{"id":18182,"date":"2021-06-12T17:39:35","date_gmt":"2021-06-12T12:09:35","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=18182"},"modified":"2023-10-11T20:56:06","modified_gmt":"2023-10-11T15:26:06","slug":"ecommerce-faqs-guide","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/ecommerce-faqs-guide\/","title":{"rendered":"FAQ page for eCommerce websites: How to do it right"},"content":{"rendered":"

Let\u2019s face this fact that the customers do not have the time to keep calling and asking questions about the product\/service from the support team. Therefore, they will head to the website FAQ page or section to know more about it. In this blog, we will discuss the top eCommerce FAQs that both you and your customers need to be informed about. Along with this, let\u2019s head up towards the FAQ pages for eCommerce websites.<\/span><\/p>\n

What is an FAQ page?<\/strong><\/h2>\n

Firstly, let\u2019s checkout the FAQ page meaning. An FAQ (Frequently-asked-questions) page is designed by the company to help customers understand their brand better without searching on the internet. <\/span><\/p>\n

Once customers see your landing page (where the FAQ section will be) they will scroll to read the most commonly asked questions about your product; which they might be looking for the answers to.\u00a0<\/span><\/p>\n

Let\u2019s understand this better with our own example \u2013\u00a0<\/span><\/p>\n

At Instamojo, we don’t limit ourselves to just one FAQ page, much like we offer a diverse range of products. Our customer support team has meticulously gathered and organised the most common customer inquiries and issues over the years, consolidating them into a comprehensive set of FAQs.<\/b><\/p><\/blockquote>\n

\"The<\/p>\n

Benefits of FAQ page<\/strong><\/h2>\n

Many small business owners do not even bother with an FAQ page. It is almost an afterthought. However, we have a few reasons listed below that will help you understand why an eCommerce FAQ page is important.\u00a0<\/span><\/p>\n

To start, let\u2019s clear it out that it does not just benefit your customers. It also benefits you.\u00a0<\/span><\/p>\n

1. Better user experience for customers\u00a0<\/strong><\/h3>\n

According to you, what do customers face a popular concern with? FAQs help customers feel like they are heard, without even having to say anything. A simple question on your landing page like \u2018What does Instamojo offer?\u2019 can help customers navigate your landing page with more certainty.\u00a0<\/span><\/p>\n

2. Increase conversions to your website\u00a0<\/strong><\/h3>\n

A lot like abandoned carts, customers who are not too sure about the product, will leave your landing page without taking any kind of action. The ideal way to increase conversions to your landing page is an eCommerce FAQ section.\u00a0<\/span><\/p>\n

Related read: How to improve your landing page conversions: tips and examples<\/a><\/p>\n

3. Save your customer support team\u2019s time\u00a0<\/strong><\/h3>\n

Customer support executives are bombed with 1000 queries on a daily basis, most of which circle around generic questions on:<\/span><\/p>\n