{"id":18187,"date":"2021-06-05T22:31:46","date_gmt":"2021-06-05T17:01:46","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=18187"},"modified":"2023-05-22T19:37:29","modified_gmt":"2023-05-22T14:07:29","slug":"5-ecommerce-trends-india-is-seeing-in-the-second-wave-of-covid","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/5-ecommerce-trends-india-is-seeing-in-the-second-wave-of-covid\/","title":{"rendered":"5 eCommerce Trends India Is Seeing In The Second Wave Of COVID"},"content":{"rendered":"

As the country reels through the second wave of the Covid-19 pandemic, the eC<\/span>ommerce market is experiencing a boom.<\/span>\u00a0India is seeing a steady rise in eCommerce trends since the second wave struck – and a lot of it could benefit the industry. In fact,\u00a0<\/span>eCommerce is expected to grow up to $140 billion by 2025 – and we will all be here to see it.<\/p>\n

5 eCommerce trends India has seen in the second COVID-19 wave<\/h2>\n

1. Growth of Retail business<\/span><\/h2>\n

With consumers restricted to their homes, retailers have integrated their online and offline operations to serve their customers better. E<\/span>ssential goods retailers are looking towards second-and third-tier cities for growth opportunities as they\u00a0<\/span>continue to lead the demand, according to a forecast.<\/span><\/p>\n

On the other hand, non-essential retailers are taking a new approach. For instance, Patanjali, a consumer goods company, experimented with the \u201cstore on wheels\u201d concept to reach the consumer at their doorstep. The sale of goods is done by taking a bus\/truck stocked with goods around societies. Over time, It has gained huge momentum in the current situation.<\/p>\n

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\"Patanjali
Image source: dartdesign<\/figcaption><\/figure>\n
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A trend also suggests that Indian consumers are more likely to support\u00a0local and small businesses\u00a0following the second wave of COVID-19<\/strong><\/p>\n<\/blockquote>\n

2. Increase in hiring by logistics firms<\/span><\/h2>\n

eCommerce shipments in India are expected to grow four times by 2024.\u00a0<\/strong><\/em>The\u00a0emerging trend of online shopping has weakened traditional sales channels. Demand for shipment and delivery services<\/a> <\/span>needed for online shopping has jumped as the pandemic has expanded online sales and eCommerce to smaller towns. As a result, logistics companies have begun to hire tens of thousands of people in recent months. They also plan to employ more people even as the pandemic progresses.\u00a0\u00a0<\/span><\/p>\n

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“We have already hired 2,000-plus people across the cities of our presence and plan to add over 7,000 more people to build additional capacity,\u201d said Grofers spokesperson<\/strong><\/p>\n<\/blockquote>\n

Read also:\u00a0New Logistics Policies That Will Help Boost Your Small Business<\/a><\/strong><\/p>\n

3.\u00a0<\/span>Improved D2C channels<\/span><\/h2>\n

D2C refers to <\/span>direct-to-consumer channels where the products reach the customers directly, without any intermediaries. e<\/span>Commerce and the D2C channel have been gathering steam in India amidst the pandemic as curbs make it challenging for companies to reach consumers through traditional offline channels.\u00a0<\/span><\/p>\n

Companies like <\/span>ITC and Emami have been pushing their D2C channels<\/span> within the country as the pandemic has increased the adoption of eCommerce in tier III and beyond towns.\u00a0<\/span><\/p>\n

4. Growth of digital wallets<\/span><\/h2>\n

Contactless payment<\/a> is seen as a cleaner way to pay in-store while purchasing from eCommerce websites. Trends are in favor of those methods that have the strongest protection against fraud losses and give consumers a breakdown of their budget. When the customers were asked why they were doing so, several answers emerged:<\/span><\/p>\n