{"id":18060,"date":"2021-05-22T15:41:10","date_gmt":"2021-05-22T10:11:10","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=18060"},"modified":"2021-06-30T19:05:07","modified_gmt":"2021-06-30T13:35:07","slug":"how-a-tirupur-based-entrepreneur-redefines-essential-with-her-sustainable-brand","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/how-a-tirupur-based-entrepreneur-redefines-essential-with-her-sustainable-brand\/","title":{"rendered":"How a Tirupur-based entrepreneur redefines ‘essential’ with her sustainable brand"},"content":{"rendered":"

Nostalgia is a strong branding element, especially when it proves useful to people and reminds them of a simpler time. Bag2basics, a sustainable brand started by Santhiya, an entrepreneur based in Tirupur, proves that nostalgia is sometimes a reminder; for us to go back to our basics.<\/p>\n

Like many businesses, Bag2Basics<\/a> <\/span>was set up right at the beginning of the lockdown. Santhiya’s brand is sustainable, but for those who are new to the term and only associate it with eco-friendly products, it could be confusing. In this blog, we share this inspiring entrepreneur’s story and what inspired her to set up Bag2basics.<\/p>\n

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A post shared by Bag2Basic \ud83e\udd8b (@bag2basic__)<\/a><\/p>\n<\/div>\n<\/blockquote>\n