{"id":18022,"date":"2021-05-22T01:54:51","date_gmt":"2021-05-21T20:24:51","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=18022"},"modified":"2023-02-17T19:07:10","modified_gmt":"2023-02-17T13:37:10","slug":"how-to-increase-repeat-customers-5-proven-ways-for-customer-retention","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/how-to-increase-repeat-customers-5-proven-ways-for-customer-retention\/","title":{"rendered":"How to get repeat customers: 5 proven customer retention tips"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Do you want to add more value to your business and succeed in the long term?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, you do!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then you need to start focusing on repeat customers and try retaining them. Turning them into loyal customers will increase their lifetime business value.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A successful business can only be built by increasing your business from repeat customers. In fact, as much as <\/span><span style=\"font-weight: 400;\">65% of a company\u2019s business comes from existing customers.\u00a0<\/span><\/p>\n<p><strong>Therefore to retain customers, you need to build your brand loyalty and manage customer relationships effectively.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">But before we get into how to increase customer retention, you need to know the meaning of customer retention<\/span><\/p>\n<h2><strong>What is the meaning of repeat customers?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Repeat customers are those that have made at least two purchases from your company. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">They return to your business to make more purchases<\/span> and\u00a0<span style=\"font-weight: 400;\">are likely to make many more purchases from you in the future. They are also your loyal customers because they are loyal to your brand.\u00a0<\/span><\/p>\n<blockquote>\n<p style=\"text-align: left;\">Your probability of selling to an existing customer is at least\u00a040% more likely\u00a0than\u00a0converting someone\u00a0who has never bought from you before.<\/p>\n<\/blockquote>\n<h3><strong>Statistics related to repeat customers for small businesses<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Here are some statistics that will convince you about the value of repeat customers for your business:<\/span><\/p>\n<ul>\n<li>\n<div class=\"wDYxhc\" lang=\"en-IN\" data-md=\"61\">\n<div class=\"LGOjhe\" role=\"heading\" data-attrid=\"wa:\/description\" aria-level=\"3\" data-hveid=\"CBUQAA\"><span class=\"ILfuVd\" lang=\"en\"><span class=\"hgKElc\">A simple <a href=\"https:\/\/blog.hubspot.com\/service\/customer-retention\">5% increase<\/a> in customer retention can boost profits by 25% to 95%<\/span><\/span><\/div>\n<\/div>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Repeat customers have a <strong>67% higher<\/strong> chance of purchasing your products compared to new customers.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Customer retention leads to <\/span><a href=\"https:\/\/media.bain.com\/Images\/Value_online_customer_loyalty_you_capture.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">a 75% increased profitability<\/span><\/a><span style=\"font-weight: 400;\"> for small businesses.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A repeat customer is worth approximately <\/span><a href=\"https:\/\/martech.zone\/infographic-customer-retention-numbers\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">10x more<\/span><\/a><span style=\"font-weight: 400;\"> than they were at the time of their first purchase.<\/span><\/li>\n<\/ul>\n<blockquote><p>A repeat customer is choosing to place their trust in the online seller again and again.<\/p>\n<p style=\"text-align: left;\"><strong><a href=\"https:\/\/instamojoebooks.mojo.page\/the-dtc-ecommerce-trust-report-2022\" target=\"_blank\" rel=\"noopener\">Download this free whitepaper to implement &#8216;trust building strategies&#8217; in eCommerce\u00a0<\/a><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">Now that you know how valuable and profitable repeat customers can be for your business, let us discuss 5 ways to increase repeat purchases:<\/span><\/p>\n<h3><strong>Strategies to increase repeat customers<\/strong><\/h3>\n<h3><strong>Improve customer service<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The importance of customer service cannot be emphasized enough. It plays an important role in determining your customer experience and retention rates. <\/span><span style=\"font-weight: 400;\">Lifetime loyalty from customers can be made possible simply by providing the best of services.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some ways to deliver excellent customer service-<\/span><\/p>\n<h3><strong>1. Offer live demos and training\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Provide your customers with enough product knowledge and demos on how it works. It helps in clarifying any queries that they may have and <\/span><span style=\"font-weight: 400;\">create a positive customer experience.<\/span><\/p>\n<h3><strong>2. Live chat<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u00a0Live chat is proven to improve customer relationships with the brand. It is an effective tool for immediate problem resolution. Fix customer issues in the nick of time and expect higher customer retention and satisfaction rates.<\/span><\/p>\n<h3><strong>3. Customer feedback<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u00a0It is undeniably one of the most important tools for a business. <\/span><span style=\"font-weight: 400;\">Collect as much feedback as possible by conducting regular polls and surveys through emails and social media. This\u00a0will get you additional insights. Use it to engage with your audience and increase customer retention.\u00a0<\/span><\/p>\n<h2><strong>Product Knowledge<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Customers will be confident about your products only when they understand all their features and benefits. Therefore, provide them with <strong>education and training<\/strong> about your product or service through informative videos. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your customers will be highly satisfied with your brand and are guaranteed to improve the retention rate.<\/span><\/p>\n<h4><strong>A few ways to educate your customers are\u00a0<\/strong><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keep the communication channels open on platforms like social media, live chats, video sessions, and chatbots and address every hurdle that they have during their customer journey.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Offer high-quality video tutorials and product demonstrations to make your customers accustomed to your products.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Connect with your customers and have frequent conversations with them.\u00a0<\/span><\/li>\n<\/ul>\n<p>You could also conduct webinars that help you reach out to new people and also educate existing customers. <a href=\"https:\/\/mojoversity.com\/p\/grow-your-business-with-webinars\" target=\"_blank\" rel=\"noopener\">Enroll in our free course on mojoVersity on growing your business with webinars.\u00a0<\/a><\/p>\n<h2><strong>Customer loyalty programs<\/strong><\/h2>\n<p>A customer who is a part of your loyalty program is <a href=\"https:\/\/loyaltylion.com\/blog\/36-ecommerce-loyalty-facts-and-figures-part-1-loyalty-retention-and-customer-lifetime-value?utm_source=blog&amp;utm_medium=magento&amp;utm_content=BFCM\" target=\"_blank\" rel=\"noopener\">47% more likely to make another purchase<\/a> from you when compared to other customers.\u00a0<span style=\"font-weight: 400;\">Show them that you value their loyalty by rewarding your customers.<\/span><\/p>\n<h4><strong>Ways to increase customer return rate with loyalty programs<\/strong><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Offer exclusive discounts to your loyal customers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Give them additional services or products for a discount<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Invite your loyal customers to event launches<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Surprise them with gifts on special occasions<\/span><\/li>\n<\/ul>\n<p><strong>For inspiration, look at how Uber\u2019s loyalty program works.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">On every ride that customers take on Uber, they earn some points. After they earn enough points, they can avail of several rewards like free meals on their UberEats app, free Uber rides, free cancellations, and much more.<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_18024\" aria-describedby=\"caption-attachment-18024\" style=\"width: 549px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"wp-image-18024\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/uber-300x162.png\" alt=\"Uber loyalty program\" width=\"549\" height=\"296\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/uber-300x162.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/uber-768x415.png 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/uber-1024x554.png 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/uber-380x205.png 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/uber-800x433.png 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/uber-1160x627.png 1160w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/uber.png 1600w\" sizes=\"(max-width: 549px) 100vw, 549px\" \/><figcaption id=\"caption-attachment-18024\" class=\"wp-caption-text\">Image source: TechCrunch<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: center;\">Related read: <a href=\"https:\/\/www.instamojo.com\/blog\/perfect-referral-program-work-business-sme\/?utm_source=blog&amp;utm_medium=interlink&amp;utm_campaign=repeat_customer\" target=\"_blank\" rel=\"noopener\">How to maintain customer loyalty with referral programs<\/a><\/p>\n<\/blockquote>\n<h2><strong>Email marketing<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">A great way to increase the retention rate is by creating an <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.instamojo.com\/blog\/email-marketing-customer-acquisition-retention\/\" target=\"_blank\" rel=\"noopener\">effective email marketing campaign<\/a>.<\/span> Product updates and follow-up emails can <\/span><span style=\"font-weight: 400;\">drive one-time customers to make multiple purchases from you.<\/span> <span style=\"font-weight: 400;\">By strategizing each email, you can generate repeat business with numerous loyal consumers significantly.<\/span><\/p>\n<h4><strong>Tips to follow for email marketing\u00a0<\/strong><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><b>Product update email:<\/b><span style=\"font-weight: 400;\"> Update your customers about related products, special offers, and discount coupons to make the purchase with you again.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Send follow-up emails: <\/b><span style=\"font-weight: 400;\">After the first purchase, send 1 or 2 follow-up emails to let them know that the communication channels are open. Ensure that all your emails are personalized for every customer.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Sephora, for instance, sends out a product reminder email a week before it is estimated to run out of stock. It gives a clear call to action to shop the product. Through this tactic, they can retain more customers and encourage repeat purchases.<\/span><\/p>\n<figure id=\"attachment_18025\" aria-describedby=\"caption-attachment-18025\" style=\"width: 522px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"wp-image-18025\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/sephora-300x211.png\" alt=\"Email maketing in sephora\" width=\"522\" height=\"367\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/sephora-300x211.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/sephora-768x541.png 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/sephora-200x140.png 200w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/sephora-380x268.png 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/sephora-800x564.png 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/sephora.png 844w\" sizes=\"(max-width: 522px) 100vw, 522px\" \/><figcaption id=\"caption-attachment-18025\" class=\"wp-caption-text\">Image source: In2sight<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h2><strong>Focus on high-quality leads<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">High-quality leads can be found by analyzing the buying behaviour or pattern of your customers. Based on their past purchases, you can figure out what they may want to buy in the future. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, keep your focus on those customers who are most likely to buy from you. As a result, your marketing campaigns will be targeted better and you\u2019re more likely to get leads from these campaigns.<\/span><\/p>\n<p><span style=\"font-size: 1.25rem; text-align: center; background-color: #f8f9fa;\">Related read:\u00a0 <\/span><a style=\"font-size: 1.25rem; font-weight: bold; text-align: center; background-color: #f8f9fa;\" href=\"https:\/\/www.instamojo.com\/blog\/lead-generation-techniques-ecommerce\/?utm_source=blog&amp;utm_medium=interlink&amp;utm_campaign=repeat_customer\" target=\"_blank\" rel=\"noopener\">How to generate high-quality leads<\/a><\/p>\n<h3><strong>Want repeat customers? Wow them with a beautiful online store.<\/strong><\/h3>\n<p>Attracting customers to your business is easy, but maintaining a good relationship with them and ensuring they stick around to make repeated purchases is hard.<\/p>\n<p>So, why not start with the ideal online store?<\/p>\n<hr \/>\n<p style=\"text-align: center;\"><a class=\"mb-button mb-style-flat mb-size-default mb-corners-default mb-text-style-default \" style=\"background-color: #4e4e91;\" href=\"https:\/\/www.instamojo.com\/online-store\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=online_store\" target=\"_blank\" rel=\"noopener\">Set up your own online store today<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Do you want to add more value to your business and succeed in the long term? Of course,&hellip;\n","protected":false},"author":59,"featured_media":24959,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[398,5327],"tags":[349,438,28,1637,1671,2357,157,5188,4588,181,1177,1377],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to get repeat customers: 5 proven customer retention tips<\/title>\n<meta name=\"description\" content=\"Repeat customers are likely to spend 300% more on your business than new customers. 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