{"id":18143,"date":"2021-05-31T18:19:37","date_gmt":"2021-05-31T12:49:37","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=18143"},"modified":"2023-01-05T12:34:24","modified_gmt":"2023-01-05T07:04:24","slug":"growth-marketing-tools-for-small-businesses-that-do-not-cost-much","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/growth-marketing-tools-for-small-businesses-that-do-not-cost-much\/","title":{"rendered":"6 Low cost growth marketing tools for small businesses"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Growth marketing is one of the biggest buzzwords in 2021, because even if you are a small business now, you may not always want to be one. Every business deserves a chance to grow!\u00a0<\/span><\/p>\n<p>Some entrepreneurs call growth marketing \u2018the future of marketing&#8217;, but what does it really mean?<\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Growth marketing involves experimentation and optimization across the marketing funnels. It involves a growth-focused approach that replaces <\/span><span style=\"font-weight: 400;\">traditional marketing<\/span><span style=\"font-weight: 400;\"> with only what is testable, trackable, and scalable.\u00a0<\/span><\/p><\/blockquote>\n<p>In other words, growth marketing uses long-term solutions for growth such as\u00a0 SEO optimization, A\/B testing, etc\u00a0for getting people from the top to the bottom of the funnel.<\/p>\n<p>But don&#8217;t confuse growth marketing with growth hacking. Let\u2019s take a moment to differentiate the two terms.<\/p>\n<h4><strong>There are 4 differences between growth hacking and growth marketing<\/strong><\/h4>\n<ul>\n<li>Growth hacking requires more\u00a0technical skills, such as programming, tooling, and automation. However, to perform growth marketing, you don&#8217;t need to know all these skills<\/li>\n<li>Entrepreneurs and marketers aim for rapid growth in a short time with growth hacking whereas growth marketing is aimed for slow and sustainable growth<\/li>\n<li>Growth hacking is more data-driven and focused on automation as compared to growth marketing which is focused on the customers and solving business problems.<\/li>\n<li>Growth hacking has nothing to do with the brand while growth marketing is putting the brand as the top priority<\/li>\n<\/ul>\n<blockquote>\n<p class=\"p1\">Generally, Growth hacks can be short-term or long-term. But, they should also be repeatable, measurable, and scalable &#8211;\u00a0<span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.amazon.in\/Growth-Hacking-Book-Business-Startup-ebook\/dp\/B08CV36V6J\" target=\"_blank\" rel=\"noopener\">Rohan Chaubey<\/a><\/span>, Growth Hacker and author of &#8216;The Growth Hacking Book Vol 1 and 2&#8217;<\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">To scale up your business in today\u2019s competitive world you need specialized growth tools to maximize the performance.\u00a0<\/span><\/p>\n<h2><strong>The 6 best growth marketing tools for your small business<\/strong><\/h2>\n<ol>\n<li style=\"font-weight: 400;\">\n<h6><a href=\"https:\/\/www.hotjar.com\/\" target=\"_blank\" rel=\"noopener\">Hotjar<\/a><\/h6>\n<\/li>\n<li style=\"font-weight: 400;\">\n<h6><a href=\"https:\/\/helphero.co\/\" target=\"_blank\" rel=\"noopener\">HelpHero<\/a><\/h6>\n<\/li>\n<li style=\"font-weight: 400;\">\n<h6><a href=\"https:\/\/www.drift.com\/about\/\">Drift<\/a><\/h6>\n<\/li>\n<li style=\"font-weight: 400;\">\n<h6><a href=\"https:\/\/mailchimp.com\/\">Mailchimp<\/a><\/h6>\n<\/li>\n<li style=\"font-weight: 400;\">\n<h6><a href=\"https:\/\/www.semrush.com\/\">SEMrush<\/a><\/h6>\n<\/li>\n<li style=\"font-weight: 400;\">\n<h6><a href=\"https:\/\/adwords.google.com\/KeywordPlanner\">Google Keyword Planner<\/a><\/h6>\n<\/li>\n<\/ol>\n<h6><\/h6>\n<h2><strong>1) Hotjar<\/strong><\/h2>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-18170 size-large\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/hotjar-1024x576.png\" alt=\"Hotjar software - growth marketing tools Instamojo\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/hotjar-1024x576.png 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/hotjar-300x169.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/hotjar-768x432.png 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/hotjar-380x214.png 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/hotjar-800x450.png 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/hotjar-1160x653.png 1160w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/hotjar.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Hotjar is a behavior analytics tool used to collect user behavior data and session recordings. It helps you visualize conversion funnels, which allows you to find loopholes in your landing page easily. It captures the actions of the users landing on your website, including clicks, taps, and scrolling across multiple pages on both desktop and mobile devices accurately.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Top features<\/span><\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\">Hotjar helps you collect the feedback that explains your users\u2019 behaviour<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Gives you clear and visual data points about <\/span><span style=\"font-weight: 400;\">what<\/span><span style=\"font-weight: 400;\">\u2019s happening on your site<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It is super easy to set up and learn how to use it<\/span><\/li>\n<\/ul>\n<h2><strong>2) HelpHero<\/strong><\/h2>\n<p><img loading=\"lazy\" class=\"aligncenter size-large wp-image-18171\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/helphero-1024x576.png\" alt=\"helphero software\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/helphero-1024x576.png 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/helphero-300x169.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/helphero-768x432.png 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/helphero-380x214.png 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/helphero-800x450.png 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/helphero-1160x653.png 1160w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/helphero.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Helphero is a product growth platform helping you better activate, engage, and retain users throughout their user journey. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">They create engaging onboarding experiences<\/span><span style=\"font-weight: 400;\"> with their easy-to-follow product tours. you can easily create walkthroughs of your product without any coding, making onboarding a breeze.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Top features<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">HelpHero is a powerful and easy-to-use onboarding tool that is also cost-effective.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reduced time and money spent on customer support.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Enables you <\/span><span style=\"font-weight: 400;\">to put the spotlight on new features and product enhancements.<\/span><\/li>\n<\/ul>\n<h2><strong>3) Drift<\/strong><\/h2>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-18172 size-large\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/drift-1024x576.png\" alt=\"drift software - growth marketing tool\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/drift-1024x576.png 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/drift-300x169.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/drift-768x432.png 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/drift-380x214.png 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/drift-800x450.png 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/drift-1160x653.png 1160w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/drift.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Drift is a cloud-based Revenue Acceleration platform that helps businesses automate sales processes by adding live chat options to your website. You can create multiple Drift inboxes to manage different types of conversations. Drift also allows sending preset replies for answering common questions. <\/span><span style=\"font-weight: 400;\">Drift also comes with a feature to provide you with insights that\u2019ll help you find ways of improving future customer interactions.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Top features<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Drift\u2019s dashboard provides a holistic view of performance metrics and interactions including the number of meetings booked, leads acquired, and conversations impacting your business.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Simple to use without any advanced technical skills or heavy software user experience.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It has a free plan to test out live chat or calendar bookings for 1 user. <\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>4) Mailchimp<\/strong><\/h2>\n<p><img loading=\"lazy\" class=\"aligncenter size-large wp-image-18152\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/mailchimp-1024x576.png\" alt=\"mailchimp\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/mailchimp-1024x576.png 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/mailchimp-300x169.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/mailchimp-768x432.png 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/mailchimp-380x214.png 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/mailchimp-800x450.png 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/mailchimp-1160x653.png 1160w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/mailchimp.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Mailchimp is an <a href=\"https:\/\/www.instamojo.com\/blog\/email-marketing-to-grow-your-business-from-home\/\">email marketing<\/a> tool that provides everything you need to create and send email campaigns to custom audiences. Mailchimp\u2019s free platform lets you add up to 2,000 email subscribers and send up to 10,000 emails each month. It automates your email marketing efforts, saving you time and energy.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Top features<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Their Audience management tools help you identify the right audiences for your business.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The design tools are easy-to-use and have flexible templates.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">With the help of their Creative Assistant, you can generate custom designs in just a few seconds.<\/span><\/li>\n<\/ul>\n<p><strong><span style=\"color: #000000; font-family: inherit; font-size: 1.75rem; background-color: #ffffff;\">5) SEMrush<\/span><\/strong><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-large wp-image-18154\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/SEMrush-1024x576.png\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/SEMrush-1024x576.png 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/SEMrush-300x169.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/SEMrush-768x432.png 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/SEMrush-380x214.png 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/SEMrush-800x450.png 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/SEMrush-1160x653.png 1160w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/SEMrush.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">SEMrush is one of the best <a href=\"https:\/\/www.instamojo.com\/blog\/seo-increase-traffic-online-store\/\">SEO tools<\/a> to make your brand visible online. It helps with content marketing, improves SEO across your websites, and manages your social media presence. Some of the most popular tools to use on SEMrush are:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Technical SEO audit<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Social media tracker<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Backlink audit<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ad builder<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keyword position tracking<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">On-page SEO checker<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">PPC keyword tool<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Organic traffic insights<\/span><\/li>\n<\/ol>\n<h3><span style=\"font-weight: 400;\">Top features<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It gives you a 360-degree view of your competitors so you can easily know all the ins and outs of your competitor sites.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A detailed analysis report of what keywords to target and which product ads to use are easily available<\/span><\/li>\n<\/ul>\n<blockquote>\n<p style=\"text-align: center;\"><strong>Bonus:<\/strong> To make your business rank on the first page of Google, you must know these\u00a0<span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.instamojo.com\/blog\/seo-hacks-rank-high-on-google\/\" target=\"_blank\" rel=\"noopener\">5 SEO hacks<\/a><\/span><\/p>\n<\/blockquote>\n<h2><strong>6) Google Keyword Planner<\/strong><\/h2>\n<p><img loading=\"lazy\" class=\"aligncenter size-large wp-image-18156\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/google-keyword-planner-1024x576.png\" alt=\"google keyword planner\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/google-keyword-planner-1024x576.png 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/google-keyword-planner-300x169.png 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/google-keyword-planner-768x432.png 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/google-keyword-planner-380x214.png 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/google-keyword-planner-800x450.png 800w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/google-keyword-planner-1160x653.png 1160w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/google-keyword-planner.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you want more people to find you on Google, you&#8217;ll need a keyword tool to help you to focus on certain keywords. Google Keyword Planner is a great tool for narrowing down the right keywords, gauging competition around each one, and finding out how many people are searching for them.\u00a0<\/span><span style=\"font-weight: 400;\">With Google Keyword Planner you can-<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Find keywords:<\/strong> Get keyword ideas that can help you reach people interested in your product or service<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Get search volume and forecasts:<\/strong> See search volume and other historical metrics for your keywords, as well as forecasts for how they might perform in the future.<\/span><\/li>\n<\/ul>\n<blockquote>\n<p style=\"text-align: center;\">Related read:\u00a0<a href=\"https:\/\/www.instamojo.com\/blog\/social-media-analytics-tools\/\">Top 5 Social Media Analytics Tools For Small Businesses<\/a><\/p>\n<\/blockquote>\n<h3><span style=\"font-weight: 400;\">Top features<\/span><\/h3>\n<h5><strong>1. Quick Access<\/strong><\/h5>\n<p><span style=\"font-weight: 400;\">Google Keyword Planner is 100% free to use. You need not spend anything to gain access to its features. All you need to have is an active Google account to get started.<\/span><\/p>\n<h5><strong>2. In-Depth Monthly Searches<\/strong><\/h5>\n<p><span style=\"font-weight: 400;\">This tool also includes an \u2018Average monthly searches\u2019 bar chart that enables users to track the monthly progress of their chosen keywords. This helps you to stay on top of the SEO game from your competitors.<\/span><\/p>\n<h5><strong>3. Add to Existing Campaigns<\/strong><\/h5>\n<p><span style=\"font-weight: 400;\">With Google Keyword Planner, not only can you save new keywords to a plan but you can also add keywords to your current campaign.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Selecting the right set of growth marketing software and tools will allow you to build an effective growth strategy for your business. While the list of tools we\u2019ve compiled for you can be a great starting point, keep in mind that your business might have different needs that require different tools.\u00a0<\/span><\/p>\n<h2>Growth hacking for small businesses<\/h2>\n<p class=\"p1\">As per <span class=\"s1\">advanceb2b\u2019s <\/span>growth hacking guide, growth hacking has nothing to do with the brand, growth marketing has everything to do with the brand. But now, small business entrepreneurs are taking on growth hacks to scale their businesses. To help you with this brand new term, we compiled an eBook with\u00a0the\u00a0Growth hacker &#8211; Rohan Chaubey.<\/p>\n<blockquote>\n<p style=\"text-align: center;\">Download this <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/imojo.in\/growth_ebook_instamojo\" target=\"_blank\" rel=\"noopener\">FREE eBook<\/a><\/span> by Rohan Chaubey, Growth Hacker and Co-author, for an in-depth guide on growth hacking for small businesses<\/p>\n<\/blockquote>\n<h2><a href=\"https:\/\/instamojoebooks.myinstamojo.com\/product\/376714\/ebook-growth-hacking-for-small-businesses-a-\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"aligncenter wp-image-18173 size-full\" src=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/growth-hacking.jpg\" alt=\"Growth hacking ebook\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/growth-hacking.jpg 1024w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/growth-hacking-150x150.jpg 150w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/growth-hacking-300x300.jpg 300w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/growth-hacking-768x768.jpg 768w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/growth-hacking-80x80.jpg 80w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/growth-hacking-380x380.jpg 380w, https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/growth-hacking-800x800.jpg 800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/h2>\n<p>Try these marketing tools to grow your business to new levels!<\/p>\n<hr \/>\n<h2 style=\"text-align: center;\">\u00a0<a class=\"mb-button mb-style-flat mb-size-default mb-corners-default mb-text-style-default \" style=\"background-color: #4e4e91;\" href=\"https:\/\/www.instamojo.com\/payment-links\/?utm_source=imblog&amp;utm_medium=interlink&amp;utm_campaign=payment_links\" target=\"_blank\" rel=\"noopener\">Grow your business with Instamojo<\/a><\/h2>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Growth marketing is one of the biggest buzzwords in 2021, because even if you are a small business&hellip;\n","protected":false},"author":59,"featured_media":18178,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[398,5323],"tags":[2158,4607,1712,4599,4606,4605,4604,1905,4598,4597],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Low Cost Growth Marketing Tools for Small Businesses<\/title>\n<meta name=\"description\" content=\"What is growth marketing, and how is it different from growth hacking? Build an effective growth strategy with these affordable growth marketing tools.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.instamojo.com\/blog\/growth-marketing-tools-for-small-businesses-that-do-not-cost-much\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Low Cost Growth Marketing Tools for Small Businesses\" \/>\n<meta property=\"og:description\" content=\"What is growth marketing, and how is it different from growth hacking? Build an effective growth strategy with these affordable growth marketing tools.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.instamojo.com\/blog\/growth-marketing-tools-for-small-businesses-that-do-not-cost-much\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Instamojo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Instamojo\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-31T12:49:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-05T07:04:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/Growth-marketing-tools.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@instamojo\" \/>\n<meta name=\"twitter:site\" content=\"@instamojo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Khusboo B\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/#organization\",\"name\":\"Instamojo\",\"url\":\"https:\/\/www.instamojo.com\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/Instamojo\",\"https:\/\/www.instagram.com\/instamojo_india\/\",\"https:\/\/www.linkedin.com\/company\/instamojo\/\",\"https:\/\/www.youtube.com\/user\/instamojo\",\"https:\/\/in.pinterest.com\/instamojo\/\",\"https:\/\/twitter.com\/instamojo\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/10\/Instamojo-logo.png\",\"contentUrl\":\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/10\/Instamojo-logo.png\",\"width\":400,\"height\":92,\"caption\":\"Instamojo\"},\"image\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/#website\",\"url\":\"https:\/\/www.instamojo.com\/blog\/\",\"name\":\"Blog Instamojo\",\"description\":\"eCommerce business growth blog\",\"publisher\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.instamojo.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/growth-marketing-tools-for-small-businesses-that-do-not-cost-much\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/Growth-marketing-tools.jpg\",\"contentUrl\":\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/Growth-marketing-tools.jpg\",\"width\":800,\"height\":500,\"caption\":\"Growth-marketing-tools\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/growth-marketing-tools-for-small-businesses-that-do-not-cost-much\/#webpage\",\"url\":\"https:\/\/www.instamojo.com\/blog\/growth-marketing-tools-for-small-businesses-that-do-not-cost-much\/\",\"name\":\"6 Low Cost Growth Marketing Tools for Small Businesses\",\"isPartOf\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/growth-marketing-tools-for-small-businesses-that-do-not-cost-much\/#primaryimage\"},\"datePublished\":\"2021-05-31T12:49:37+00:00\",\"dateModified\":\"2023-01-05T07:04:24+00:00\",\"description\":\"What is growth marketing, and how is it different from growth hacking? Build an effective growth strategy with these affordable growth marketing tools.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/growth-marketing-tools-for-small-businesses-that-do-not-cost-much\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.instamojo.com\/blog\/growth-marketing-tools-for-small-businesses-that-do-not-cost-much\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/growth-marketing-tools-for-small-businesses-that-do-not-cost-much\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.instamojo.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"6 Low cost growth marketing tools for small businesses\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/growth-marketing-tools-for-small-businesses-that-do-not-cost-much\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/growth-marketing-tools-for-small-businesses-that-do-not-cost-much\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/#\/schema\/person\/09d953faabe7e53862ad40f9fc9d522a\"},\"headline\":\"6 Low cost growth marketing tools for small businesses\",\"datePublished\":\"2021-05-31T12:49:37+00:00\",\"dateModified\":\"2023-01-05T07:04:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/growth-marketing-tools-for-small-businesses-that-do-not-cost-much\/#webpage\"},\"wordCount\":1187,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.instamojo.com\/blog\/growth-marketing-tools-for-small-businesses-that-do-not-cost-much\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/Growth-marketing-tools.jpg\",\"keywords\":[\"create online store\",\"difference between growth marketing and growth hacking\",\"email marketing tools\",\"free growth tools\",\"growth hacker\",\"growth hacking\",\"growth marketer\",\"growth marketing\",\"growth marketing tools for small businesses\",\"marketing tips\"],\"articleSection\":[\"Business Advice\",\"Marketing tips\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.instamojo.com\/blog\/growth-marketing-tools-for-small-businesses-that-do-not-cost-much\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/#\/schema\/person\/09d953faabe7e53862ad40f9fc9d522a\",\"name\":\"Khusboo B\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.instamojo.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/67f7c57c4d98b756d2363da43523f73f?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/67f7c57c4d98b756d2363da43523f73f?s=96&r=g\",\"caption\":\"Khusboo B\"},\"description\":\"All things Brand\",\"sameAs\":[\"https:\/\/www.instamojo.com\/blog\"],\"url\":\"https:\/\/www.instamojo.com\/blog\/author\/khusboo\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"6 Low Cost Growth Marketing Tools for Small Businesses","description":"What is growth marketing, and how is it different from growth hacking? Build an effective growth strategy with these affordable growth marketing tools.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.instamojo.com\/blog\/growth-marketing-tools-for-small-businesses-that-do-not-cost-much\/","og_locale":"en_US","og_type":"article","og_title":"6 Low Cost Growth Marketing Tools for Small Businesses","og_description":"What is growth marketing, and how is it different from growth hacking? Build an effective growth strategy with these affordable growth marketing tools.","og_url":"https:\/\/www.instamojo.com\/blog\/growth-marketing-tools-for-small-businesses-that-do-not-cost-much\/","og_site_name":"Blog Instamojo","article_publisher":"https:\/\/www.facebook.com\/Instamojo","article_published_time":"2021-05-31T12:49:37+00:00","article_modified_time":"2023-01-05T07:04:24+00:00","og_image":[{"width":800,"height":500,"url":"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/Growth-marketing-tools.jpg","type":"image\/jpeg"}],"twitter_card":"summary","twitter_creator":"@instamojo","twitter_site":"@instamojo","twitter_misc":{"Written by":"Khusboo B","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.instamojo.com\/blog\/#organization","name":"Instamojo","url":"https:\/\/www.instamojo.com\/blog\/","sameAs":["https:\/\/www.facebook.com\/Instamojo","https:\/\/www.instagram.com\/instamojo_india\/","https:\/\/www.linkedin.com\/company\/instamojo\/","https:\/\/www.youtube.com\/user\/instamojo","https:\/\/in.pinterest.com\/instamojo\/","https:\/\/twitter.com\/instamojo"],"logo":{"@type":"ImageObject","@id":"https:\/\/www.instamojo.com\/blog\/#logo","inLanguage":"en-US","url":"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/10\/Instamojo-logo.png","contentUrl":"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2020\/10\/Instamojo-logo.png","width":400,"height":92,"caption":"Instamojo"},"image":{"@id":"https:\/\/www.instamojo.com\/blog\/#logo"}},{"@type":"WebSite","@id":"https:\/\/www.instamojo.com\/blog\/#website","url":"https:\/\/www.instamojo.com\/blog\/","name":"Blog Instamojo","description":"eCommerce business growth blog","publisher":{"@id":"https:\/\/www.instamojo.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.instamojo.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/www.instamojo.com\/blog\/growth-marketing-tools-for-small-businesses-that-do-not-cost-much\/#primaryimage","inLanguage":"en-US","url":"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/Growth-marketing-tools.jpg","contentUrl":"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/Growth-marketing-tools.jpg","width":800,"height":500,"caption":"Growth-marketing-tools"},{"@type":"WebPage","@id":"https:\/\/www.instamojo.com\/blog\/growth-marketing-tools-for-small-businesses-that-do-not-cost-much\/#webpage","url":"https:\/\/www.instamojo.com\/blog\/growth-marketing-tools-for-small-businesses-that-do-not-cost-much\/","name":"6 Low Cost Growth Marketing Tools for Small Businesses","isPartOf":{"@id":"https:\/\/www.instamojo.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.instamojo.com\/blog\/growth-marketing-tools-for-small-businesses-that-do-not-cost-much\/#primaryimage"},"datePublished":"2021-05-31T12:49:37+00:00","dateModified":"2023-01-05T07:04:24+00:00","description":"What is growth marketing, and how is it different from growth hacking? Build an effective growth strategy with these affordable growth marketing tools.","breadcrumb":{"@id":"https:\/\/www.instamojo.com\/blog\/growth-marketing-tools-for-small-businesses-that-do-not-cost-much\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.instamojo.com\/blog\/growth-marketing-tools-for-small-businesses-that-do-not-cost-much\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.instamojo.com\/blog\/growth-marketing-tools-for-small-businesses-that-do-not-cost-much\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.instamojo.com\/blog\/"},{"@type":"ListItem","position":2,"name":"6 Low cost growth marketing tools for small businesses"}]},{"@type":"Article","@id":"https:\/\/www.instamojo.com\/blog\/growth-marketing-tools-for-small-businesses-that-do-not-cost-much\/#article","isPartOf":{"@id":"https:\/\/www.instamojo.com\/blog\/growth-marketing-tools-for-small-businesses-that-do-not-cost-much\/#webpage"},"author":{"@id":"https:\/\/www.instamojo.com\/blog\/#\/schema\/person\/09d953faabe7e53862ad40f9fc9d522a"},"headline":"6 Low cost growth marketing tools for small businesses","datePublished":"2021-05-31T12:49:37+00:00","dateModified":"2023-01-05T07:04:24+00:00","mainEntityOfPage":{"@id":"https:\/\/www.instamojo.com\/blog\/growth-marketing-tools-for-small-businesses-that-do-not-cost-much\/#webpage"},"wordCount":1187,"commentCount":1,"publisher":{"@id":"https:\/\/www.instamojo.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.instamojo.com\/blog\/growth-marketing-tools-for-small-businesses-that-do-not-cost-much\/#primaryimage"},"thumbnailUrl":"https:\/\/www.instamojo.com\/blog\/wp-content\/uploads\/2021\/05\/Growth-marketing-tools.jpg","keywords":["create online store","difference between growth marketing and growth hacking","email marketing tools","free growth tools","growth hacker","growth hacking","growth marketer","growth marketing","growth marketing tools for small businesses","marketing tips"],"articleSection":["Business Advice","Marketing tips"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.instamojo.com\/blog\/growth-marketing-tools-for-small-businesses-that-do-not-cost-much\/#respond"]}]},{"@type":"Person","@id":"https:\/\/www.instamojo.com\/blog\/#\/schema\/person\/09d953faabe7e53862ad40f9fc9d522a","name":"Khusboo B","image":{"@type":"ImageObject","@id":"https:\/\/www.instamojo.com\/blog\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/67f7c57c4d98b756d2363da43523f73f?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/67f7c57c4d98b756d2363da43523f73f?s=96&r=g","caption":"Khusboo B"},"description":"All things Brand","sameAs":["https:\/\/www.instamojo.com\/blog"],"url":"https:\/\/www.instamojo.com\/blog\/author\/khusboo\/"}]}},"_links":{"self":[{"href":"https:\/\/www.instamojo.com\/blog\/wp-json\/wp\/v2\/posts\/18143"}],"collection":[{"href":"https:\/\/www.instamojo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.instamojo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.instamojo.com\/blog\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/www.instamojo.com\/blog\/wp-json\/wp\/v2\/comments?post=18143"}],"version-history":[{"count":21,"href":"https:\/\/www.instamojo.com\/blog\/wp-json\/wp\/v2\/posts\/18143\/revisions"}],"predecessor-version":[{"id":24637,"href":"https:\/\/www.instamojo.com\/blog\/wp-json\/wp\/v2\/posts\/18143\/revisions\/24637"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.instamojo.com\/blog\/wp-json\/wp\/v2\/media\/18178"}],"wp:attachment":[{"href":"https:\/\/www.instamojo.com\/blog\/wp-json\/wp\/v2\/media?parent=18143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.instamojo.com\/blog\/wp-json\/wp\/v2\/categories?post=18143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.instamojo.com\/blog\/wp-json\/wp\/v2\/tags?post=18143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}