><strong><span style=\"color: #333333;\">How Caramella India grew its follower base on Instagram\u00a0<\/span><\/strong><\/h4>\n<p>Started by Ketki Barfiwala, a professional pastry chef, <a href=\"https:\/\/www.instamojo.com\/blog\/caramella-online-store-use-case-instamojo\/\" target=\"_blank\" rel=\"noopener\">Caramella<\/a> is a patisserie that delivers desserts to anyone in Mumbai. Owing to the lockdown, Ketki took to conducting an extensive array of online backing workshops to keep her customers engaged and also share business tips and hacks.<\/p>\n<h2><strong>Bonus: Food entrepreneurs who stepped up in a crisis<\/strong><\/h2>\n<p>Sure, you just started to sell food online. However, if you can, reach out to your community, offer to cook food for COVID-affected families. For example: Bengaluru Oota Company<span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.vogue.in\/culture-and-living\/content\/verified-tiffin-services-meal-deliveries-in-bengaluru-for-those-affected-by-covid-19?utm_campaign=likeshopme&amp;utm_medium=instagram&amp;utm_source=dash%20hudson&amp;utm_content=www.instagram.com\/p\/COUY35XB3Cq\/\" target=\"_blank\" rel=\"noopener\">, <\/a><\/span>known for its experiential dining concepts is offering nutrition-focused lunch and dinner meals for those in quarantine. The all-vegetarian dishes are packed with fresh veggies and seasonal ingredients. A typical meal comprises one type of curry, rice or chapatis, rasam, ragi mudde, palya, and homemade curd.<\/p>\n<h2><strong>Start your food business online<\/strong><\/h2>\n<p><a href=\"https:\/\/www.instamojo.com\/blog\/how-to-start-ecommerce-business\/\" target=\"_blank\" rel=\"noopener\">Starting an eCommerce business<\/a> goes beyond just selling. It took a pandemic to teach us that can all bring our business ideas alive, even in a crisis.<\/p>\n<p>So, should you decide to set up an online business, we are here to help. All you need to do is schedule a call with our team and we can help you build your online store from scratch. You can also do it by yourself \u2014 in just a few steps!<\/p>\n<p>Sign up for free and take a look at what your dream online food store will look like!<\/p>\n<hr \/>\n<p style=\"text-align: center;\"><a class=\"mb-button mb-style-flat mb-size-default mb-corners-default mb-text-style-default \" style=\"background-color: #2b2b81;\" href=\"https:\/\/www.instamojo.com\/online-store\/sell-food-online\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=sell_food\" target=\"_blank\" rel=\"noopener\">Start your own eCommerce store<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Warning: Do not read this blog on an empty stomach!\u00a0 Everyone\u2019s got to eat, so if you love&hellip;\n","protected":false},"author":6,"featured_media":22331,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5322],"tags":[2603,4553,4552,4556,4558,4550,4554,4551,4557,4555],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Sell Food Online: Tips and Examples from Real Brands<\/title>\n<meta name=\"description\" content=\"Are you a home chef with an incredibly tasty menu? 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