{"id":17985,"date":"2021-05-20T00:32:51","date_gmt":"2021-05-19T19:02:51","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=17985"},"modified":"2022-03-10T19:10:47","modified_gmt":"2022-03-10T13:40:47","slug":"5-types-of-instagram-ads-that-convert-for-better-sales","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/5-types-of-instagram-ads-that-convert-for-better-sales\/","title":{"rendered":"5 types of Instagram ads that convert for better sales"},"content":{"rendered":"

A picture says a thousand words – but could a post get you a thousand leads? Instagram ads could be the best way to do that.<\/span><\/p>\n

Instagram is one of the best platforms to reach out to a specific group of audience, connect and engage with them, and convert them into customers. Over 500 million Indians would agree.\u00a0<\/span><\/p>\n

But how can you boost sales online using Instagram? Experts say- using Instagram ads!\u00a0<\/strong><\/p>\n

It is possible to convert those who didn\u2019t even know about your product or service to loyal customers using a great <\/span>Instagram advertising strategy.<\/span><\/p>\n

A study<\/span><\/a> says that 30%<\/strong> of all Instagram users have made a purchase from an Instagram ad or post so far.<\/span><\/p>\n

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A creative and well-targeted Instagram ad campaign is proven to drive sales and increase traffic to your website.<\/p>\n<\/blockquote>\n

In this blog, we\u2019ll go through everything you need to know about Instagram advertising.<\/span><\/p>\n

Navigate to your favorite section with the quick links:<\/span><\/p>\n

    \n
  1. What are Instagram ads?<\/strong><\/li>\n
  2. Why should you advertise on Instagram?<\/strong><\/li>\n
  3. Benefits of Instagram advertising<\/strong><\/li>\n
  4. Types of Instagram Ads<\/strong><\/li>\n
  5. How to advertise on Instagram<\/strong><\/li>\n
  6. Conclusion<\/strong><\/li>\n<\/ol>\n

    Let\u2019s get started!<\/span><\/p>\n

    What are Instagram ads?<\/strong><\/h2>\n

    <\/p>\n

    Instagram ads are paid posts or stories that businesses create to promote their brand. You can easily reach the users\u2019 Instagram feeds and improve your brand\u2019s visibility by advertising on Instagram. It looks just like a regular Instagram post but includes a call-to-action button to drive traffic or conversions.\u00a0<\/span><\/p>\n

    According to a study<\/a><\/strong>, 50% of users are more interested in a brand when they see ads for it on Instagram.<\/strong>\u00a0<\/span><\/p><\/blockquote>\n

    Why should you advertise on Instagram?<\/strong><\/h2>\n

    Your business can benefit from a pool of online shoppers by creating a high-quality Instagram ad.\u00a0 People come to Instagram to discover things they love, and your business can be one of them. You can reach people who aren’t following you and inspire them to become your next customer.\u00a0<\/span><\/p>\n

    You should <\/span>create Instagram ads<\/span> if your business goals aim to –\u00a0<\/span><\/p>\n

      \n
    1. Increase brand exposure<\/span><\/li>\n
    2. Grow website traffic<\/span><\/li>\n
    3. Generate new leads<\/span><\/li>\n
    4. Move current leads down the funnel and convert them to your customers<\/span><\/li>\n<\/ol>\n

      5 reasons why Instagram ads work for better sales<\/strong><\/h3>\n

      According to social insider<\/a><\/span>,\u00a0Instagram has the highest engagement rates out of all social media platforms.<\/p>\n

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      1. 1 billion<\/strong> monthly active users<\/span><\/li>\n
      2. 500 million<\/strong> daily active Instagram Stories users worldwide<\/span><\/li>\n
      3. 1.60%<\/strong> median engagement rate per post on Instagram<\/span><\/li>\n
      4. 68%<\/strong> daily users visit the platform<\/span><\/li>\n
      5. Ad recall from Instagram ads is 2.8 times<\/strong> higher than others<\/span><\/li>\n<\/ol>\n

        So what does this mean for your brand? How will your business benefit from this?<\/span><\/p>\n

        Benefits of Instagram advertising<\/strong><\/h2>\n

        Higher Engagement<\/span><\/em><\/h4>\n

        Instagram provides the most engagement of any social media platform out there, even more than Facebook. With 1 billion monthly active users, Instagram has about 58 times more engagement than Facebook<\/strong>. In other words, Instagram users are more likely to comment, share, save and tag other people in comments.<\/span><\/p>\n

        Authenticity<\/span><\/em><\/h4>\n

        Instagram ads look more authentic as they get integrated into the platform seamlessly. Therefore, It becomes very difficult for users to differentiate between organic and paid posts. This helps improve the ad interactions and trust in the brand.<\/span><\/p>\n

        Intent<\/span><\/em><\/h4>\n

        A study by Instagram<\/span><\/a> found that \u201860%<\/strong> of Instagram users learn about products and services through Instagram, and 75%<\/strong> of them take actions such as visiting sites, searching, or telling a friend after seeing an Instagram post.\u2019 Hence, the purpose of these ads is better achieved on Instagram more than on any other social media platform.\u00a0<\/span><\/p>\n

        5 Types of Instagram Ads for your business\u00a0<\/strong><\/h2>\n

        We\u2019ve curated a list of the\u00a0<\/span>best ads to run on Instagram for sales.\u00a0<\/span>Let’s take a look at the major types of ads on Instagram and what are the best practices.<\/span><\/p>\n

        Photo Ads<\/h4>\n

        Photo ads are the most common type of ad. It consists of a photo, a description, and a call to action button. Examples of call to action buttons are:<\/span><\/b><\/p>\n