{"id":18957,"date":"2021-07-23T21:11:15","date_gmt":"2021-07-23T15:41:15","guid":{"rendered":"https:\/\/www.instamojo.com\/blog\/?p=18957"},"modified":"2023-01-05T12:31:50","modified_gmt":"2023-01-05T07:01:50","slug":"how-to-set-up-high-conversion-ads-for-your-d2c-brand","status":"publish","type":"post","link":"https:\/\/www.instamojo.com\/blog\/how-to-set-up-high-conversion-ads-for-your-d2c-brand\/","title":{"rendered":"How to set up high conversion ads for your D2C brand"},"content":{"rendered":"

We recently went LIVE with Shivam K, co-founder of The Teaser Company to know about his journey from a copywriter to an Entrepreneur. In this interactive session, we discussed all there is to know about D2C.<\/span><\/p>\n

Starting a business from scratch to setting up high conversion ads; Shivam shared his expertise on every aspect of D2C ads for small businesses.
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\n<\/span>If you missed this informative session, don\u2019t worry, we\u2019ve got you covered!<\/span><\/p>\n

Before we dive right into high conversion ads, could you please elaborate on what exactly is Ad conversion?<\/b><\/h3>\n

Basically, conversion is the idea of showing your ad to a person, getting them to your eCommerce website<\/a>, and generating a sale<\/a>. <\/span><\/p>\n

It involves the entire journey of showing an ad, getting them to your website, driving them to purchase, and finally converting them into your customers.<\/span><\/p>\n

But before getting into high conversion ads, you need to know what your positioning is.\u00a0Positioning is occupying the space in your market wherein you\u2019re addressing the pain point of the problem, introducing your solution, and differentiating it at the same time. The exercise of positioning, no matter at what level you are operating, is important.\u00a0<\/span><\/p>\n

What according to you is the one thing that is driving D2C growth in India right now?<\/strong><\/h4>\n

The biggest reason why D2C is flourishing in India right now is the huge lifetime value that you get right at the beginning of your business. <\/span><\/p>\n

You get direct access to different points of the consumer journey. This helps brands to understand their consumers better and curate ads that are tailored for them.<\/span><\/p>\n

What is the biggest advantage for brands going D2C vs selling on a marketplace?<\/b><\/h4>\n

I\u2019d say it\u2019s the fact that you get complete control of your business and owning your customers. This improves the lifetime value of customers<\/a> and so your first set of customers turn into brand advocates. And that is how businesses win!<\/span><\/p>\n

This is the age where millennials want to be more engaged with the brands and are willing to pay for that. D2C brings a huge opportunity for you to have your own brand voice and identity.\u00a0<\/span><\/p>\n

Related read:\u00a05 Ways D2C eCommerce brands have an advantage over other businesses<\/a><\/span><\/p><\/blockquote>\n

What do you think is more important- Branding or performance marketing for D2C businesses?<\/strong><\/h3>\n

First, let me explain what Performance Marketing<\/a> really is. It is essentially the practice of marketing that converts into numbers. <\/span><\/p>\n

If you are in the beginning stages of your business, invest in performance marketing first. Get the marketing right and then move into branding.<\/span>
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\n<\/span>So yes, marketing comes first.<\/span><\/p>\n

What is the first thing that businesses should focus on in terms of branding?<\/strong><\/h3>\n

For a D2C business more than branding, looking into the pain point and addressing them is more important. If you want to co-exist in a market with your competitor, you must have a USP that is different from theirs.\u00a0<\/span><\/p>\n

Take Apple and Sample for example. They cater to the premium market of cellphones. Micromax saw an opportunity to provide the same service at a cheaper price and occupied that space.<\/span><\/p>\n

Define your positioning in the market first. Branding comes into play a little later after your idea gets validated so then no one comes up and copies your product.\u00a0<\/span><\/p>\n

What are the various components to look for while creating a D2C ad?<\/b><\/h4>\n

Typically, there are 3 lenses through which you see through in a D2C ad.\u00a0<\/span><\/p>\n

First is the product. You need to have a product window in your ad. Give some space to your product to build the recall right from the beginning.\u00a0<\/span><\/p>\n

The second lens is through a consumer. Ask yourself these 2 questions:<\/span><\/p>\n